Drew Green

Entries by Drew Green

Social Media for Retailers: Instagram

(1) Comments | Posted August 23, 2013 | 5:22 PM

If you follow me on Twitter, you're well aware that I am passionate about social media; it's part of what I do and an integral part of SHOP.ca's success. There are now countless platforms available for leveraging a brand, and if you're reading this you're likely familiar and savvy with...

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What You Can Learn at the University of Social Media

(0) Comments | Posted July 20, 2013 | 11:05 PM

"What do you want to do with your life?" It's a question that almost every young adult is faced with after graduating college or university. For some, the answer is simple: grad school, medical school, travel or volunteer. For many, the answer is unclear.

It's difficult to know what...

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Five Tips to Succeed as a Business Leader

(0) Comments | Posted June 10, 2013 | 5:24 PM

"...be sure when you step, step with care and great tact. And remember that life's a great balancing act. And will you succeed? Yes! You will, indeed!" - Dr. Seuss, Oh, the Places You'll Go!

I pulled this quote from a bedtime story by Dr. Seuss because it inspired me...

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Social Media for Retailers: Pinterest-ing Retail Revolution

(2) Comments | Posted May 21, 2013 | 12:13 PM

Social media is a useful tool for driving brand awareness, consumer engagement and sales, which is why I believe that all businesses should know three things: 1) what major platforms are out there 2) which platforms are appropriate for your business goals and 3) how to leverage them to your...

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Social Media for Retailers: Thumbs Up for Facebook

(0) Comments | Posted May 3, 2013 | 2:42 PM

Facebook was initially created in 2004 to help university students network and get to know each other. Since then, it has really evolved -- catering to a worldwide audience and expanding into corporate brand pages for every kind of business including retailers in the consumer goods industry.

Thinking back to...

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Social Media for Retailers: Tweet to Success

(0) Comments | Posted April 22, 2013 | 8:15 AM

A recent study called "Tweets in Action: Retail" by Compete, a media data analyzing company, discovered that Twitter users who see a retailer's tweet are more likely to visit their retail websites and make online purchases. This article made me consider the impact of a tweet on online...

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What Are the Benefits of Shopping Offline?

(6) Comments | Posted April 8, 2013 | 8:31 AM

Online shopping and the eCommerce industry has been growing in popularity over the past few years. In fact, it has grown so much that I'm willing to bet that if you took a quick poll of your friends and coworkers, the preference of shopping in-person versus shopping online is going...

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2013 Trends in Canadian Shopping Behaviour

(0) Comments | Posted March 25, 2013 | 12:03 PM

In 2013 more consumers than ever before shifted their retail spending online. Not surprisingly, this coincided with a groundswell of interest and innovation occurring for ecommerce transactions in Canada. Canadian retailers are trying to reach out to the online Canadian consumer and get them spending their money in the Canadian...

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Five Tips for Booking Online Vacations

(2) Comments | Posted March 11, 2013 | 12:00 AM

With the chilly weather forcing Canadians into hibernation, there's nothing more tempting than the idea of getting away for a week of rest and relaxation. Sunshine. Umbrella drinks. Sandy beaches. They're calling your name. My recommendation? Stop thinking about it and make those warm weather dreams come true.

The recent...

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The Five Types of Online Shoppers

(8) Comments | Posted February 24, 2013 | 11:00 PM

The act of "window shopping" has moved from an afternoon at the mall to an afternoon of web browsing from home, or mobile web browsing on the go. It's not surprising.

Online shopping in Canada is rising in popularity for a number of reasons -- as more retailers realize...

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Online Shopping: Answers to Your Top Fears

(5) Comments | Posted February 10, 2013 | 11:00 PM

We live a life plugged in. We read our news, do our banking and communicate online without a thought of how it used to be. The landscape of our day-to-day lives is changing and you can either fear it or embrace it. Just know this is the direction of all...

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