As spring sets in and the sunny summer is just around the corner, communities and non-profits alike are heading into fundraising season. But sometimes it's difficult to get the word out on the cause you're passionate about due to lack of time or limited access to the best tools.
What we've learned at Facebook is that with more than 18 million active users across the country, Canadian charities have the potential to use the social network to engage and inspire people to tap into their connections, helping to raise awareness and donations.
A recent report by Artez Interactive found Facebook had the greatest impact on fundraising when participants raised donations through families and friends. Why? Because people care about the causes that their friends care about.
In fact, in an average peer-to-peer or "crowd sourced" campaign, 15 to 18 per cent of donations are referred from Facebook. In scenarios where a fundraising campaign allows registrants to use a social login, those who connect their accounts to Facebook will raise on average 40 per cent more than those who do not, plus earn 30 per cent more donations!
Here are a few tips for Canadian fundraisers looking to run successful campaigns on Facebook:
Facebook has plenty of resources such as Non-Profits Resource Centre and the Best Practice Guide for Causes & Nonprofits for more tips and inspiration. I hope these tips help you get one step closer to your fundraising goals!
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