Jane Shapiro
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Lac-Megantic Was a PR Lesson in What Not to Do

(2) Comments | Posted July 18, 2013 | 5:33 PM

There is a consensus among PR commentators that the rail company at the centre of the Lac-Megantic tragedy violated basic crisis communications principles. Among them, executives from the Montreal Maine & Atlantic Railway (MMA) failed to: arrive on the scene quickly; empathize with those affected; and, acknowledge responsibility for their...

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