Jaime Morrison
Jaime Morrison is a Research and Data Analyst with yconic, parent company of the popular StudentAwards.com. She helps to manage Uthink, Canada’s largest teen and young adult market research community, and provides marketing solutions and insights to organizations and brands that are looking to building meaningful relationships with youth.

Jaime completed her graduate and undergraduate studies with the Arthur Kroeger College of Public Affairs at Carleton University in Ottawa. She specialized in strategic public opinion and policy analysis.

Since graduating in 2011 Jaime has been researching and reporting issues facing the Canadian Millennial generation/GenY. She is passionate about youth engagement, online community management and emerging trends in open-data issues.

Entries by Jaime Morrison

Forget the Flashy Office, Millennials Want Jobs With Security

(8) Comments | Posted March 21, 2014 | 12:30 PM


  • I don't stand out from the rest.

  • There is too much competition in my field.

  • I don't have enough experience.

  • I can't find entry-level jobs that will give me experience.

These are some of the...

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INFOGRAPHIC: Student Holiday Budget Survival Guide

(0) Comments | Posted December 19, 2013 | 6:53 AM

We love the holidays, can't wait to take time off to relax, spend time with family, hang around at home and we're dreaming of it all while we shop for gifts for our dear friends and family.

As students are working hard to wrap up exams and coursework shopping...

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Millennial Life is Not Like Retirement

(5) Comments | Posted November 19, 2013 | 8:41 AM

A couple weeks ago a friend shared this New York Times story and I can't get it out of my head. Inspired by his son, the author, Jim Sollisch, of the baby-boom generation, writes, "I Want to Be a Millennial When I Retire."

Sollisch, like many in...

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What Keeps Millennials Up at Night

(4) Comments | Posted November 19, 2012 | 12:40 PM

Within the next decade people in my generation are going to drive the work force, determine government policy and take on greater responsibility within the economy. By 2020 Millennials will make up more than 40 per cent of working-aged Canadians.

Today we're pursuing post-secondary education, starting our careers, paying...

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