Joanna Track
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Joanna is the co-founder of Good Eggs & Co, a consultancy dedicated to helping brands hatch new ideas to build their businesses. She is best known for her prior entrepreneurial pursuits, Sweetspot.ca and eLUXE, two of Canada’s most well known online destinations for women. Speaking of online destinations, in September 2016 Joanna launched another digital property. The Bullet is Canada’s newest destination for national and international news. It’s a quick daily shot delivered to your inbox, recapping the world’s headlines with a dose of lighthearted humour.

Entries by Joanna Track

A Marketer's Perspective On How Traditional Media Can Save Itself

(0) Comments | Posted May 18, 2017 | 3:59 PM

The death of traditional media has been greatly exaggerated, but it wouldn't be a stretch to say it's on life support.

Before you think I'm writing this out of anger or resentment, I promise you, I'm not. In fact, more than anything, I'm sad. Not for myself (companies come and...

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Love For The Haters

(0) Comments | Posted May 8, 2017 | 4:21 PM

Have you been hated on lately? If you're successful, whether in the corporate or entrepreneurial worlds (and throw in female for good measure), you've certainly come across your fair share of haters--I know I have.

According to the urban dictionary, a "hater" is defined as "a person that simply cannot...

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I Don't Believe In Startup Unicorns

(0) Comments | Posted May 2, 2017 | 11:28 AM

Unicorns might be all the rage on Instagram and at Starbucks, but I think they're totally overrated when it comes to business.

For us digital entrepreneurs, a unicorn is what we call a start-up with a valuation of more than a billion dollars. (Yes, I said billion -- with a...

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When The News Is About The News, We All Lose

(0) Comments | Posted March 15, 2017 | 12:04 PM

There are a lot of things to be said about Donald Trump, but the one thing I think we can all agree on is that he knows how to make a lot of noise. Since becoming commander and chief, Trump has caused multiple media commotions as a result of his...

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How To Be A Serial Entrepreneur

(0) Comments | Posted February 22, 2017 | 5:32 AM

More than a decade ago, I made the life-changing (aka turned upside down) transition from the corporate world to the realm of self-employment. Being able to set my own schedule, control my income, follow my passion and be my own boss has been equal parts rewarding and terrifying, and it's...

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4 Canadian Values That Have Guided My Success

(1) Comments | Posted December 14, 2016 | 4:55 PM

What a time to be Canadian, eh? Our rowdy neighbours to the south are not only putting on a spectacle, but they're also giving us one more reason to be feeling proud and patriotic.

All this crazy American fanfare has truly made me more grateful than ever to be Canadian--but...

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