Government bailouts are increasingly de rigueur, these days. Still, it should go without saying that when a government injects a cash infusion (i.e., taxpayer dollars) into a business, the hoped for outcome is to save local jobs (witness the Ontario government lending money to Chrysler and General Motors a few years ago to ensure that auto assembly plants in Oshawa and Brampton would keep humming along.)
However, in the province of Alberta, millions of dollars in tax breaks are being given to a brewer to ensure that brewing jobs remain not in Calgary, Edmonton or Red Deer, but rather, in Monroe, Wisconsin.
The back story: The Alberta Gaming and Liquor Commission presumably had good intentions in mind when it brewed up a policy to lend a helping hand to small breweries. Namely, beer companies qualify for substantially reduced beer tax rates on the first 200,000 hectolitres sold in Alberta. The explicit aim was to help small players compete against industry giants such as Labatt and Molson. And, implicitly, the tax break would entice craft breweries to set up shop in the province.
However, eight years after the reduced beer tax rates -- estimated by one analyst to total about $200 million in savings -- were first implemented, little in the Alberta beer business has worked out quite the way the AGLC envisioned. Only five small breweries have opened for business in Alberta since the policy was implemented. And in that time Alberta has become a market characterized by discount beer.
But the most embarrassing unintended consequence is that at least one of the breweries taking advantage of the AGLC policy doesn't even brew in the province, let alone Canada.
Case in point: one of the biggest beneficiary of Alberta's small brewer tax break is Minhas Craft Brewery. Though its head office is in Calgary, the main brewing operation is in Monroe, Wisc., where it has recently poured US$3.5 million into the operation. While the firm won't release financial information, co-owner Ravinder Minhas says it shipped 96,000 hectolitres to Alberta last year, meaning the reduction in the beer tax was worth $5.6 million.
Even so, why in the world would the government of Alberta send tax dollars to subsidize jobs that aren't even in Alberta or even Canada?
Ravinder Minhas says Albertans actually do benefit by being able to buy cheap beer. Fantastic! Thus, although the high-paying brewery jobs are in Wisconsin, at least an unemployed Albertan can drink away his sorrows by having access to cheapo Minhas beer brands such as Boxer Light and Mountain Crest Classic Lager (which the company inexplicably markets as "premium brews.")
Bryan Cox, a vice-president of Canada's National Brewers (a trade association that represents Molson, Labatt and Sleeman), says Minhas's rationalization for the tax break "is interesting. Our understanding of the policy is that it was to incentivize local craft brewing in the province of Alberta."
Cox notes that "a strong, vibrant, local brewing environment is good for beer -- it gets people talking about beer, and it helps grow the pie, which is good for all brewers." Yet he points out there's actually a dearth of craft brewers in Alberta. And there have been other side effects. John Sleeman confirmed that his firm, Sleeman Breweries, cancelled plans for a new Alberta-based brewery, in part because of the brewer tax break, which it would not qualify for.
AGLC CEO Gerry MacLennan declined to comment on the program. However, AGLC spokeswoman Christine Wronko insists Alberta's "unique mark-up system" is all about creating a "level playing field for liquor companies" even though it actually does the precise opposite by creating a very unlevel playing field.
Wronko says the fact that just five breweries have opened in the province since the tax break scheme was hatched in 2003 and that the Alberta beer market is defined by discount brands, are consequences that are out of the government's control. Nice.
Bottom line: Alberta's small brewer system would appear to be yet another case of the law of unintended consequences -- especially when a government agency tinkers with the free market economy. From a dearth of local Albertan craft brewers to providing a helping hand for American jobs, the AGLC's bizarre beer tax policy is enough to drive a teetotalling Albertan to drink.
Big Rock Brewery, Calgary Police Services, and Associated Cabs Combine Forces ...
Also, to be clear, the money that goes to the LCBO stays with the LCBO. They have a stated policy that they must purchase product at the lowest price, and a supplier cannot offer someone other than them a better price. Considering what they pay their unionized staff, I can tell you where the extra money goes.
At the end of this, if your conclusion is that Alberta does a better job than Ontario, I'd like to point out we're then living the American Dream. It cost you (the taxpayer) 5.6 million this year in order to save you (the consumer) $1.70 on each 12 pack you bought. All of which helped to support the US economy. For a lot less, you could have bought local, saving both money and OUR economy.
They work within the existing system, using Canadian tax dollars to fund their American brewery to produce a beer for you that is still more expensive than a local brewer like Drummond produces. As for the tax break, I'd be very interested in knowing the particulars of even one of the others you allude to above. The beer is NOT being made in your backyard, it is being made in the US. It is being marketed in your backyard. And please note, MillerCoors is a US based company, unless Chicago was annexed while I slept. It is owned by two separate companies, one of whom is US based, the other South African. It sells in the US only, and has no interest in the Canadian side of Molson Coors. At the end of the day, the situation is this:
Mountain Crest creates Canadian jobs in marketing, and US jobs in production. They produce and sell US made beer.
The giants that you decry (and let me be clear my sympathies aren't exactly with them) create Canadian jobs in marketing and production. They produce and sell Canadian made beer. While not believing either to be a truly great deal for Alberta or Canada, I know which one creates more Canadian jobs.
Canadian jobs is what they are trying to create by putting a brewery here and they are doing it with their own money not money from the government. Just as many many other businesses in Canada choose to have their headquearters, production facilities, etc in jurisdictions that provide tax incentives they are no different and governments due this to provide diversification to industries and jobs to it's residents. Lets face it if there were no tax incentives for any business or industry everything would be made in China. I applaud them for starting a business from scratch and being successful up against the gigantic foreign players (Molson & Labatt) who have all governments in thier pockets. I support them and will continue to drink all their beers. This is why we live in Canada to have the freedom to our opinions and purchsing power.
Gerald
Cheers
Mike
I think you are missing out on sales if you don't carry thier product as the stores I shop at tell me it is in their top 5 products all the time. Regardless, I did some research and as you say they bought an existing brewery that is the 2nd oldest in the USA and therefore are legally allowed to say it has been a brewing tradition since 1845 as the brewery has been around for that long (with a couple different owners throughout) but it has been operating since then. I don't think that is misleading but that is my opinion, it is the truth that brewery has been making beer since 1845. I have tried those beers you mention and they are not cheaper than Boxer by any means and in my opinion don't taste as good. I will continue to support and drink Minhas beers and wish them all the best in their new endeavour as I hope so will other Albertans.
Gerald
Jim Pettinger.
www.sherbrookeliquor.com
So, I have self-diagnosed, and I am fine, thank you. I appreciate your concern and hope that you will take your buy local crusade to the logical extreme, and thus support the handful of truly Canadian breweries in Alberta, such as Alley Kat, Ambers, Wild Rose, Grizzly Paw, Drummond and Big Rock; Canadian brewers, brewing in Canada, for Canadian beer drinkers. Support them before you support a Canadian company brewing in the US and trading on their Canadian ownership to sell it.
Funny how North America got to be on top of the economic world, because only the strong companies survived... and if you wanted to be strong, you had to innovate and be efficient...
Fast forward to 2011... failing companies are getting 'saved' by the government and successful companies have to pay for these rescue operations.
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It's no wonder Asia will soon be taking over.