There was the gold rush and the oil boom. Now, there's the data dash. With the digital age still in its infancy, we're just beginning to mine and refine the mountains of data accumulated from our mobile devices and Internet activity. And while all of this data gathering sometimes leads...

Google Analytics is a crucial tool for web users everywhere, from bloggers looking to understand their audience, to e-commerce shops hoping to understand why they're not generating more sales. In fact, if you're looking to find a common tool that all small-to-medium sized businesses use, Google Analytics is probably your best bet.

Ever since Facebook introduced its groundbreaking Graph Search product this past Tuesday, the ad tech world has been buzzing about the revenue potential.

In case you missed the announcement, Graph Search is a bold new Facebook search engine that allows users to search for things their friends...

Over the past few years, the tech world came to perceive Facebook and Google as enemies controlling different tech kingdoms: Facebook is supposed to be the king of social, while Google reigns over search and advertising. But all that's changing. With the launch of Google+, Google is showing that it's...

In recent years, US marketers have been adopting digital at a rapid pace; eMarketer estimates that the total digital ad spend will increase 16.6 per cent this year, topping $37 billion. And in a sign that digital advertising has come a long way from the blinking banner ads of the...

Custom 3-D Printing, which has become ultra-affordable in recent years, is largely seen as the domain of decorators looking to turn their favourite poems into art sculptures or designers looking to put the Christ in construction. (The Bit Drill Cross is one of the most popular...

If you're following the presidential election, you've probably heard about the advertising battle going on across the airwaves. The media tends to obsess over campaign commercials, with story after story on their accuracy and how much the campaigns are spending. But there's another major advertising battle going on between the...

As we all continue to spend more time online, across multiple devices and screens, watching online video has become a mainstay for most of us. Whether enjoying one of our favourite TV shows, catching up on the latest sports highlights, or viewing a "how to" piece, online video has become...

Augmented reality is the principle of changing or adding to what an individual sees and experiences with something artificial. Those additions might be simple text or color-coding, but could also be a full replacement of the existing world with something brand new, and custom to you.

Today, augmented reality (AR)...

Later this year Canadians will see a change happening with online advertising: the introduction of a small icon on the ad that tells consumers they are being targeted and gives them the ability to opt-out. This move follows the successful...