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Hessie Jones

Digital Strategist, Intelligence Analyst, Co-Author: EVOLVE: Marketing (as we know it) is Doomed!, CEO ArCompany

Hessie is the CEO of ArCompany, currently helping companies realize the value of social intelligence and its effects on the inevitable next level: the operationalization of social. She is also a cellist, a seasoned digital strategist, a marketer, a writer, a speaker, a podcaster, a social media addict, a wife and mom.

Hessie has over 13 years in technology, including start-ups, banking, and digital and social media advertising. Her experience with companies like Ogilvy, Rapp, Isobar Digital, Yahoo!, Absolut Vodka, Crystal Head, YUM brands, LCBO, 3M, Adidas, CIBC, Citi, UPS, Lexus, Esso, Jugnoo and Overlay.TV, has resulted in performance-driven programs encompassing disciplines in digital/social media; direct marketing, database management, sponsorship marketing, and loyalty/CRM.

Hessie continues to stay current and continues to challenge the notion of complacency. Change is inevitable. These days it is happening at a much more rapid pace. We need to keep up or be left in the dust.

You can also find Hessie at ArCompany, Hessiej.com, Whatsyourtech and Digital Journal. She is also part of a trio in a weekly pub cast, MarketingGeeks.ca.
Eco Images via Getty Images

Are We Making Progress In The War On Poverty?

One of the pre-eminent goals of economic sustainability is improving gender equality. In many developing nations, women are still underrepresented in positions of power. They continue to receive unequal pay for equal work and are quite often targets of sexual and physical abuse. Women-owned enterprises face economic and legal disadvantages and continue to struggle for opportunities.
05/18/2016 01:07 EDT
Shutterstock / EDHAR

Are Businesses Ready for True Reinvention?

The organization, at large, will eventually need to wake up and realize the very structures that have lasted for decades are inhibiting them and stifling their ability to effectively understand and pay attention to their customers. This is what the market demands. Yet, companies continue to operate under the guise that what's worked for decades can and will subsist.
07/06/2015 05:33 EDT

My Continuous Start-Up Journey

I've been in a state of introspection lately. Emotions are heightened and I've become much more sensitized to my environment and the people that surround me everyday. Everyday my newsfeed contains at...
05/06/2015 05:38 EDT
Darryl Estrine via Getty Images

What Most Businesses Don't Understand About Consumers

Senior management is unwilling to relent to the strength and power of the consumer. It is surprising how many businesses still "think" they can control the message, despite the countless examples of organizations that have been humbled by this thing called social media. By preserving control at the top of the hierarchy, these same organizations are increasingly vulnerable to the volatility of the customer voice.
01/19/2015 12:45 EST

The Trials and Tribulations of a Start-up Mom

As a mom, I'll continue to fight to make sure I become a significant force in my kids' lives. But I also want to make sure that my existence was worth something while I was here,
06/10/2014 05:58 EDT

Is Anonymity the Future of the Internet?

Right now we're in a world that sees  transparency as the new form of integrity. Right now we're in a world that understands that reputation is everything. Loyalty is somewhat fleeting as consumers, a...
04/21/2014 10:22 EDT

Oceans Apart: The Vision vs. Reality

I had a disagreement with a scientist the other day. It was a classic disagreement between vision and reality. The scientist, strongly passionate about his product, saw a huge gap in the market and im...
05/13/2013 03:56 EDT
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Teaching Our Kids Not to Treat the Internet as a Private Diary

I get that kids need an outlet to vent. I get that kids need to be with others who understand what they're going through. But this world of social has created an environment that eventually strings them along a path to a point where the very information they created can be their greatest demise.
03/22/2013 08:37 EDT
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Valentine's Day Chocolate You Can Feel Good About

I am a huge consumer of chocolate. It's not a holiday thing -- it's an addiction. During the holidays, however, it's an excuse to buy more than we actually need. Lately, however, my venture into the topic of Fair Trade within the chocolate industry has brought to light an increased awareness into practices and the injustices that prevail in this lucrative industry.
02/09/2013 11:51 EST

TrendSpottr: Playing with Viral Possibilities

One of the most powerful videos of 2012, "Gangnam Style," was released in July 2012. On December 21, 2012, according to Wikipedia "Gangnam Style" became the first online video to record a billion hits...
01/09/2013 03:44 EST
Alamy

What Is the Future of Advertising?

I was fortunate enough to work for Hunter Madsen, the Yahoo! guru who led the team that developed Behavioural Targeting for the company back in early-to-mid 2005. We were in awe as Hunter explained the mechanics of targeting users within the network, based on where they'd been, what content they consumed, what they searched for.
12/21/2012 06:03 EST
WikiMedia:

Antelope: Making Content its Own Kingdom

These days content is king. The consumer attention is moving away from blatant advertising and focusing more on content value. This article profiles Daniel Robinson, President and Founder of Antelope. When I spoke to Daniel, he was doing something that many marketers sought an answer for: The Real Value of Content.
12/12/2012 05:10 EST
Alamy

Timereaction: Rethinking Information

This is the second article in a series that profiles four companies, who have developed technologies that are not only responding to the data shift, but are paving the way for businesses to rethink how they manage and measure information. This is my interview with Allan Diamond, Co-Founder of Timereaction.
11/27/2012 05:32 EST

Preparing Business for Data Next: Tellagence Challenges Business to Focus on Relationships

Technology is changing and it's providing opportunities for businesses to adapt to the changing communications landscape. Further necessitated by real time discussions, the speed of this information, plus a global shift towards improving workforce efficiency, companies now need to look at ways to transform to ensure their survival. The first company profile in this series: Tellagence.
10/30/2012 02:47 EDT
AFP

How Online Forums Can Monetize and Grow

Some of the biggest retailers are beginning to realize that there are engaged communities that reside predominantly in forums and boards that provide amazing insight into product/service development, company sentiment. But brands still don't understand dynamics of online communities.
09/26/2012 05:17 EDT