Dax Hamman
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Digital marketer and co-founder of 3 awesome daughters.
Founding Team and Chief Strategy Officer at Chango, the solution to programmatic marketing and 'big data'. Living on a plane between San Francisco, Denver, Toronto, London and beyond.

http://chango.com

Prior, founded and led the iCrossing / Hearst global Media group, developing the concept of 'performance display', an innovative planning strategy that drove significant ROI from display advertising for some of the world's largest and coolest brands.

Passionate and successful at building new businesses and evolving existing ones in the digital industry.

The blood flows in pixels.

Entries by Dax Hamman

TV Can Sometimes Make a Good Third Parent

(0) Comments | Posted January 23, 2014 | 7:26 AM

The television has always been a long-debated medium, particularly its influence on our children -- rightfully so now that our youth are averaging only 900 hours a year in formal education, but an inconceivable 1500 hours a year in front of the TV.

What a child learns...

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Do You Have A Microchip in Your Digestive Tract?

(0) Comments | Posted October 22, 2013 | 5:31 PM

Programmatic marketing -- the practice of anonymously serving ads to users based on their likes and interests -- is becoming a bigger and bigger part of the online marketing world. And though fretted over by some privacy advocates, these ads do deliver a net benefit to people. They see ads...

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How a Data-Driven Society Can Benefit Us

(2) Comments | Posted May 6, 2013 | 3:45 PM

There was the gold rush and the oil boom. Now, there's the data dash. With the digital age still in its infancy, we're just beginning to mine and refine the mountains of data accumulated from our mobile devices and Internet activity. And while all of this data gathering sometimes leads...

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Google Takes Retargeting Mainstream

(0) Comments | Posted March 19, 2013 | 6:48 PM

Google Analytics is a crucial tool for web users everywhere, from bloggers looking to understand their audience, to e-commerce shops hoping to understand why they're not generating more sales. In fact, if you're looking to find a common tool that all small-to-medium sized businesses use, Google Analytics is probably your best bet.

...
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There's Money to Be Made in Facebook's New Graph Search

(5) Comments | Posted January 18, 2013 | 4:47 PM

Ever since Facebook introduced its groundbreaking Graph Search product this past Tuesday, the ad tech world has been buzzing about the revenue potential.

In case you missed the announcement, Graph Search is a bold new Facebook search engine that allows users to search for things their friends...

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Will Facebook Excel on Google's Turf?

(1) Comments | Posted January 11, 2013 | 11:05 AM

Over the past few years, the tech world came to perceive Facebook and Google as enemies controlling different tech kingdoms: Facebook is supposed to be the king of social, while Google reigns over search and advertising. But all that's changing. With the launch of Google+, Google is showing that it's...

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You Like Digital Ads More Than You Think

(3) Comments | Posted November 27, 2012 | 7:26 AM

In recent years, US marketers have been adopting digital at a rapid pace; eMarketer estimates that the total digital ad spend will increase 16.6 per cent this year, topping $37 billion. And in a sign that digital advertising has come a long way from the blinking banner ads of the...

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Need a New Liver? Just 3-D Print One!

(1) Comments | Posted September 24, 2012 | 8:31 AM

Custom 3-D Printing, which has become ultra-affordable in recent years, is largely seen as the domain of decorators looking to turn their favourite poems into art sculptures or designers looking to put the Christ in construction. (The Bit Drill Cross is one of the most popular...

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Who's Better at Twitter: Obama or Romney?

(0) Comments | Posted September 14, 2012 | 7:18 AM

If you're following the presidential election, you've probably heard about the advertising battle going on across the airwaves. The media tends to obsess over campaign commercials, with story after story on their accuracy and how much the campaigns are spending. But there's another major advertising battle going on between the...

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Do Online Video Ads Need to Be a Necessary Evil?

(0) Comments | Posted June 14, 2012 | 4:11 PM

As we all continue to spend more time online, across multiple devices and screens, watching online video has become a mainstay for most of us. Whether enjoying one of our favourite TV shows, catching up on the latest sports highlights, or viewing a "how to" piece, online video has become...

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Thought 3-D Was Cool? Welcome to Augmented Reality

(0) Comments | Posted May 23, 2012 | 7:56 AM

Augmented reality is the principle of changing or adding to what an individual sees and experiences with something artificial. Those additions might be simple text or color-coding, but could also be a full replacement of the existing world with something brand new, and custom to you.

Today, augmented reality (AR)...

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Be Glad You're the Target of Online Advertising

(2) Comments | Posted May 16, 2012 | 2:47 PM

2012-05-16-onlinead.jpgLater this year Canadians will see a change happening with online advertising: the introduction of a small icon on the ad that tells consumers they are being targeted and gives them the ability to opt-out. This move follows the successful...

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