"...be sure when you step, step with care and great tact. And remember that life's a great balancing act. And will you succeed? Yes! You will, indeed!" - Dr. Seuss, Oh, the Places You'll Go!

I pulled this quote from a bedtime story by Dr. Seuss because it inspired me...

Social media is a useful tool for driving brand awareness, consumer engagement and sales, which is why I believe that all businesses should know three things: 1) what major platforms are out there 2) which platforms are appropriate for your business goals and 3) how to leverage them to your...

Facebook was initially created in 2004 to help university students network and get to know each other. Since then, it has really evolved -- catering to a worldwide audience and expanding into corporate brand pages for every kind of business including retailers in the consumer goods industry.

Thinking back to...

A recent study called "Tweets in Action: Retail" by Compete, a media data analyzing company, discovered that Twitter users who see a retailer's tweet are more likely to visit their retail websites and make online purchases. This article made me consider the impact of a tweet on online...

Online shopping and the eCommerce industry has been growing in popularity over the past few years. In fact, it has grown so much that I'm willing to bet that if you took a quick poll of your friends and coworkers, the preference of shopping in-person versus shopping online is going...

In 2013 more consumers than ever before shifted their retail spending online. Not surprisingly, this coincided with a groundswell of interest and innovation occurring for ecommerce transactions in Canada. Canadian retailers are trying to reach out to the online Canadian consumer and get them spending their money in the Canadian...

With the chilly weather forcing Canadians into hibernation, there's nothing more tempting than the idea of getting away for a week of rest and relaxation. Sunshine. Umbrella drinks. Sandy beaches. They're calling your name. My recommendation? Stop thinking about it and make those warm weather dreams come true.

The recent...

The act of "window shopping" has moved from an afternoon at the mall to an afternoon of web browsing from home, or mobile web browsing on the go. It's not surprising.

Online shopping in Canada is rising in popularity for a number of reasons -- as more retailers realize...

We live a life plugged in. We read our news, do our banking and communicate online without a thought of how it used to be. The landscape of our day-to-day lives is changing and you can either fear it or embrace it. Just know this is the direction of all...