Hessie Jones
Hessie is the CEO of ArCompany, currently helping companies realize the value of social intelligence and its effects on the inevitable next level: the operationalization of social. She is also a cellist, a seasoned digital strategist, a marketer, a writer, a speaker, a podcaster, a social media addict, a wife and mom.

Hessie has over 13 years in technology, including start-ups, banking, and digital and social media advertising. Her experience with companies like Ogilvy, Rapp, Isobar Digital, Yahoo!, Absolut Vodka, Crystal Head, YUM brands, LCBO, 3M, Adidas, CIBC, Citi, UPS, Lexus, Esso, Jugnoo and Overlay.TV, has resulted in performance-driven programs encompassing disciplines in digital/social media; direct marketing, database management, sponsorship marketing, and loyalty/CRM.

Hessie continues to stay current and continues to challenge the notion of complacency. Change is inevitable. These days it is happening at a much more rapid pace. We need to keep up or be left in the dust.

You can also find Hessie at ArCompany, Hessiej.com, Whatsyourtech and Digital Journal. She is also part of a trio in a weekly pub cast, MarketingGeeks.ca.

Entries by Hessie Jones

Are We Making Progress In The War On Poverty?

(2) Comments | Posted May 18, 2016 | 2:07 PM

I remember when I first witnessed extreme poverty. While my parents immigrated to Canada in the early 70's, the struggles we went through to survive in our new home paled in comparison to my first trip to Haiti in 1986. It was there where I truly understood the disparities of...

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The Pain Of Being Different: A Personal Perspective In The Aftermath Of The Paris Attacks

(4) Comments | Posted November 19, 2015 | 12:14 PM

I hated being different. Growing up, I wanted to be the same as everyone else. I lived in a predominantly white city. I was the token "brown kid". I was looked at differently. I was teased because of the colour of my skin. It happened often enough that I came...

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Are Businesses Ready for True Reinvention?

(0) Comments | Posted July 6, 2015 | 6:33 PM

Lately, I've been consumed about the Future of Work. It seems to be the news of the day... every day.

When we started ARCOMPANY a few years back the vision was to help companies realize the change that was happening in the market: how people are communicating differently and driving...

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My Continuous Start-Up Journey

(0) Comments | Posted May 6, 2015 | 6:38 PM

I've been in a state of introspection lately. Emotions are heightened and I've become much more sensitized to my environment and the people that surround me everyday.

Everyday my newsfeed contains at least two posts about inspiration and motivation. In many ways it's helping me validate the road that I've...

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Here Come the Millennials: Business Get Ready for an Upheaval

(0) Comments | Posted March 6, 2015 | 4:28 PM

I've had a chance to review the latest book, When Millennials Take Over by Maddie Grant and Jamie Notter. I was a fan of these authors' first book Humanize where they introduced this notion of a more transparent organization and developing a culture of trust.


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The Workforce Will Have Much Greater Advantage in the Future of Work

(0) Comments | Posted February 10, 2015 | 1:12 PM

This is the final in a series about the future of business that highlights the impending shift in organizational change.

In my first post, "Will The Future Of Business Radically Change Everything As We Know It?" I highlighted the economic and market shifts that have forced business to...

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How the New Consumer Will Force Businesses to Change

(3) Comments | Posted January 19, 2015 | 12:45 PM

I spoke to someone the other day, who, like me, was trying to sell nascent technology/solutions to businesses who were less inclined to buy, let alone understand these new products and services. This gentleman described a conversation he had with a current client who was frustrated with the way things...

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Will The Future Of Business Radically Change Everything As We Know It?

(0) Comments | Posted January 19, 2015 | 12:42 PM

Unless you're burying your head in the sand, the world as we know it is changing. Things we've come to rely on as standards that were once sustainable are no longer working. Economic, global, technological and consumption events have and are making business rethink the tried and true. Business does...

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The Trials and Tribulations of a Start-up Mom

(0) Comments | Posted June 10, 2014 | 6:58 PM


As I write this, it is early on a Saturday morning. Trying to find some quiet time before the family rises, I retreat to the dining table, riddled with the incessant flow of paper work -- yes, work that I...

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Is Anonymity the Future of the Internet?

(0) Comments | Posted April 21, 2014 | 11:22 AM

Right now we're in a world that sees  transparency as the new form of integrity. Right now we're in a world that understands that reputation is everything. Loyalty is somewhat fleeting as consumers, armoured with this incessant flow of knowledge from the web, have the ability to make swift  judgements...

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Survival and Generation Next: Climate Change, World Debt and Population Changes

(2) Comments | Posted October 18, 2013 | 4:01 PM

The next generation doesn't have it easy. The world is changing...and rapidly. What we're about to experience globally is nothing like we've experienced in the last century. Enormous shifts are happening that will instigate fundamental changes to policy, jobs and technology.

The freedom that previous generations have had to build...

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Oceans Apart: The Vision vs. Reality

(0) Comments | Posted May 13, 2013 | 4:56 PM

I had a disagreement with a scientist the other day. It was a classic disagreement between vision and reality. The scientist, strongly passionate about his product, saw a huge gap in the market and implicitly believed his solution would disrupt the market and would change the way people do things....

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Teaching Our Kids Not to Treat the Internet as a Private Diary

(3) Comments | Posted March 22, 2013 | 9:37 AM

I stumbled onto Tumblr the other day and I browsed the content. It was mostly teen content, reblogs of jokes, inspiring sayings and images, weird videos etc. Most of it seemed harmless enough but once I dug deeper I became more disturbed.

One girl wrote of the pressure she...

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Valentine's Day Chocolate You Can Feel Good About

(0) Comments | Posted February 10, 2013 | 8:31 AM

I am a huge consumer of chocolate. It's not a holiday thing -- it's an addiction. During the holidays, however, it's an excuse to buy more than we actually need. Lately, however, my venture into the topic of Fair Trade within the chocolate industry has brought to light an increased...

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TrendSpottr: Playing with Viral Possibilities

(0) Comments | Posted January 9, 2013 | 7:12 AM

One of the most powerful videos of 2012, "Gangnam Style," was released in July 2012. On December 21, 2012, according to Wikipedia "Gangnam Style" became the first online video to record a billion hits. As of January 6, 2013, the music video has been viewed over...

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What Is the Future of Advertising?

(0) Comments | Posted December 21, 2012 | 5:01 PM

I had several meetings recently with friends from "traditional and emerging digital agencies." Where digital ad models have evolved from banner to engagement ads, and targeting has becoming increasingly sophisticated, and where paid search and SEO are getting less and less buzz, there is a fundamental shift happening that can...

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Antelope: Making Content its Own Kingdom

(0) Comments | Posted December 12, 2012 | 5:19 PM

Content has changed marketing forever. The continuous drone of social media strategists warning marketers to provide more customer value that moves away from me-me-me messages about the company has made traditional marketers rethink the message and approach to gain increased consumer mindshare.

Marketers are used to focusing on the...

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Timereaction: Rethinking Information

(0) Comments | Posted November 28, 2012 | 5:13 PM

Efficiency. Agility. The new competitive advantage. The conditions of increasingly networked markets, the pummelling volume of unstructured discussions, plus an increasingly unstable global economy are forcing companies to adapt quickly with less resources. What complicates this is the increasing reliance on extracting meaning from the real-time information and applying "rapid-learning"...

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Preparing Business for Data Next: Tellagence Challenges Business to Focus on Relationships

(2) Comments | Posted October 30, 2012 | 1:00 AM

It's around the corner and businesses do not realize what they need to do to mobilize for the impending impact of Big Data. The wealth of information that's out there is forcing companies to rethink strategies how to adapt processes to the dynamic nature of the pedabytes of incoming data,...

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How Online Forums Can Monetize and Grow

(0) Comments | Posted September 26, 2012 | 6:54 PM

I had the distinct honour of speaking ForumCon in San Francisco earlier this summer. This one-day event was dedicated to providing online forum owners with tips/tools and best practices for managing, growing and monetizing their forums.

An online forum, one of the earliest and purest forms of social networking,...

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