As I sit here, almost seven months pregnant, just starting to really wrap my head around the upcoming birth of my second child this summer, I'm faced with thinking about what the future holds for generations to come. More specifically, for my children. Much of the recent news concerning young...

In the 1970s, when I was born, it was standard for the man to be the breadwinner of the family, the woman the keeper of the home and children, and families to survive on a single income. Being gay was not accepted, blended families were rare, and discrimination in the...

Though typically more affordable than advertising, PR can still be a costly investment for some small businesses, with the ability to yield more tangible results in terms of increased business, sales, and web traffic. Connecting with your target market by incorporating publicity efforts into your day-to-day operations is increasingly important...

Gossip is one of the oldest ways to share news and views, but its reputation for creating rumours and misinformation comes with good reason. In an age where a person's character can be damaged at the drop of a tweet, I wanted to share my top five reasons not to...

Conference calls can sometimes be a necessary evil. Okay, maybe evil is too strong a word, but they can definitely be awkward. There are multiple parties involved, and it's tough to get a read on reactions without any visual feedback. But conference calls can also be a great networking tool...

I receive a lot of resumes at rock-it, and while there are definitely some great candidates in the mix, I can't help but question some of the submissions that come in. Whether they are from PR newbies or seasoned pros, some are riddled with errors, some spell my...

Email is a huge part of my day. It's how I communicate with clients, vendors, project partners, media and almost every other person in my life. It's such a huge part of our daily lives, yet it's surprising how many people lack proper email etiquette skills. Here are some tips...

When we think of road rage, these are the things that come to mind: drivers flipping the bird, blaring horns, or our personal fave, flailing hands in the rear view (the WTF of driver sign language).

If you're a biker in this city, you know road rage goes beyond people...

Obviously, the biggest grievances when it comes to umbrellas occur on the sidewalk....