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Joshua Ostroff

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In Defence Of 1 Per Cent Strollers

Posted: 01/04/2013 6:07 pm

We finally decommissioned our son's stroller a couple of months ago. It had sat largely unused in our back room -- blocking our dish cabinet and generally being in the way -- ever since Emile, who recently turned three, grew old enough to walk decent distances... and old enough to decide he was a big boy and that strollers were, like, totally for little babies.

Yet for those first 20-some months of his life, it was our most-used possession. It was also one of our most expensive and most controversial.

Strollers, ironically, come with a lot of baggage. These days, they can cost upwards of $1,000 and are seen as symbols of status and sources of derision. They even comprise their own battle division in the Mommy Wars. My wife may have loved our stroller, but she felt a lot of hating from other moms, online and off. As the New York Post described the stereotype in a strollers vs. slings piece: "stroller moms are corporation zombies with pimped-out rides that cost more than their first car."

Now, I must make a disclaimer: our Bugaboo Cameleon, with its gratuitous-yet-gorgeous, limited-edition Paul Frank fabric, was a generous gift from my mother-in-law. Being thrifty by nature, I may not have bought this particular stroller -- and definitely not new -- and surely wouldn't have shelled out extra for the primary-coloured print of monkeys, puppies, and pirate skulls. But damn, I'm sure glad we had it -- and, considering the countless hours we spent pushing Emile around and rocking him to sleep in it, I like that it was nice to look at, too.

But mostly I like how useful this marvel of modern engineering was, how it broke down into a small, easily packed item and transformed from a baby bassinet into a toddler chair while also being compatible with our car seat. I was able to take it into restaurants and fold it up out of the way. It navigated snow, sand, and forest trails, could be forward- or rear-facing, store plenty of groceries, and was lightweight, too -- a plus for my wife when she was out with Emile on her own. These so-called SUV strollers get a lot of grief for their size, but ours was a relatively compact 60 cm wide and 82 cm long.

Babies sleep a lot, so a stroller that doubles as a bassinet meant our baby was in it a lot, whether parked at the foot of our bed overnight, behind the couch in the evening, or in the kitchen while making dinner. It was so much more than a transportation device -- it was E's headquarters. Even after he moved to a crib at night, he still napped in it until last spring.

Sure, these strollers are totally overpriced and most fancy features add nothing but corporate profit -- the Bugaboo Donkey, released in Canada last year, costs between $1,200-$1600. No wonder many believe they represent the worst excesses of modern, materialistic parenting. The Globe and Mail's recent "Conspicuous Parenting" feature leads with an anecdote about a Thornhill man and his beloved $900 Origami stroller, which charges his Smartphone, measures his speed and distance, and even has headlights. "It's kind of an ego-booster," he said, embarrassingly out loud. The New York Times wrote a similarly themed feature on stolen strollers last year in which the author, and former owner of a $400 stroller, described it as an item "that epitomized privilege, and all that is loathsome about urban bourgeois parenting to begin with."

But let's put this into perspective. A thousand dollars for a stroller is a lot of money, but serious cyclists can also spend up to the same amount on their bikes. I'm not saying this Origami stroller and its ego-boosted owner aren't ridiculous, but its price point is an issue because it's a kid's stroller, not some expensive adult item like an iPad or a car. Is everyone who's not using an Android tablet or driving a used Tercel loathsomely bourgeouis, too?

Strollers have also become a flashpoint between parents and non-parents. Brooklyn hipsters are angry about sharing patio space, while recently in Toronto, a transit rider took to social media to sound off on a driver who refused to lower the bus for her and her stroller. According to mom Jodi Christie, the driver said she should "really get a smaller stroller that you can manage to lift onto the bus so that I don't have to mess around with this stupid bulls*** at 6:30 in the morning."

There was even a recent police stand-off in Halifax following a confrontation between a bus driver and several moms who refused fold up their strollers.

As per the Globe's example, the typical response is "maybe they should go out and buy a less expensive, smaller stroller." I get that. I bike (a $200 beater, if you were wondering) and feel the same way about actual SUVs hogging the streets. But unlike a downtown SUV, we used all the figurative horsepower our stroller had.

When people think of strollers, they tend to think of the tiny, fold-up umbrella variety, and that may be why these big ones are so hated. But those cheap strollers aren't suitable for babies and can be a nightmare to navigate. We did buy one for times when we wanted something smaller, but barely wound up using it because it was such a piece of crap.

We live downtown and we walk, a lot, and for those first couple of years our kid couldn't. When my wife was on mat leave, the stroller became her lifeline to get him around the city (and served the same purpose for me on weekends). This was especially true in the winter. If you drive everywhere, or usually use a sling, or live somewhere without snow, then an inexpensive stroller is fine. But that is not our life.

There's a curiously intense judgement surrounding these strollers, which are indeed unnecessary if you're primarily using it as a status symbol. But if you're using it as multi-functional device for hours and hours every single day, including sleep, naps and transport, it's a worthwhile investment.

Look: the billion-dollar parent-industrial complex is a terrible thing that scaremongers parents into overspending on their kids. In hindsight, we would have bought much fewer (and cheaper) items for those first two years. But this stroller more than came through in the use department.

Of course, stroller parents need to share sidewalks, be mindful on transit, and generally be more conscious of their surroundings, but so does everyone else. And, as for the high cost, well, just buy it used. I know of at least one that's up for grabs...

A version of this blog was originally published by The Grid.
 

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01:02 PM on 01/08/2013
I use my Ergo for grocery/Target/Costco/Home Depot shopping and my Uggababy G-Luxe for strolls/museum/clothes shopping. We also have a Lille Baby so he can face out when I'm doing errands and he doesn't let me put him down, as well as a Chicco Car Seat KeyFit Caddy for when he was a newborn (he's 7 months now). I love them all and I can say that what is the most priceless seat in the house to him - on my hips in my arms.

He's already full on crawling and pulling himself up to stand and transferring to different furniture - maybe because I don't restrain him in a certain type of seat nor do I think that I'm a certain type of mom other than whatever is most convenient to us.
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Douglas Davis
01:27 AM on 01/08/2013
Haters gonna hate. Just ignore them and enjoy the stroller. I know we love ours.
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06:44 PM on 01/06/2013
I have to say our stroller was higher-end(ish, not bugaboo expensive however) and it was the best, and one of the only new purchases we made for my son. His cloth diapers were used, his crib and mattress and sling and everything else were used but we bought the stroller new (they were hard to find used then!).

My son is nearly 5 and when I do a 10k walk/run he still fits in it and reads or plays games or music requests for when he's too tired to keep up. Friends who had a travel system stroller couldn't walk with us in the snow, or their wheels locked regularly and this thing practically pushed itself and turned on a dime like a thing of magic. I can sell it now and still recover easily 2/3 of what it cost, meaning it wasn't really much more expensive than a typical "travel system" stroller would have cost. It was for years my grocery getter when we lived in town (6k walk each way) and nap encourager, and a great way of getting around and getting fresh air when we both needed it. My son was going through forest trails by the age of 2 weeks, checking out garter snakes with mummy. Worth every penny in our books.
08:45 AM on 01/06/2013
Canada has no real problems if strollers are what people concern themselves with. Buy what you want, the baby has it figured out.
01:55 AM on 01/06/2013
Yes, your Bugaboo was a marvel of engineering. So was my cheap Graco. Forward-facing, backward-facing, lie-down, bassinett, toddler, multiple heights, one-hand collapse, car-seat compatible.

I absolutely would have spent $1000.00 on it if the alternative was nothing. But if I can get a marvel of engineering for $250.00, why wouldn't I?

There may be a real case for the $1000.00 Bugaboo, but you are not very convincing when you list all of the normal features of strollers as game changers.
10:10 PM on 01/05/2013
Your $1000 stroller would have funded 100 Oxfam family food vouchers for hungry and desperate moms and kids in disaster struck areas.
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AcunningDisguise
magnus gigas caput
06:09 PM on 01/05/2013
A Cadillac stroller kept 15 people waiting in the rain while it boarded a bus then took the room of 4 people leaving some at the bus stop that couldn't get on. The damn things should be banned from buses and transit.
02:03 AM on 01/06/2013
Yes we should take this draconian because some other people are occasionally inconvenienced.

The of the childre -oh wait.
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D J B
10:30 AM on 01/07/2013
Agreed. There are smaller strollers that can be taken on buses that don't completely block everyone. Of course, in Montreal there is a place for these strollers, where the seats can lift up and strollers can be placed away from the aisle, with clear signage. Still, nobody moves from the seats when they see a stroller or if they do, they parents just sit down and place the stroller in the middle of the aisle anyways.
02:58 PM on 01/05/2013
With three kids, I've gone through several types of strollers. By an far, my favourites were the MacLaren's, which are known for being tiny. They are basically high end umbrella strollers, but they've lasted 7 years worth of boys, I doubt any Walmart version could have done that. I do see the opposite side of the coin though. There are a lot of parents out there with their very expensive strollers who think they are just entitled to take up the extra space, vs sharing it, and that sense of entitlement usually transfers onto their kids at some point. I don't think it's so much expensive vs cheap, big vs small, it's all in who is driving it.
02:24 PM on 01/05/2013
I think those sleek high end strollers are designed by men FOR men. You should have seen my husband drool over one of those Stokke strollers, he thought they were so cool. Of course, every attachment you would need for those high end strollers cost even more. Wanna rainshield (a must in Vancouver)? ka-ching! Car seat? Ka-ching! A cozy insert for cold weather - ka ching! Attachment to hold a bottle? Ka ching! It never ended. In the end, my son outgrew his first stroller in less than a year, we bought a BOB Revolution stroller, and a lighter, foldable travel stroller to put in the car. In the end the BOB was easier to navigate (even on a bus), far more useful than any of them. And about 60% cheaper than a Bugaboo.
02:12 PM on 01/05/2013
A good stroller is necesary for active living when you have a baby. What makes a good stroller isn't the price tag. It needs to allow the baby to lie down. It needs beefy tires for offroading and snowy sidewalks and a braking system to make sure the little doesn't roll away if you stop or fall. Our first stroller we got used for $200, the next two strollers we got for free. They were worn and ugly, but useful. They also got given away to other parents we know.

I know it is out of fashion to "have kids before you can afford them". But I have never been all that fashionable to begin with. So the kids wear thrift shop clothes and hand me downs and we spend the extra monies on healthy food and activities. My kids are healthy and happy, that's all that matters.

When I see other parents pushing their kids in thousand dollar strollers, you know what I think? Nothing. What do I care where they spend their money? Do I care what they think about my family's stroller? Of course not. Don't judge others and you won't worry about being judged.
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MJinCanada
Safe from zombies until my 2nd cup of coffee
10:35 AM on 01/07/2013
Absolutely.

I would have been thrilled if our baby carriage stroller would have converted to car seat and back, instead of filling the trunk or or having to switch to an umbrella stroller that gave a napping child no support. But that was in the early days of child car seats.

As for the price tag and gadgets -- I think a lot of first time parents and grandparents just get over-excited. Ever notice how there are twice as many photos of the first baby as there are of the subsequent ones all together? ;-)
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Warren Yuill
Jesus Built My Hot-Rod
12:06 PM on 01/05/2013
Some women will by a expensive stroller and run the living s**t out of the thing.
Some women will do the same with a cheap stroller.
Some will never use either enough to justify the expense.
All I know is, during these periods of a womans life, they are completely insane.
Hormones and stuff !!
And now I'm going to slowly back my way out of this forum.
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MJinCanada
Safe from zombies until my 2nd cup of coffee
10:39 AM on 01/07/2013
Actually, Warren, it's not always the moms.

Sometimes it's the dads who are over the top.

And even more often -- it's the grandparents, especially if the first grandkid has been a long time coming. My in-laws wanted to buy us all kinds of fancy stuff -- first grandchild for them. My parents presented some very practical inexpensive stuff -- 12th grandchild.
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cdncommentator
10:40 AM on 01/05/2013
These strollers are a status symbol, and are no better than much, much cheaper versions that do the same thing: sit up, lie down, and fold up.

The fact of them expresses our increasingly materialistic and vapid existence.

When we had a baby, our friends with 3 kids gave us the best advice: don't buy anything. Get a car seat, a wheel set that you can attach the car seat to, and a basket for sleeping. And for the next 6 months, that's pretty much all we needed.
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Medusa Sant
Jedi on the streets. Sith in the sheets.
04:01 AM on 01/06/2013
I'm dreading having to have a shower... Err, a BABY Shower, that is. I know it sounds silly, like I should just tell everyone "NO". But my family will just freak out when word gets out about the demon in my belly, everyone will insist on "The Shower" and if I protest, they will just do the "surprise! thing." I don't WANT a pile of stuff I likely won't use and won't need. I don't want to wear a paper plate on my head thats covered in all the bows from the gifts. I can't even move without being sick and I'm told this HG may very well last the ENTIRE 9 months. The pictures will be horrible.
Hey, you think they'd let a pregnant woman take a trip up to the ISS for a few months? Its a long shot, but I think orbiting in space might, just might be too far for them to travel. *hmmmmmm*
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cdncommentator
11:33 AM on 01/06/2013
Make it a charity shower.

Just put a few necessities on the list:  diapers, diaper genie, crib, snap and go, car seat, receiving blankets, onesies, sheets, clothing, stuffed animals, exersaucer, jumping thing, books.   Other than this, get other people to make a donation to a worthy related charity.

Then you might actually enjoy yourself.  Don't get caught up in the baby-industrial complex.
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MJinCanada
Safe from zombies until my 2nd cup of coffee
10:42 AM on 01/07/2013
Perhaps you could persuade them to wait until you aren't feeling like death warmed over and the placid mommy hormones have kicked in, around 7th month or so.
09:45 AM on 01/05/2013
When ours were young we bought a cheap stroller. So far, it does not seem to have had any lasting effect on the mental or social well being of either the children or parents. (As difficult as that may be to believe)

Designer fabrics? Seriously? LMAO!
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Medusa Sant
Jedi on the streets. Sith in the sheets.
03:55 AM on 01/06/2013
"SO FAR, it does not SEEM to have had any lasting effect on the mental or social well being of either the children or parents."
_____________________-
Just you wait, the effects of stroller envy manifest later in life and are devastating. Paul Bernardo? Cheap stroller. Osama Bin Laden? Cheap stroller. Celine Dion? Cheap stroller. Cher? Bought a cheap stroller.
If I were you, I'd run (not walk) to the nearest "Pramporium" and finance the most expensive contraption they have before its too late. *Trailing off* Tooooo laaaaaaaate.
07:28 PM on 01/06/2013
Hmmm....medusa may have a point. Perhaps an iPhone 5 for each child will reverse the effects?

The parents are doomed either way.......
09:15 AM on 01/05/2013
If you have actually looked at strollers with a budget in mind you will find that the ones that can take a car seat attachment get bigger as they get cheaper, not smaller. And of course, uglier. Unless you know a little something about strollers, it might not be so easy to spot the high end models, probably this is signaled by something else about the couple. The ones that are particularly bulky on buses etc. are probably the cheap whales.
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08:43 AM on 01/05/2013
And this is why the talk of saving the environment from global warming is plain nonsense. These same people with the $1000 strollers are probably the same who love David Suzuki and his crusade against oil.

That stroller represents a lot of unneccessary oil. All the plastic parts are made of oil, the metal needed oil to be smeltered, the factories ran on oil, the fabric is probably an oil synthetic, the wheels are prbably an oil product and on top of this is a lot of oil to bring them to market.

Now lets add in the extra oil burned while buses "lower" and the extra waiting time idling while this is done.

Seems ridiculous but all this is true and it is willfull blindness that these hyprocrits who are likely anti-oil. It is also why we will continue to pollute the air with carbon, because people are only concerned about their survival and having children which they want to have more stuff than the next child.
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logicanada
Blogger, radio co-host, writer, editor, voice-over
12:16 PM on 01/05/2013
What you are typing on is produced in a foreign country by exploited workers and is also made of oil.
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05:54 PM on 01/05/2013
Except I use no Apple products because of their job outsourcing and worker exploitation. I am typing on a Taiwan companies laptop now - Asus - which has unions and labour laws. It is a basic model, and is shared between three people. Quite adequately. And it needed oil to produce it - my point was not the strollers are produced from oil, but a lot there is a lot of excessive oil in it because humans try to out compete each other. And it is sheer hypocracy to own one of these strollers and claim to be concerned about global warming. 
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06:04 PM on 01/05/2013
Actually no, I do not buy Apple products because they outsoure jobs and have terrible exploitation of workers. I am typing on a Taiwanese Asus, a small model that is shared with three people. Taiwan has unions and labour laws.
02:05 AM on 01/06/2013
Why do you think an expensive stroller requires more oil to produce than a cheap stroller?
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06:42 AM on 01/09/2013
Besides having more and larger parts?