Jon Packer
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Since founding Idea Workshop more than a decade ago, Jon has helped some of Canada’s most prominent architects, developers, interior designers and design-led brands enhance their image and reputation through comprehensive, award-winning public outreach campaigns.

Driven by the core belief that creativity in design improves our lives and our world, Jon and the Idea Workshop team create and implement communications and marketing initiatives for clients across North America and Europe.

Jon works closely with the real estate and design community and is regular guest speaker at conferences, as well as a frequent judge in design and marketing industry competitions.

Jon, a graduate of the Ravensbourne School of Design and Communications in London, England, is also a long time member of the Board of Directors at Toronto’s Gardiner Museum.

Follow Jon on LinkedIn.

Entries by Jon Packer

Selfies Are Entertaining But They're Not Journalism

(0) Comments | Posted August 21, 2014 | 9:17 AM

Much has been written about the demise of legacy media -- how no one reads newspapers any more, or watchers TV or listens to the radio. We are, it is said, a mobile tap away from all the personalized news feeds we could ever want.

Add to this the...

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Technology Could Enable the Four-Day Work Week

(0) Comments | Posted July 15, 2014 | 5:46 PM

Well not exactly. But Larry Page, co-founder of Google, does tell us that working a 40-hour week is an out-moded employment model. He believes that through smart design and technology we could work a four-day week or less. Now, with over $32 billion in the bank it is...

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Want to Live Longer? Move to a City

(0) Comments | Posted April 30, 2014 | 12:44 PM

As warmer spring weather finally arrives, many of us long for the great outdoors with walks, bike rides and the Holy Grail -- cottage getaways. The notion is that if we could only spend more time out of the city, we'd be both happier and healthier. The reality though is...

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This One Simple Change Can Reduce Urban Crime

(0) Comments | Posted March 14, 2014 | 5:49 PM

This week Toronto revealed its latest ranking of priority neighbourhoods -- those areas in the city that reach a threshold for investment based on health, economics, political participation and education. The initiative was launched eight years ago in response to the city's Summer of the Gun...

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Why We Need to Bring 'Art' Back to the Olympics

(1) Comments | Posted February 19, 2014 | 11:34 AM

Fifty billion dollars is a lot of money. That's the estimated cost to stage the Sochi 2014 Winter Olympics. As Canada approaches the top of the medal table, we can feel rightly proud of our athletes and be in awe of those from competing countries. But with the exception of...

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6 Things That Would Make Toronto Better, Ford or No Ford

(1) Comments | Posted January 3, 2014 | 4:31 PM

Rob Ford smoked crack. So what? He lied about it. Big deal. He also drank excessively, cavorted with alleged gang members, publicly embarrassed his wife and near trampled over a fellow councilor. Yeah, yeah, yeah, tell me something I don't know. Oh, and he plans to run for a second...

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Amazon's Micro-Drones Are a Good Thing

(6) Comments | Posted December 3, 2013 | 10:53 AM

Have you ever bought an item and needed it in 30 minutes? Aside from pizza and gas, no, me neither. The newly announced Amazon PrimeAir drone concept is essentially a mini-flying airplane that will deliver small purchases to your door in about half an hour. It may be...

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There's More to Toronto Than Rob Ford

(0) Comments | Posted November 7, 2013 | 6:41 AM

For a city that seemingly has so much going for it, things certainly seem not to be running smoothly right now in Toronto. We have an embattled mayor who has admitted smoking crack cocaine and being drunk while on the job. A skyline described by street artist

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Apple Dips into the Fashion World

(0) Comments | Posted October 16, 2013 | 4:55 PM

There was a time when technology was perceived as the domain of the pocket protected nerd, working late nights in a darkened room while scoffing subway sandwiches. Oh, how times have changed. Glitzy smartphone announcements are now the online version of a Paris fashion show, and tech companies...

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What BlackBerry Could Learn From the VW Camper

(1) Comments | Posted September 30, 2013 | 5:41 PM

Smartphone maker BlackBerry is on the ropes and we all know it. Amid the financial turmoil of this once Canadian icon, there was news that the humble VW Camper, itself an iconic brand, is set to be retired at the end of this year.

The introduction of the...

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7 Design Innovations that are Transforming Your Bike Commute

(0) Comments | Posted June 26, 2013 | 8:14 AM

With the recent launch of Citibike, the world's largest bicycle share program in New York City, cycling as a viable option for city commuting is literally gaining traction. A means of transport around long before the automobile, the bicycle has been in and out of vogue since its 19th century...

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Unplug and Listen to the Sounds of Your City

(0) Comments | Posted May 8, 2013 | 5:34 PM

I owe an apology to my next door neighbour. He chose a recent picture-perfect spring Sunday afternoon to power wash his back yard patio. For two hours I listened to the dull generator whir drifting over the fence as I plotted to end the misery. Where is a power outage...

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How Walkable Is Your City?

(10) Comments | Posted February 20, 2013 | 10:42 AM

Two recent reports rate Vancouver as Canada's most walkable city among a ranking of the world's top ten that also included Florence, Paris and Dubrovnik, Croatia. All great cities, but what is the definition of walkable and how does it contribute to the city experience?

In Vancouver's case, Walk...

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These Brands Offer the Best Retail Experience

(1) Comments | Posted January 17, 2013 | 11:03 AM

Among the deluge of gift cards and credit card bills, January is a time to reflect on the holiday season past and accumulated gifts received.

Early reports suggest retailers in Canada and the U.S. eked out modest gains this season. Observers blame looming fiscal cliffs, European debt crises and...

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What Does the Future of Toronto's Skyline Look Like?

(0) Comments | Posted December 6, 2012 | 4:34 PM

Led Zeppelin played its first North American gig there in 1969, and Neil Young rocked the house, too.

Toronto concert venue The Masonic Temple is up for sale and likely not long for this world. There is an understandable outcry. This cannot be true! We are destroying...

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Why Brad Pitt's New Furniture Design Actually Matters

(1) Comments | Posted November 12, 2012 | 11:00 PM

It's easy to be cynical when celebrities sell their name to plug products. You can almost smell the mountain of cash Brad Pitt is earning for promoting a certain numbered perfume. He's also in the news for lending his name to a line of high-design furniture, but this...

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