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Little Girls Wearing Bras

Posted: 08/20/11 11:36 AM ET

Three things. One: I had photos taken of myself at 11 wearing a corset and I liked it.

Two: When I was 12, I read Lolita.

Three: I have a problem with the Jours Après Lunes (days after moons) collection campaign that shows prepubescent girls in lingerie, with big hair and makeup, sitting in poses that suggest, oh let's just say it -- a recent sexual encounter or a possibility of one.

The company has defended itself saying that they are a family brand and that there are no vulgar connotations, the children are professional models, "not Lolitas who have stolen women's clothing."

Additionally, it was said that the panties are opaque and there are no bras in the collection (presumably, the featured striped bikini top or a satin-and-black-thing-that-is-not-a-bra are socks). Other defenders of the company have blamed the outrage on North American prudishness. Which is also what seemed to be at fault recently when people got upset over Thylane Lena-Rose Blondeau, a 10-year-old who posed for the French Vogue looking like a child version of Brigitte Bardot in most of the photos.

I don't have a daughter, but I used to be a little girl and I remember how confusing sexuality was, for example, my lack of understanding between the power of clothing as signifier (of sex) and the people (men) who responded. Because clothing is not just clothing -- we, animals who dress -- use it to tell the world certain things about ourselves. A guy in a colourful Etro shirt is a peacock with his tail in full spread. A grown woman in a Catholic school girl outfit is suggesting perversity (through the uniform's connotation combined with the woman's age). A 12-year-old girl with big teased-up hair in a clothing ad, wearing a satin not-a-bra and panties is suggesting that she's playing a woman, someone ready to have sex.

Jours Après Lunes defended itself by saying that the clothing is not "stolen women's clothing" and further on that it was designed, specifically to suggest the idea of dress up. What a brilliant idea -- the girls don't have to raid their mother's closets because now they have their own suppliers of almost same kind of clothing but in the right sizes. Except that when little girls dress up to be like mom or a lady on TV they do it precisely because it's part of a play and after the playing is done they get to put away mom's lacy bra stuffed with Kleenex and put on their own dresses. If they end up wearing women's clothes every day what exactly are they saying?

When you make the grown-up-like clothing available and acceptable, the kids will wear it -- especially if moms (who else?) buy it. Why not? Mommy has a frilly tank top that shows off her chest, so why shouldn't her daughter have one, especially one produced by a pretty French company named days after moons (or should it be "the morning after"?). And the little girl will put on a string bikini not understanding at all what the string is meant to suggest, not understanding that it's a signifier. When I wear a string bikini I am more than aware that it signals the possibility of the string being pulled, the idea that I can just loosen my clothes like that. If I had a daughter I would not like anyone to think that when looking at her.

But as I said, I don't have a daughter but I have pictures of myself as a kid wearing a grown-up corset. My friend A. stole it from her grandmother's closet; it was a beautiful thing supported by metal stays and heavy silk exquisitely stitched together. It was meant for a much smaller grown-up person, but, as we discovered, it fit an 11-year-old. Our idea of sex was that you kissed a man who should probably look a little bit like Michael Jackson, whom we both adored.

We knew about intercourse and we understood that the corset was sexy but how the two were related was a mystery. We took photos of each other wearing the corset, even striking a couple of what we thought were sexy poses. We got the photos developed later and I haven't looked at them for many years, slightly worried that I committed a minor crime, had definitely done something troubling. I also knew that I meant something but I didn't know what I meant. This was not in North America, the land of prudishness, but it still seemed like a bad idea.

And then I read Vladimir Nabokov's Lolita when I was Lolita's age, not understanding any of it but I heard that it was about a relationship between a grown man and a very young girl and that there was sex in the book. Plus the book was kind of a scandal. I read the words and sentences and I saw page numbers. I understood what they were but the meaning escaped me. So I read the annotations explaining the symbolism, imagery and allegory. Still clueless. I thought I even found the sex parts but I wasn't sure. All I knew was that there was something huge eluding me, some kind of a thrilling, dangerous thing that I couldn't see because despite my eagerness to grow up I was too young, too stupid, too dependent on grown ups to explain things to me and, hopefully, lead me in the right direction.

 

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Three things. One: I had photos taken of myself at 11 wearing a corset and I liked it. Two: When I was 12, I read Lolita. Three: I have a problem with the Jours Après Lunes (days after moons) co...
Three things. One: I had photos taken of myself at 11 wearing a corset and I liked it. Two: When I was 12, I read Lolita. Three: I have a problem with the Jours Après Lunes (days after moons) co...
 
 
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05:20 AM on 09/21/2011
The responses here make me wonder how many actually bothered to look at the photos before judging this company. Most people consider me overly modest, and i saw nothing sexually suggestive here, in the clothing or the poses. I saw pretty briefs with matching cami tops in girly colours. The two-piece swimsuit does not look like a bra, although i don't see what would be wrong if it were one since most girls start wearing them by age 11. I just cannot fathom how anyone could look at these little girls and think there is anything provocative about them. I will agree with the author that i could do without the teased hair and excessive makeup, but it's nothing you wouldn't see at a kiddie pageant. Which i don't like either, but that's another topic.
11:14 PM on 08/22/2011
I agree. Sexuality is a beautiful, natural part of who we are, and as children grow up, they begin to understand their sexuality in new and different ways. Trying to force adult sexuality on children is confusing to them. Young girls may ask for this lingerie because it's available and it looks like something that their mom/caregiver owns. Or maybe it just looks like something they've seen women wearing and they think it'll make them feel grown up. It's the job of the adults in the child's life to help them learn to approach their sexuality in a positive, age appropriate way. That may mean saying no to all kinds of nonsense that our commercial culture says is okay. So, come on, parents and caregivers, use your common sense on these issues. This kind of lingerie belongs in an adult's closet, not in a child's.
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06:00 PM on 08/22/2011
Remember that the fashion world tries very hard to sell women the idea that the "perfect" female form is either a pubescent male (or male completely, given the rash of male runway models being used to sell womens clothing) or pre-pubescent female. No hips, no chest, no body hair, etc. Using very young girls is just an extension of the "perfect" image.
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darquelourd
You Get What You Play For
03:01 PM on 08/22/2011
I am going with modified Roman Centurion's helmet ... am I in the ballpark?
02:32 PM on 08/22/2011
UNDERWEAR is what people wear under their clothes to protect their privates from harsh fabrics and to keep clean

LINGERIE is worn by women in the bedroom to entice men for sexual intercourse

WHY WOULD A KID EVER NEED LINGERIE?!? THIS IS SICK!

If being bothered by little girls being dressed up and shown in a sexy way before they can even understand it makes me prude, then im proud to be prude.
Prude > pedophile
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grilledturbot
If youve got a business.you didn’t build that
02:01 PM on 08/22/2011
Parents can handle this. Smart parents will not buy that clothing line for their young girls. Crisis averted.
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lakabux
Imagine...
02:34 PM on 08/22/2011
And for the parents that do buy this stuff???
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grilledturbot
If youve got a business.you didn’t build that
07:09 AM on 08/23/2011
what do you want to do to them? If you have children, have you been perfect in raising them? You do nothing except lead by example and make good decisions regarding your own children.
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drkazmd65
Mom Taught me - Question Everything - Thanks Mom!
01:44 PM on 08/22/2011
I am not a parent. I may never at this stage never become a parent. But I love my nieces and nephews and generally like kids.

Why is it that kids just don't get to be kids any more?
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Bailey Reynolds
Gulf War vet, Recovering Republican
12:13 PM on 08/22/2011
That company is disgusting and should be run out of business. ICK.
11:09 AM on 08/22/2011
"A 12-year-old girl with big teased-up hair in a clothing ad, wearing a satin not-a-bra and panties is suggesting that she's playing a woman, someone ready to have sex."

Wow....ah.....I went on line to review the photos you spoke of. I really didn't see anything suggestive of sex. I did see some girls that looked as though they were playing dress up.

I'm not sure what the solution or proper response is. I am sure that Jowita's (the author's and others) response speaks as much about her and her perceptions as her response does about the images.
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Chad Wheeler
02:19 PM on 08/22/2011
Her response of disgust does speak about her, and for me, it's saying something positive.
05:52 AM on 09/21/2011
Have to agree, i saw nothing remotely sexual here. If the writer had been male, i would have suspected some serious issues. For anyone to see little girls as sexually suggestive simply because they are in underwear or have a mature look seems sex-obsessed at the very least.
09:57 AM on 08/22/2011
As someone who scratches her head when I think of some the decisions or rather non-decisions my parents made while I was growning up. The one thing I am always greatful for is that at every age until I became an adult and could buy my own clothes was that I was always dressed appropriately at every age. I remember being 11 or 12 and wanted the more sophisticated silk navy blue dress that was in the junior's department, I remember my mom having a painful and confused look on her face which I did not understand. That I now know is why in the *ell is this dress being sold in the junior's department? To appease me we took that dress and the white Gunne Sax into the dressing room, the navy blue did not fit because I could not fill it out and so the Gunne Sax dress won. I was a sad little girl that day, but over the course of next year while I could still wear it, I started to love that dress and to this day it is my favorite dress, a beautiful white cotton and lace dress perfect for the pre-teen that I was. So I say thanks to my mom who is no longer here, I truly appreciate the fact that you always made sure I was dressed correctly for my age no matter how much I complained.
09:18 AM on 08/22/2011
This ranks up there with "Beauty Pageants" for 5-yr-olds, and fashion ads featuring pimped-out little girls, for the ickiness factor. Why do moms turn their own children into sex objects like this?
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homer winslow
Truth in Beauty, Beauty in Truth
04:09 PM on 08/22/2011
in hope of $$$$$$$$$$$$$$$$$
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Hugatreetoday
Do or do not, there is no try.
07:57 AM on 08/23/2011
I sincerely believe it's less about cash than it is attention for the MOTHERS.
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Lisa Shields
Poet & Advocate For Special Needs Children
07:59 AM on 08/22/2011
Since Brooke Shields (no relation!) was cast for Pretty Baby, the line between childhood and what was nubile was changed forever. I am not detracting from Lolita...but the book was made into several film versions, none that really went mainstream. Pretty Baby was viewed by people who never would have bothered with Lolita, in print or on film. Ms Shields also graced Times Square in her Calvins...and I think part of the problem became that we stopped KNOWING what we were looking at.

Any model is "playing dress up" if you will...but presenting a ten year old in a fashion magazine? The point please? It's not as if the 20 year olds are aspiring to look 10. I see this as a symptom of a deeper ill, Beauty obsessed, youth worshiping, style over substance thinking leads you to the impossible standard. Little girls set the mark at over the hill by 12. And that is truly twisted.

From a different POV...My daughter is a Gamer. It is only recently that the games gave her:

1. The ability to play a female character (And Lara Croft doesn't count!)
and 2. The ability to DRESS that character as other than a 13 year old boy's wet dream. This is the "new dress up"...and it will interesting to see where that goes....
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Hugatreetoday
Do or do not, there is no try.
07:52 AM on 08/22/2011
There's a big difference in playing "dress up" when you're a little girl, putting on mommy's clothes/shoes/makeup in the family home for the sheer fun and frivolity of it, and in adorning prepubescent girls in skin tight lingerie or what have you, in a PRINT AD. BIG difference. IMPO there is little difference between the latter and many of these toddler "beauty pageants" where the children as young as 2 or 3 are dressed in (for lack of a better word) "vamp" type outfits and told to go shake their thangs on stage while vapid mommy waits in anticipation of the Grand Supreme Crowning. The bottom line is these are CHILDREN and in the print ads that are not age appropriate and in these ridiculous pageants (that are really for the parents who have some unfulfilled need for validation...dare I say Munchausen by Proxy-like), are indeed child EXPLOITATION in some form or another and of varying degrees. They are NOT the same as sweet snapshots taken by parents after their daughter snuck into mommy's closet and vanity table. Again, just my personal opinion.
09:00 AM on 08/22/2011
And mine. Well said, Hugatree.
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Chad Wheeler
02:21 PM on 08/22/2011
Great post.
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Hugatreetoday
Do or do not, there is no try.
07:57 AM on 08/23/2011
Thanks folks.
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multidoc
Re-animating the dead since 1922
07:51 AM on 08/22/2011
What a great article! It points up that kids can know about sex and still not really know anything about it. They can even be doing it and not really know what it is, like a child driving the car.
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Robert Frank
My last name is FRANK so thats what I am..
07:25 AM on 08/22/2011
if the human race as a whole got over the notion that sexuality and sex is disgusting and bad and that violence is acceptable and even cool then the world would be a a far happier, less stressed, more peaceful place...what is wrong with a world that sees people getting blown up or murdered on t.v as ok but the display of a breast or GASP...someones sexual organs as something to be reviled ?
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Hugatreetoday
Do or do not, there is no try.
08:45 AM on 08/22/2011
I think you missed the point. This is about young girls being portrayed in seductive displays in order to sell children's "lingerie" and the powerful message that sends. Is it really necessary to offer up more provocation to child predators via print ads such as these? I think not.
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Robert Frank
My last name is FRANK so thats what I am..
08:56 AM on 08/22/2011
I didn't miss the point I was just making one of my own
06:33 AM on 09/21/2011
Except the girls are not portrayed in any seductive displays, they are just little girls sitting there in perfectly natural poses wearing perfectly normal underclothing and looking perfectly innocent even if one or two of them have a more mature look than average. The only ones who will see this as provocative are the pedos, but they will find provocation in a kool-aid ad.
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JayMonaco
09:45 AM on 08/22/2011
I think society is in general agreement that sex is pretty bad when one is talking about a pre-pubescent girl. This is, in fact, the very definition of pedophilia.
12:04 PM on 08/22/2011
well, it's the definition if you change "pre-pubescent girl" to "pre-pubescent child."