You can say goodbye to your skinny jeans because JNCO is making a comeback!
That's right, the denim streetwear brand beloved by ravers and basically every teen in the '90s is making its way into the 21st century, and we're all over it. They even have a fancy new website!
According to WWD, the comeback will be headed by Andrew Jacovou, president and CEO of Guotai Litian, and will consist of a core collection, a fashion collection, and a heritage range (necessary).
The site also notes that the core collection will feature more traditional jean styles and the fashion collection will offer contemporary joggers with zip bottoms, while the heritage collection will stick true to JNCO's roots, offering jeans with 20- and 23-inch leg openings and high waists. In other words, you'll be able to relive all your awesome fashion moments from the best decade ever.
Jacovou explains that there's, "a new generation of consumers who will be introduced to the brand's fashion-forward sensibilities for the first time." Just think of all the young stars and models who will try to make these pants happen!
The brand has yet to set a release date for their official revival but all we can say is, Get ready. JNCOs are coming for you.
But for now, we're taking a moment to reminisce about all the reasons we loved JNCOs in the first place. Enjoy!
(But cool was obviously subjective.)
JNCOs or bust!
Yup, parents could rock them too!
Way better than dad jeans.
Nothing comes between us and our JNCOs.
And hide all of our teen angst-ridden insecurities.
Hooray for '90s florals!
The couple that wears JNCOs together, stays together.
Even though they made your legs look like an elephant's...
Including snacks. Lots of snacks.
Yes, we know iPads didn't exist in the age of JNCOs, but they do now. JNCOs were just ahead of their time! Obviously.
It's all about the details!
But we can spot fake JNCOs from a mile away. (Though, let's be honest, she'll be the first one to get a pair once they re-launch.)
Long live JNCO!
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