Hessie Jones

Hessie Jones has a passion for technology and positions herself on the cutting edge of the Internet, social media, and video and how they impact marketers and advertisers as the media landscape morphs with these devices. Hessie is currently VP, Marketing at Jugnoo helping brands realize the value of social, plus developing technologies to take social media to the inevitable next level, while continuously testing and theorizing on the bleeding technologies and how this will impact the future of marketing.

With over 11 years in the digital space, and 10 years in advertising, Hessie worked within these disciplines: social media strategy, social audit/analysis, performance tracking and optimization, influencer strategy, content strategy and development, community management, application development for web and mobile, client management, search and online media strategy/marketing, product marketing, sponsorship marketing, direct and database marketing, loyalty/CRM, education, training, outreach, content management, and PR.

She has worked with/for brands including Second Cup, LCBO, 3M, Aon, Adidas, Citi, Yum Brands: Taco Bell, Pizza Hut; Absolut Vodka, Crystal Head Vodka, Directbrands: Columbia House, CH Canada, Bookscene.ca, Doubleday Books, Howsthepatient, Pork Marketing Board Canada, CIBC Credit Card Services, Yahoo! Canada (Answers, Music, FIFA, Entertainment, Mail, Messenger, 360, News, Finance) Overlay.TV, Juno Awards, Canadian New Media Awards, Salsa on St. Clair, Toronto Grand Prix, Formula 1, TELUS Ski and Snowboard Event, Canadian Athletes Now, Canada Soccer, Plaxo Welcomme, Fairweather, Braemar, UPS, Esso, Lexus, Ronald McDonald House, Sears, Scotiabank, Children's Miracle Network.

Hessie continues to stay current and continues to challenge the notion of complacency. Change is inevitable. These days it is happening at a much more rapid pace. We need to keep up or be left in the dust.

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