Jon Packer
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Since founding Idea Workshop more than a decade ago, Jon has helped some of Canada’s most prominent architects, developers, interior designers and design-led brands enhance their image and reputation through comprehensive, award-winning public outreach campaigns.

Driven by the core belief that creativity in design improves our lives and our world, Jon and the Idea Workshop team create and implement communications and marketing initiatives for clients across North America and Europe.

Jon works closely with the real estate and design community and is regular guest speaker at conferences, as well as a frequent judge in design and marketing industry competitions.

Jon, a graduate of the Ravensbourne School of Design and Communications in London, England, is also a long time member of the Board of Directors at Toronto’s Gardiner Museum.

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Blog Entries by Jon Packer

Unplug and Listen to the Sounds of Your City

(0) Comments | Posted May 8, 2013 | 5:34 PM

I owe an apology to my next door neighbour. He chose a recent picture-perfect spring Sunday afternoon to power wash his back yard patio. For two hours I listened to the dull generator whir drifting over the fence as I plotted to end the misery. Where is a power outage...

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How Walkable Is Your City?

(10) Comments | Posted February 20, 2013 | 10:42 AM

Two recent reports rate Vancouver as Canada's most walkable city among a ranking of the world's top ten that also included Florence, Paris and Dubrovnik, Croatia. All great cities, but what is the definition of walkable and how does it contribute to the city experience?

In Vancouver's case, Walk...

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These Brands Offer the Best Retail Experience

(1) Comments | Posted January 17, 2013 | 11:03 AM

Among the deluge of gift cards and credit card bills, January is a time to reflect on the holiday season past and accumulated gifts received.

Early reports suggest retailers in Canada and the U.S. eked out modest gains this season. Observers blame looming fiscal cliffs, European debt crises and...

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What Does the Future of Toronto's Skyline Look Like?

(0) Comments | Posted December 6, 2012 | 4:34 PM

Led Zeppelin played its first North American gig there in 1969, and Neil Young rocked the house, too.

Toronto concert venue The Masonic Temple is up for sale and likely not long for this world. There is an understandable outcry. This cannot be true! We are destroying...

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Why Brad Pitt's New Furniture Design Actually Matters

(1) Comments | Posted November 12, 2012 | 11:00 PM

It's easy to be cynical when celebrities sell their name to plug products. You can almost smell the mountain of cash Brad Pitt is earning for promoting a certain numbered perfume. He's also in the news for lending his name to a line of high-design furniture, but this...

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