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Dax Hamman

Founder Online Safety Group and Chango, tech enthusiast

Technology enthusiast, digital marketer and co-founder of 3 awesome daughters.

Currently passionate about helping Parents keep their kids safe online with a new project called the Online Safety Group.

http://OnlineSafetyGroup
http://how-to-protect-kids-online.com/

Prior, co-founded Chango, acquired by Rubicon Project ($RUBI), a technology company focused on changing the digital targeting landscape.

It's fair to say that the blood flows in pixels.
PeopleImages via Getty Images

What Parents Need To Know About Kids And Body Image

Instead of enjoying the carefree innocence of childhood, many kids these days are fixated on how they look, comparing themselves to celebrities, models, and other unrealistic ideals. As parents, it's our responsibility to help our kids navigate the tricky landscape of body image with their self esteem and perspective intact.
12/05/2016 07:19 EST
shutterstock

TV Can Sometimes Make a Good Third Parent

In a busy world where families often find themselves using the TV as the third parent, it's thankfully not all bad news. According to a study from the University of Texas, "preschool children who watched a few hours a week of educational programming perform better on achievement tests over time than their peers who watch more general entertainment shows."
01/23/2014 08:27 EST
Getty

Do You Have A Microchip in Your Digestive Tract?

Programmatic marketing -- the practice of anonymously serving ads to users based on their likes and interests -- is becoming a bigger and bigger part of the online marketing world. And though fretted over by some privacy advocates, these ads do deliver a net benefit to people.
10/22/2013 05:40 EDT
YouTube: wspowell

How a Data-Driven Society Can Benefit Us

There was the gold rush and the oil boom. Now, there's the data dash. With the digital age still in its infancy, we're just beginning to mine and refine the mountains of data accumulated from our mobile devices and Internet activity. Let's examine some of the possibilities of how Big Data may change society for the better.
05/06/2013 05:17 EDT
Alamy

Google Takes Retargeting Mainstream

My interest was piqued this week when a couple of colleagues who run sites of their own got a very interesting mass promotional email from Google Analytics last week -- one touting how they could "re-engage your site visitors using Remarketing with Google Analytics."
03/19/2013 05:21 EDT
AP

There's Money to Be Made in Facebook's New Graph Search

Graph Search is a bold new Facebook search engine that allows users to search for things their friends and other Facebook users have shared. Integrating sponsored search results into Graph Search is a no-brainer for Facebook. After all, search ads are arguably the most lucrative part of the digital ecosystem.
01/18/2013 05:30 EST

Will Facebook Excel on Google's Turf?

Over the past few years, the tech world came to perceive Facebook and Google as enemies controlling different tech kingdoms: Facebook is supposed to be the king of social, while Google reigns over search and advertising. But all that's changing.
01/11/2013 12:05 EST

You Like Digital Ads More Than You Think

Such dismal click-through rates would seem to indicate that display ads don't work, but, in fact, a display ad can be very effective even when no one clicks on it. Frequently, a consumer will see an online display ad and then visit the advertiser's site hours or days later, often unconscious of having seen the ad.
11/27/2012 05:32 EST
MakerBot

Need a New Liver? Just 3-D Print One!

Custom 3-D Printing, which has become ultra-affordable in recent years, is largely seen as the domain of decorators looking to turn their favourite poems into art sculptures. But recently, this unique technology has been used in far more spectacular ways. Let's examine...
09/24/2012 07:29 EDT
AP

Who's Better at Twitter: Obama or Romney?

If you're following the presidential election, you've probably heard about the advertising battle going on across the airwaves. The media tends to obsess over campaign commercials, with story after story on their accuracy and how much the campaigns are spending. But there's another major advertising battle going on between the Obama and Romney campaigns that gets far less media attention: the battle for digital supremacy.
09/14/2012 05:39 EDT

Do Online Video Ads Need to Be a Necessary Evil?

As we all continue to spend more time online, across multiple devices and screens, watching online video has become a mainstay for most of us. Yet the content we love to watch is often accompanied by time-consuming video ads. What if there was a way for us to choose whether we wanted to view these ads that still allowed advertisers and publishers to get paid?
06/14/2012 04:11 EDT
Michitaka Hirose

Thought 3-D Was Cool? Welcome to Augmented Reality

No longer will we have to settle for the environment that someone else has chosen for us. Instead, we can simply switch it up with a mere thought or swipe of a virtual keypad and have it become more suited to our tastes. As the technology becomes more prevalent, major questions begin to form for society about the impact this has.
05/23/2012 07:56 EDT
AFP/Getty Images

Be Glad You're the Target of Online Advertising

Later this year Canadians will see a change happening with online advertising: the introduction of a small icon on the ad that tells consumers they are being targeted and gives them the ability to opt-out. I embrace the move because most consumers have a general lack of understanding about targeted ads. This will help clear things up.
05/16/2012 03:16 EDT