Jon Worley is Director of Customer Interaction at The Logic Group and is responsible for leading the Customer Loyalty Management consulting practice. Jon has over 20 years experience managing complex technology and business change projects, and has provided consultancy to over 25 customer loyalty programmes in the UK and Europe. Jon’s experience has been gained in multiple sectors including retail, financial services, and hospitality & leisure. His previous roles include senior project management positions both in the UK and the US. This broad business experience coupled with in-depth knowledge of customer loyalty solutions and strategy enables Jon to ensure that our client’s projects are successful in engaging their customers and achieving the desired business outcome.