Jaime Morrison
Jaime Morrison is a Research and Data Analyst with yconic, parent company of the popular StudentAwards.com. She helps to manage Uthink, Canada’s largest teen and young adult market research community, and provides marketing solutions and insights to organizations and brands that are looking to building meaningful relationships with youth.

Jaime completed her graduate and undergraduate studies with the Arthur Kroeger College of Public Affairs at Carleton University in Ottawa. She specialized in strategic public opinion and policy analysis.

Since graduating in 2011 Jaime has been researching and reporting issues facing the Canadian Millennial generation/GenY. She is passionate about youth engagement, online community management and emerging trends in open-data issues.

Entries by Jaime Morrison

Rephrasing the Questions Around Youth Unemployment

(5) Comments | Posted January 4, 2015 | 10:31 AM

As we learned in November, the effects of youth unemployment and unpaid internships are hitting a nerve among Canadian families. I expect we'll be hearing more about this topic over the course of the coming year.

The narrative around unpaid internships resonates closely with young people (15 to...

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The Future of Universities: Hands-On vs. Online

(0) Comments | Posted July 23, 2014 | 2:59 PM

Recent graduates are off to the races. That is, competing for under-supplied entry-level jobs in their field and contemplating their opportunities for further education.

Earlier this month The Economist ran a feature on the future of universities assessing Massive Open Online Courseware (MOOCs) as a likely alternative...

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How 'Likely Voter Models' Leave Out My Generation

(8) Comments | Posted June 18, 2014 | 8:25 AM

How do you make eligible voters disappear completely?

Last week's Ontario election saw top Canadian polling firms trying something different. In an effort to more closely predict the final election result, many made predictions using their 'likely voter model'.

To avoid making inaccurate conclusions about the election, these likely...

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For New Grads, Job Strategies Just Aren't Enough

(0) Comments | Posted May 29, 2014 | 1:16 PM


For most people in my generation, stress runs high.

Among high school students and university/college students, academic stressors are king. That said, the main stressors facing students and recent graduates are integrally connected.

According to a yconic survey, top worries affecting...

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Forget the Flashy Office, Millennials Want Jobs With Security

(8) Comments | Posted March 21, 2014 | 12:30 PM


  • I don't stand out from the rest.

  • There is too much competition in my field.

  • I don't have enough experience.

  • I can't find entry-level jobs that will give me experience.

These are some of the...

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INFOGRAPHIC: Student Holiday Budget Survival Guide

(0) Comments | Posted December 19, 2013 | 6:53 AM

We love the holidays, can't wait to take time off to relax, spend time with family, hang around at home and we're dreaming of it all while we shop for gifts for our dear friends and family.

As students are working hard to wrap up exams and coursework shopping...

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Millennial Life is Not Like Retirement

(5) Comments | Posted November 19, 2013 | 8:41 AM

A couple weeks ago a friend shared this New York Times story and I can't get it out of my head. Inspired by his son, the author, Jim Sollisch, of the baby-boom generation, writes, "I Want to Be a Millennial When I Retire."

Sollisch, like many in...

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What Keeps Millennials Up at Night

(4) Comments | Posted November 19, 2012 | 12:40 PM

Within the next decade people in my generation are going to drive the work force, determine government policy and take on greater responsibility within the economy. By 2020 Millennials will make up more than 40 per cent of working-aged Canadians.

Today we're pursuing post-secondary education, starting our careers, paying...

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