Dax Hamman
GET UPDATES FROM Dax Hamman
 
Technology enthusiast, digital marketer and co-founder of 3 awesome daughters.

Currently passionate about helping Parents keep their kids safe online with a new project called the Online Safety Group.

http://OnlineSafetyGroup
http://how-to-protect-kids-online.com/

Prior, co-founded Chango, acquired by Rubicon Project ($RUBI), a technology company focused on changing the digital targeting landscape.

It's fair to say that the blood flows in pixels.

Entries by Dax Hamman

Setting Clear Boundaries Can Protect Your Kids Online

(0) Comments | Posted October 13, 2016 | 2:07 PM

As technology advances, the cyber-driven world is taking over many aspects of life online. It is more important now than ever before to have a discussion about online safety for kids with your entire family. Making a family approach to such a topic will help everyone feel as...

Read Post

Your Kids Have Probably Seen Porn. Here's What You Need To Know.

(2) Comments | Posted September 19, 2016 | 6:54 PM

No parent wants to believe their innocent child could be exposed to pornography, but statistics tell us that this is naive. Recent studies show that by age 12, 70 per cent of boys and 50 per cent of girls have been exposed to pornography, with many children seeing...

Read Post

TV Can Sometimes Make a Good Third Parent

(0) Comments | Posted January 23, 2014 | 8:26 AM

The television has always been a long-debated medium, particularly its influence on our children -- rightfully so now that our youth are averaging only 900 hours a year in formal education, but an inconceivable 1500 hours a year in front of the TV.

What a child learns...

Read Post

Do You Have A Microchip in Your Digestive Tract?

(0) Comments | Posted October 22, 2013 | 6:31 PM

Programmatic marketing -- the practice of anonymously serving ads to users based on their likes and interests -- is becoming a bigger and bigger part of the online marketing world. And though fretted over by some privacy advocates, these ads do deliver a net benefit to people. They see ads...

Read Post

How a Data-Driven Society Can Benefit Us

(2) Comments | Posted May 6, 2013 | 4:45 PM

There was the gold rush and the oil boom. Now, there's the data dash. With the digital age still in its infancy, we're just beginning to mine and refine the mountains of data accumulated from our mobile devices and Internet activity. And while all of this data gathering sometimes leads...

Read Post

Google Takes Retargeting Mainstream

(0) Comments | Posted March 19, 2013 | 7:48 PM

Google Analytics is a crucial tool for web users everywhere, from bloggers looking to understand their audience, to e-commerce shops hoping to understand why they're not generating more sales. In fact, if you're looking to find a common tool that all small-to-medium sized businesses use, Google Analytics is probably your best bet.

...
Read Post

There's Money to Be Made in Facebook's New Graph Search

(5) Comments | Posted January 18, 2013 | 5:47 PM

Ever since Facebook introduced its groundbreaking Graph Search product this past Tuesday, the ad tech world has been buzzing about the revenue potential.

In case you missed the announcement, Graph Search is a bold new Facebook search engine that allows users to search for things their friends...

Read Post

Will Facebook Excel on Google's Turf?

(1) Comments | Posted January 11, 2013 | 12:05 PM

Over the past few years, the tech world came to perceive Facebook and Google as enemies controlling different tech kingdoms: Facebook is supposed to be the king of social, while Google reigns over search and advertising. But all that's changing. With the launch of Google+, Google is showing that it's...

Read Post

You Like Digital Ads More Than You Think

(3) Comments | Posted November 27, 2012 | 8:26 AM

In recent years, US marketers have been adopting digital at a rapid pace; eMarketer estimates that the total digital ad spend will increase 16.6 per cent this year, topping $37 billion. And in a sign that digital advertising has come a long way from the blinking banner ads of the...

Read Post

Need a New Liver? Just 3-D Print One!

(1) Comments | Posted September 24, 2012 | 9:31 AM

Custom 3-D Printing, which has become ultra-affordable in recent years, is largely seen as the domain of decorators looking to turn their favourite poems into art sculptures or designers looking to put the Christ in construction. (The Bit Drill Cross is one of the most popular...

Read Post

Who's Better at Twitter: Obama or Romney?

(0) Comments | Posted September 14, 2012 | 8:18 AM

If you're following the presidential election, you've probably heard about the advertising battle going on across the airwaves. The media tends to obsess over campaign commercials, with story after story on their accuracy and how much the campaigns are spending. But there's another major advertising battle going on between the...

Read Post

Do Online Video Ads Need to Be a Necessary Evil?

(0) Comments | Posted June 14, 2012 | 5:11 PM

As we all continue to spend more time online, across multiple devices and screens, watching online video has become a mainstay for most of us. Whether enjoying one of our favourite TV shows, catching up on the latest sports highlights, or viewing a "how to" piece, online video has become...

Read Post

Thought 3-D Was Cool? Welcome to Augmented Reality

(0) Comments | Posted May 23, 2012 | 8:56 AM

Augmented reality is the principle of changing or adding to what an individual sees and experiences with something artificial. Those additions might be simple text or color-coding, but could also be a full replacement of the existing world with something brand new, and custom to you.

Today, augmented reality (AR)...

Read Post

Be Glad You're the Target of Online Advertising

(2) Comments | Posted May 16, 2012 | 3:47 PM

2012-05-16-onlinead.jpgLater this year Canadians will see a change happening with online advertising: the introduction of a small icon on the ad that tells consumers they are being targeted and gives them the ability to opt-out. This move follows the successful...

Read Post