Dave Borrelli
David Borrelli is GM of Commercial Sales for Salesforce Canada, the Customer Success Platform and world’s #1 CRM.

Borrelli has been with Salesforce.com since 2007 and has served in various sales leadership roles across the Canadian organization.

Borrelli has a Bachelor of Business Administration from the Schulich School of Business and also studied business abroad at Bocconi University in Milan, Italy.

Entries by Dave Borrelli

Key Ways SMBs Can Drive Customer Loyalty Right Now

(1) Comments | Posted May 19, 2017 | 10:51 AM

Making a sale isn't what it used to be. Today's customers have an entirely different set of expectations, making it critical for any organization -- big or small -- to adapt and embrace the digital disruption happening across all industries.

When customers consider making a purchase, they rarely start...

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Key Ways Small Businesses Can Tap Into The Power Of AI

(0) Comments | Posted May 4, 2017 | 5:55 PM

Any small business owner understands the importance of time. There's always too much to do, not enough hours in the day and rarely a free moment to consider ways to make things better. While you can't clone yourself to complete your endless to-do list in one day you can leverage...

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How Small Business Can Give And Receive The Gift Of Time

(0) Comments | Posted November 1, 2016 | 9:24 AM

Time is a precious commodity. It's non-renewable, it can't be replaced and it goes by quickly. It can also work for you or against you, depending on how you use it.

As we move into the final weeks of 2016, time is more precious than ever. This...

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Tech Disruptors With The Biggest Impact

(0) Comments | Posted October 12, 2016 | 1:36 PM

In the hustle and bustle of our busy lives, we often become immune to how convenient and productive our lives have become thanks to innovation. What was once unthinkable even 10 years ago, like the way we binge watch entire series on Netflix, or using Waze to decide the best...

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Business Leaders Need To Get Comfortable With Being Uncomfortable

(0) Comments | Posted August 10, 2016 | 6:00 PM

Much is made of the "disruptors" -- business leaders who change the status quo by innovating and changing the way people think, work and live. People like Travis Kalanick who created Uber and turned the taxi industry on its head; or Marc Benioff who co-founded Salesforce and introduced...

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Customer Service Lessons Served Up From The World Of Tennis

(0) Comments | Posted July 20, 2016 | 2:04 PM

Both in business and in tennis, you can't succeed without improving your service game and you have to be ready to take advantage when the ball's in your court.

For a tennis player this of course means knowing your opponent -- instinctively understanding where to place your next shot to...

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Why You Need To Develop A Startup Mentality

(0) Comments | Posted July 18, 2016 | 9:28 AM

There's something intriguing about a startup.

It's not necessarily the office environment, which these days tend to have a lot of spaces for collaboration, graffiti-inspired murals and an abundance of healthy snacks. And it's not always about the unicorns -- those startups that have come up with a brilliant idea...

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5 Selling Points For Starting A Sales Career After You Graduate

(0) Comments | Posted June 15, 2016 | 1:15 PM

It's convocation season. This year 100,000 graduates will leave Ontario universities, introducing a new cohort of eager and educated young people into the workforce.

For some, a career path is set, but for many a degree presents a multitude of choices. For graduates of marketing, commerce, and many...

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5 Reasons Millennials Should Be Sold On A Career In Sales

(1) Comments | Posted April 22, 2016 | 3:40 PM

When thinking about a career in sales, it's not uncommon for young people to picture a used car salesman or a huckster selling home appliances door to door. But a career in sales is much different today than those clichés we're used to seeing on TV or in the movies.

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Beat Your Competition With A Frictionless Customer Service Experience

(0) Comments | Posted March 30, 2016 | 1:06 PM

Providing great customer experience is no joke given that in today's global economy, companies can -- and do -- sell just about anything. While what you sell remains important, how you sell it is in some cases eclipsing the products and services you're promoting.

With the rise...

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How To Show Your Customers Love Year Round

(0) Comments | Posted February 8, 2016 | 4:33 PM

For many customers, going into a store for the first time is like going on a blind date. They're not sure what they'll find, and depending on how that first encounter goes, they might never return. But for customers who find a connection and see something they like, they'll likely...

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What Business Owners Need To Know About The Internet Of Things

(0) Comments | Posted February 2, 2016 | 3:57 PM

Another year of the Consumer Electronics Show (CES) has come and gone, giving us a peek at what the future could look like with its wide range of products, prototypes and concepts that may or may not make it to market.

One of the big themes this year was...

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Make 2016 Your Company's Year Of Customer Service

(1) Comments | Posted January 15, 2016 | 4:25 PM

The new year is under way, and while you might have already given up your promises to eat better or hit the gym more often, there's one resolution you should make -- even belatedly -- and stick to this year: a commitment to customer service.

Why? It's simply good...

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5 Apps To Help Your Company Keep Its New Year's Resolutions

(1) Comments | Posted January 7, 2016 | 12:27 PM

The New Year is here, and it's a chance for Canadian business owners to make resolutions that bolster their businesses and increase productivity in the workplace. With 66 per cent of Canadians owning a smartphone, the easiest way to find efficiencies and optimize your business processes is through...

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Millennials Don't Heart Your Company's Basic Technology

(0) Comments | Posted November 10, 2015 | 1:36 PM

Much has been written about satisfying, dealing with and understanding millennials when it comes to the workplace. The truth is there's a lot businesses can learn from Generation Y, particularly when it comes to technology.

Technology -- and not "our company has an intranet" kind of of technology --...

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4 Ways to Provide Better Customer Service in the Digital Age

(0) Comments | Posted September 13, 2015 | 8:08 AM

Like the weather, the state of our hockey teams and the price of gas, Canadians love to complain about bad customer service. In fact, a recent research report from consulting firm Accenture found that 74 per cent of Canadian consumers are prepared to share their poor customer experience...

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What Small Businesses Can Learn From Elite Athletes

(1) Comments | Posted July 2, 2015 | 5:16 PM

The business world has always been a lot like the world of sports. You work as a team. You face off against competitors. You can win and you can lose. While there is no finish line or final buzzer in business, entrepreneurs require the same single-minded focus and determination to...

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