Jana Schilder
Jana Schilder is managing partner of First Principles Communication (http://www.FirstPR.ca), a mid sized Public Relations agency that specializes in media relations, employee communications, corporate social responsibility and marketing communications. Public Relations has four functions: to establish, promote, protect -- and sometimes salvage -- the reputation of an organization. The reputation of any organization is its most important asset.

Jana has been in PR for 30 years in senior roles at some of Canada’s business leaders: Canadian National Railway, Hydro One, Nortel, and Digital Equipment Corporation. The firm’s clients include professional services firms in Law and Finance, as well as green products and technologies.

Entries by Jana Schilder

How To Get Your Film To Go Viral

(0) Comments | Posted January 23, 2014 | 10:29 AM

Last week's two-minute video clip of the demonic baby in a runaway baby carriage that terrified even jaded New Yorkers has gone viral. No surprise there. This genre of promotion has a name: it's called prankvertising. Even CNN's Anderson Cooper said that it was the best thing he had ever...

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Smartphones? Pshhh. Get Ready For Smart Buildings

(1) Comments | Posted September 18, 2013 | 8:40 AM

Chew on these startling factoids:

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Wal-Mart's $50-Billion for the U.S. Economy Is the Least it Can Do

(2) Comments | Posted September 3, 2013 | 5:26 PM

Wal-Mart held its first manufacturing summit in Orlando, Fla., on Aug. 22 and 23 to kick-start and repatriate manufacturing jobs in the U.S. The summit boasted attendance from 500 manufacturers, General Electric CEO Jeffrey Immelt, eight governors, officials from three dozen states, U.S. Commerce Secretary Penny Pritzker,...

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Rail CEO, Ed Burkhardt, Deserves Praise for Taking Responsibility

(0) Comments | Posted July 12, 2013 | 5:25 PM

When we turn on the TV and see a business executive or a politician being interviewed, we've come to expect them to be misinformed and poorly briefed, hiding behind big words, spouting Key Messages that make no sense. We have come to expect CEOs who hide behind lawyers. When we...

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Chris Hadfield Could Teach PR Companies a Thing or Two

(3) Comments | Posted May 15, 2013 | 8:12 AM

Now that Commander Chris Hadfield has landed safely back on Earth, in Kazakhstan actually, his extraordinary five-month mission at the International Space Station (ISS) has been the most exciting out-of-this-world event since Neil Armstrong first landed on the Moon, on July 20, 1969 in Apollo 11.


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Why Canadians Are Finally Sticking it to the Man

(34) Comments | Posted May 8, 2013 | 5:33 PM

In the past few weeks, we have seen green shoots rising out of the ashes of relentless pursuit of corporate profits, quarter-over-quarter.

Canadians are not sitting back any more and taking bad corporate behaviour. We may have arrived at a tipping point where increasingly Canadians who have been shoved,...

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What Big Business Could Learn From Downton Abbey

(6) Comments | Posted March 21, 2013 | 5:35 PM

Downton Abbey is a global phenomenon. It is the most successful series in the 30-plus-year history of Masterpiece Theatre airing on the PBS network.

Amid the characters, the glittering costumes, the intrigue, the romance, the gorgeous camera work of the director of photography, and the diabolically clever zingers Julian...

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