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Why Are Alberta Taxpayers Subsidizing Wisconsin Brewing Jobs?

Posted: 11/24/11 03:41 PM ET

Government bailouts are increasingly de rigueur, these days. Still, it should go without saying that when a government injects a cash infusion (i.e., taxpayer dollars) into a business, the hoped for outcome is to save local jobs (witness the Ontario government lending money to Chrysler and General Motors a few years ago to ensure that auto assembly plants in Oshawa and Brampton would keep humming along.)

However, in the province of Alberta, millions of dollars in tax breaks are being given to a brewer to ensure that brewing jobs remain not in Calgary, Edmonton or Red Deer, but rather, in Monroe, Wisconsin.

The back story: The Alberta Gaming and Liquor Commission presumably had good intentions in mind when it brewed up a policy to lend a helping hand to small breweries. Namely, beer companies qualify for substantially reduced beer tax rates on the first 200,000 hectolitres sold in Alberta. The explicit aim was to help small players compete against industry giants such as Labatt and Molson. And, implicitly, the tax break would entice craft breweries to set up shop in the province.

However, eight years after the reduced beer tax rates -- estimated by one analyst to total about $200 million in savings -- were first implemented, little in the Alberta beer business has worked out quite the way the AGLC envisioned. Only five small breweries have opened for business in Alberta since the policy was implemented. And in that time Alberta has become a market characterized by discount beer.

But the most embarrassing unintended consequence is that at least one of the breweries taking advantage of the AGLC policy doesn't even brew in the province, let alone Canada.

Case in point: one of the biggest beneficiary of Alberta's small brewer tax break is Minhas Craft Brewery. Though its head office is in Calgary, the main brewing operation is in Monroe, Wisc., where it has recently poured US$3.5 million into the operation. While the firm won't release financial information, co-owner Ravinder Minhas says it shipped 96,000 hectolitres to Alberta last year, meaning the reduction in the beer tax was worth $5.6 million.

Even so, why in the world would the government of Alberta send tax dollars to subsidize jobs that aren't even in Alberta or even Canada?

Ravinder Minhas says Albertans actually do benefit by being able to buy cheap beer. Fantastic! Thus, although the high-paying brewery jobs are in Wisconsin, at least an unemployed Albertan can drink away his sorrows by having access to cheapo Minhas beer brands such as Boxer Light and Mountain Crest Classic Lager (which the company inexplicably markets as "premium brews.")

Bryan Cox, a vice-president of Canada's National Brewers (a trade association that represents Molson, Labatt and Sleeman), says Minhas's rationalization for the tax break "is interesting. Our understanding of the policy is that it was to incentivize local craft brewing in the province of Alberta."

Cox notes that "a strong, vibrant, local brewing environment is good for beer -- it gets people talking about beer, and it helps grow the pie, which is good for all brewers." Yet he points out there's actually a dearth of craft brewers in Alberta. And there have been other side effects. John Sleeman confirmed that his firm, Sleeman Breweries, cancelled plans for a new Alberta-based brewery, in part because of the brewer tax break, which it would not qualify for.

AGLC CEO Gerry MacLennan declined to comment on the program. However, AGLC spokeswoman Christine Wronko insists Alberta's "unique mark-up system" is all about creating a "level playing field for liquor companies" even though it actually does the precise opposite by creating a very unlevel playing field.

Wronko says the fact that just five breweries have opened in the province since the tax break scheme was hatched in 2003 and that the Alberta beer market is defined by discount brands, are consequences that are out of the government's control. Nice.

Bottom line: Alberta's small brewer system would appear to be yet another case of the law of unintended consequences -- especially when a government agency tinkers with the free market economy. From a dearth of local Albertan craft brewers to providing a helping hand for American jobs, the AGLC's bizarre beer tax policy is enough to drive a teetotalling Albertan to drink.

 
 
 
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02:40 PM on 12/04/2011
Let me say this in simple terms. Alberta is the best province to live in - from a financial point of view at least. Least amount of provincial taxes, lowest priced beer in the country, no health premium, no PST, no HST and sane politicians. It is no wonder the PC party wins with big majority. Where is this writer based? Obviously not Alberta. Probably Ontario. Thanks to our Government policies, we can have the best economy and we do not pay 50% more for exactly the same beer (like my fellow Ontarians). Why? I know exactly. I used to live there a long time ago. The Beer Stores have legalized monoply on beer retail and who owns it? The foreign owned Molson and Labatt. Would the writer like Alberta to follow the lead of Ontario - a province that is a disaster (not its people) - just its Government. Why not privatize beer retail (and may be liquor retail) and support your small brewers. And other small businesses. GO LEAFS GO
01:46 PM on 12/04/2011
I love it. Boxer 36 Pack of cans in Superstore throughout the province of Alberta (including Edmonton where I live) at $35. I just went on The Beer Store website in Ontario which has 500 stores. Must be owned by the Government as thye have a monoply. It sells Boxer cans for $16.20 for a 12 pack, which works out to $48.60 for 36 cans - which means in Ontario, Boxer costs 50% more than Alberta. Where is the extra money going? To the Ontario Government and big companies. GO ALBERTA GO. GREAT POLICIES. THE ALBERTA ADVANTAGE. May be Ontario Govenment should come to Alberta Govenment to see how to run their province.
10:41 PM on 12/04/2011
Actually, the price you quote applies only if you buy 2 cases. Still cheaper, but only by a difference of 30%, not 50. And it still isn't a fair comparison, because a 36 pack should be cheaper than a 12. If Superstore sold 12 packs, their price would likely be @$14.50 making the difference between the two provinces only 12%. (And us without the 8% sales tax.)

Also, to be clear, the money that goes to the LCBO stays with the LCBO. They have a stated policy that they must purchase product at the lowest price, and a supplier cannot offer someone other than them a better price. Considering what they pay their unionized staff, I can tell you where the extra money goes.

At the end of this, if your conclusion is that Alberta does a better job than Ontario, I'd like to point out we're then living the American Dream. It cost you (the taxpayer) 5.6 million this year in order to save you (the consumer) $1.70 on each 12 pack you bought. All of which helped to support the US economy. For a lot less, you could have bought local, saving both money and OUR economy.
11:41 AM on 12/04/2011
They produce awesome beers at a great price for Albertans. They are not getting a tax handout or funding if you do your research it is a small tax break for being a small company just like every other small business in Alberta or Canada for that matter. The Alberta government is helping my beer be made in my backyard rather than South Africa and Belgium (Molson and Labatt respectively).
04:55 PM on 12/04/2011
Gerald,

They work within the existing system, using Canadian tax dollars to fund their American brewery to produce a beer for you that is still more expensive than a local brewer like Drummond produces. As for the tax break, I'd be very interested in knowing the particulars of even one of the others you allude to above. The beer is NOT being made in your backyard, it is being made in the US. It is being marketed in your backyard. And please note, MillerCoors is a US based company, unless Chicago was annexed while I slept. It is owned by two separate companies, one of whom is US based, the other South African. It sells in the US only, and has no interest in the Canadian side of Molson Coors. At the end of the day, the situation is this:
Mountain Crest creates Canadian jobs in marketing, and US jobs in production. They produce and sell US made beer.
The giants that you decry (and let me be clear my sympathies aren't exactly with them) create Canadian jobs in marketing and production. They produce and sell Canadian made beer. While not believing either to be a truly great deal for Alberta or Canada, I know which one creates more Canadian jobs.
04:25 PM on 12/07/2011
Jim,

Canadian jobs is what they are trying to create by putting a brewery here and they are doing it with their own money not money from the government. Just as many many other businesses in Canada choose to have their headquearters, production facilities, etc in jurisdictions that provide tax incentives they are no different and governments due this to provide diversification to industries and jobs to it's residents. Lets face it if there were no tax incentives for any business or industry everything would be made in China. I applaud them for starting a business from scratch and being successful up against the gigantic foreign players (Molson & Labatt) who have all governments in thier pockets. I support them and will continue to drink all their beers. This is why we live in Canada to have the freedom to our opinions and purchsing power.

Gerald
11:46 PM on 12/04/2011
Gerald , your opinion of Minhas producing great beer at a great price is just that , an opinion .My opinion as the owner of Little Guy Liquor Co. is that Minhas is extremeley good at brewing value beer and marketing it even better.I do not carry any Minhas products. Check out their website and you will see that they make no secret of the fact that they purchased a brewery in Monroe , Wisconsin in 2006 , which they had previousley contracted to brew their product . To this point , to my knowledge Minhas /MCBW has never brewed in Canada ( they are currently building a brewery in Calgary , which I beleive is for their new Craft Line ) so their previous claim for being a Canadian beer is curious at best . The claim of brewing tradition since 1845 is odd , as Minhas started their contract with the brewery in 2003 , therefore brewing tradition since 2003 is more accurate. If you want to support beer made in Alberta , therefore supporting Albertans , try Bow Valley or Alberta Genuine Draft from Big Rock , or Drummond products . Perhaps you could even try some of the other Alberta brewers , such as Alley Kat , Wild Rose , Ambers , Yellowhead , all of whom produce excellent beers at a very reasonable price. These breweries make beer in your backyard , and more importantly their staff live in your backyard ,
Cheers
Mike
04:30 PM on 12/07/2011
Mike,

I think you are missing out on sales if you don't carry thier product as the stores I shop at tell me it is in their top 5 products all the time. Regardless, I did some research and as you say they bought an existing brewery that is the 2nd oldest in the USA and therefore are legally allowed to say it has been a brewing tradition since 1845 as the brewery has been around for that long (with a couple different owners throughout) but it has been operating since then. I don't think that is misleading but that is my opinion, it is the truth that brewery has been making beer since 1845. I have tried those beers you mention and they are not cheaper than Boxer by any means and in my opinion don't taste as good. I will continue to support and drink Minhas beers and wish them all the best in their new endeavour as I hope so will other Albertans.

Gerald
07:41 PM on 11/27/2011
I am the purchasing manager for Sherbrooke Liquor Store in Edmonton Alberta. We have the distinction of having the largest selection of beer in Canada. I carry any and all beer that is available for me to purchase in my cooler. (That's nearly 1000 different brands of beer.) With the exception of a single brewer and their products. It is a point of personal pride that I do not carry any of their products, and have not for more than 3 years now.

Jim Pettinger.
www.sherbrookeliquor.com
11:46 AM on 12/04/2011
So, let me get this right you would rather sell products who are based in South Africa (Molson) and Belgium (Labatt) rather than Minhas Brewery (Calgary). You need help.
12:25 PM on 12/04/2011
No, I would rather sell products that my customers want. Overwhelmingly, my customers tell me they dislike Minhas products, and I responded to that. In addition, I take issue with their marketing. Molson (Who, by the way, is merged with Coors, not Miller- making them US based, not South African-making this tortured sentence a round-about way of saying you need help with Geography and research) makes no secret of where they are and where they brew. Neither does Labatts. Minhas, or Mountain Crest, or MCBW, or whatever they're currently calling themselves make a big deal out of promoting themselves as "The Little Guy" when, at last review, I believe they were ranked the 14'th largest brewery in the US. They make a big deal of being "Local" -to the point (though they have changed this) of proudly proclaiming "Made in Canada" on their boxes. A claim that was, I believe 100% true. The boxes were indeed made in Canada.

So, I have self-diagnosed, and I am fine, thank you. I appreciate your concern and hope that you will take your buy local crusade to the logical extreme, and thus support the handful of truly Canadian breweries in Alberta, such as Alley Kat, Ambers, Wild Rose, Grizzly Paw, Drummond and Big Rock; Canadian brewers, brewing in Canada, for Canadian beer drinkers. Support them before you support a Canadian company brewing in the US and trading on their Canadian ownership to sell it.
01:38 PM on 12/04/2011
Hey Jim. With all respect, I am not impressed that you refuse to stock beers your customers want. Surprisingly, you are proud of it. And you rather send profits from your sales to foreign lands. I know your store. I live nearby. You are a little guy by almost all measures - small businessman, work hard for your living, and no big schemes to go public. Great, we need more small entreprenurs like you. How about if you and I concentrate on our own existence and survival and not believe the big company propaganda. WE THE 99% would appreciate that. Let all little guys help other little guys and not worry about Cronyism in Capitalism. Go to Liquor Depot and Liquor Barn and other big retail chains and see what type of support they get from Molson and Labatt there. Huge giveaways, better pricing. Lot mroe than you do. Because you are a little guy. So, when are you going to start taking my hard earned dollars? Just keep all products thats I like (including Mountain Crest and Boxer) and you will have my money. I rather give it to you than Liquor Depot any time. You are a little guy like me afterall. Cheers!
01:21 PM on 11/25/2011
It's unfortunate there is no way to fix it without some politician admitting they made a mistake.
11:51 AM on 11/25/2011
Government bailouts = Promoting incompetence

Funny how North America got to be on top of the economic world, because only the strong companies survived... and if you wanted to be strong, you had to innovate and be efficient...

Fast forward to 2011... failing companies are getting 'saved' by the government and successful companies have to pay for these rescue operations.

*-*-*

It's no wonder Asia will soon be taking over.
georgee2
My Canada Includes Everyone
05:36 PM on 11/24/2011
Remember this is Alberta where there is never a shortage of handouts to business while the deficits just keep on growing.