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Julia Bluhm

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One School Girl's Protest of Seventeen Magazine -- Now 75,000 Strong

Posted: 05/30/2012 12:23 pm

After school, I swung the car door open, and plopped myself in the passenger seat of my mom's car, trying to stuff my 50-pound backpack down by my feet.

"Get ready, Julia," my mom said. "Your life is about to get pretty crazy."

That's when I learned that I would be leaving for New York City the next morning to be interviewed about a change.org petition I had written only a week or two earlier. I'm a member of the SPARKTeam, a group of 20 girl activists from all over the U.S. and Canada. We are part of the fabulous girl-powered movement called SPARK, and with their help I was able to create a petition asking Seventeen Magazine to include some photos that aren't photoshopped. SPARK and our 60+ sister organizations shared the petition all over the Internet, and many of my friends and I shared it all over Facebook. Soon it had reached over 25,000 signatures. That was enough to spark some media interest.

So, my mom and I hopped on a plane the next morning. A plane that would take me from my small town in Maine all the way to New York City, to represent the tens of thousands of girls, mothers, fathers and supporters who signed my petition.

We all know how Photoshopping can make models look unbelievably "perfect" and how it can cause girls to develop an unrealistic idea of beauty. By showing girls how different non-Photoshopped images look, we can teach girls to recognize the airbrushed, touched-up, "perfect-ified" images when they come across them.

Instead of looking at computer-edited pictures of girls, and wishing we looked like them, we should roll our eyes and say "well, you're fake, and I'm not. I don't need a computer to be beautiful. I'm already beautiful." We even made a video with kids at my school during lunch to show how we felt about this issue. My friend Izzy Labbe (another amazing SPARK activist) helped launch the video. She told me that she loves Seventeen, but "it's really ironic to see pages telling you to love your body right next to advertisements that are sending subliminal messages about changing your body."

Once in New York City, I gathered with a number of other SPARKTeam activists, like Emma, from New York City, and even Crystal who took a train up from Baltimore at 4 a.m., and we did a mock photo-shoot outside of Seventeen's headquarters. We wanted to show Seventeen that we're real girls, and we don't need Photoshop to be beautiful.

The photo-shoot was really great. It was pouring down rain, my toes were kind of numb (not the best day to wear sandals), and my hair was frizzing out like crazy. But I didn't care. We were standing out there in the rain, talking and laughing, and not caring about what anybody thought of us. We were being real girls, and we were enjoying it.

Soon reporters were gathered around us, shoving microphones in our faces. They asked me the same things over and over, and I said the same things over and over. That sort of thing sucks the energy right out of you. Or at least that's what it did to me. This trip to New York City was one of the most exciting three days of my life, but talking to so many reporters was kind of overwhelming. Eventually my lips and tongue started tasting like rubber. I was kind of sick of my own voice. I was really not used to that sort of thing.

The next crazy amazing thing that happened was that we were invited inside to meet Seventeen's Editor-in-Chief, Ann Shoket and a woman who works in PR at the magazine. The editor is on the Healthy Media Commission Committee, and she's very concerned about the well-being of her readers. I was really excited to meet her, and hoped to have a really positive conversation. That's just what happened.

My mom, Dana Edell, the director of SPARK, and I went to Ann Shoket's office. It was the most attractive office I had ever seen. There were glass walls, pink chairs, a coffee table with a tray piled with mini peanut-butter-and-jelly cupcakes, and Seventeen Magazine covers all over the place.

We sat around the table, snacked on cupcakes, and chatted for a while. I told her what I liked about Seventeen, but also what I'd like to see change. She talked a lot about how her models were "authentic," girls with great personalities, and natural beauty. She pointed out certain pictures, saying they used Photoshop to change lighting, remove wrinkles in clothing, and stray hairs, but she said nothing about touching up the girls' bodies, skin, blemishes, or faces.

After a nice discussion, she gave me a tour of the Seventeen offices. She showed me the room where they keep all of the clothes (it was, like a whole clothing store in there), the makeup room (a whole wall with makeup and hair products...not exaggerating!) and the computers where the magazine was put together.

I guess I was pretty disappointed that Seventeen didn't commit to anything right away, but I'm really happy that they were willing to give me an hour of their time to talk. I'm also really happy that I got my picture taken with Ann Shoket, and gave her my email. They'll get in touch with us, and we'll see what happens. It would be really great to work with Seventeen in the future on this issue.

So, Seventeen, here's what I'd like to say:

Girls love your magazine. I am one of those girls. We'd love it even more if you were the ones to take charge and use less Photoshop on your models. I want to be able to look at a magazine and say "Whoa...she kind of reminds me of me." I want to be able to read your magazine without feeling bad about myself because I'm not eating the healthy foods that are supposed to make me have "a flat tummy," or because I don't have a bikini that makes my butt "pop," or some kind of other trick to supposedly fix or cover up my "imperfections."

I know, a lot of girls like to read about those things, but why do you think that is? It's because the media tells them that they have to have flat abs and a butt that pops to be beautiful. It's because magazines that girls love (like Seventeen) feature girls that are perfectly perfect, and we think we have to look like them.

Many other magazines do the same things, and often at more disturbing levels. You also see perfectly perfect, mannequin-looking girls in ads in all magazines alike. Sometimes it's really confusing to remember what's an ad, and what's a part of the actual magazine. This is also true for Seventeen.

So, Seventeen, I hope you understand what I'm saying -- and what over 75,000 other people are saying, too. Photoshop hurts girls. We want to see pictures that look like us, in a magazine that's supposed to be for us. You have already done so much to make the lives of teenage girls more fun. Why not go a step further?

 
FOLLOW WOMEN
After school, I swung the car door open, and plopped myself in the passenger seat of my mom's car, trying to stuff my 50-pound backpack down by my feet. "Get ready, Julia," my mom said. "Your life i...
After school, I swung the car door open, and plopped myself in the passenger seat of my mom's car, trying to stuff my 50-pound backpack down by my feet. "Get ready, Julia," my mom said. "Your life i...
 
 
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10:48 AM on 07/08/2012
Hey here's a novel with an average girl heroine. Check out scruffy19's Bloodlines on wattpad! I know you'll enjoy it.
03:38 PM on 06/07/2012
If you aren't comfortable with the photoshopping, then don't read the magazine. Asking the magazine to "use less photoshop" isn't a realistic request; how do you measure how much or how little photoshop is used? The magazines will end up doing whatever they please regardless, so either accept it or don't read them.
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jpostiga
No quiero la paz sin la igualdad y la justicia.
09:39 AM on 06/03/2012
You see that!?! You don't have to reduce yourself to a collection of body parts to get noticed and to make a valuable contribution to society. As a female, you can use that thing called your brain! These girls give hope to a declining culture that sees more and more misguided girls (they aren't real women) having less and less class. I applaud these mature and sensible young ladies for calling out the nonsense! Full marks! (Brit saying, meaning job well done)
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papagroove
08:12 AM on 06/01/2012
The entire premise of Seventeen magazine is damaging to women. "look at us, we are sexual objects and this magazine explanis how to be one by purchasing over priced makeup and fasion products"
11:00 AM on 06/01/2012
"...and we must be overly thin to meet up to the standards of the fashion industry and women's magazines..."

Goes hand-in-hand with the "Beauty Pageants" some moms put their 5-yr-old girls into. Yuck...
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Lulo
Lord Snarkist I of Aragon
07:11 AM on 06/01/2012
The great irony of this is that there is ONE company which consistantly has models who NEVER, wear make up (or very little), NEVER photoshop the models (not even to remove skin blemishes or "fix" small things like underwear marks or tan lines) and who often hire models who do not fit the "standards" set by the fashion magazines: American Apparel.

But then, there is the other problem....
06:59 AM on 06/01/2012
If someone created a magazine with real girls, not just in terms of looks but also a reflection of the economic and ethnic spectrum, we would subscribe. My household subscribes to 12 magazines. We will never allow something in the door that makes our daughters feel inadequate or deprived. Most teen and women's magazines are designed to do just that. Seventeen is built on the demands of advertisers, manufacturing desire among insecure teens and affirming the worst inclinations of that demographic. It is carefully designed to create a consumer consciousness that is at once self-centered and insecure, the characteristics that they feel are necessary to drive purchasing. You could create a magazine that was smart and sassy and knock them out of the water. Please do! Your generation does not need to try to fix the mistakes of the past generations...control alt delete. Many of us have been opting out of this garbage for decades, but I'm part of a small generation that can not drive change in the way that boomers and millennials can.
isisreptiles
Pro-choice, pro marriage equality
04:44 AM on 06/01/2012
Good for her. I have never supported or purchased fashion magazines because of their unrealistic portrayal of beauty. This was the case in the 60s when I was a teen, and it's only gotten worse since then. The fashion magazines have never made a dime off of me.
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Dan Stewart
09:03 PM on 05/31/2012
By the way Julia, you are very beautiful, and naturally so.
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Dan Stewart
09:01 PM on 05/31/2012
Maybe Julia will end up editor-in-chief of Seventeen, and rewrite the Photoshop rules herself.
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Dan Stewart
09:00 PM on 05/31/2012
Wow Julia, you're going somewhere.
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tweeksmom
Pppfffftttttttt.....
08:34 PM on 05/31/2012
Magazines.

Total wastes of money....
07:03 PM on 05/31/2012
Hear, hear!
06:37 PM on 05/31/2012
I hate to see an intelligent young girl and very good writer fall into the same line our excuse-laden culture has been parroting for the last couple of years. The world is FULL of things and people that won't make you feel good about yourself. This is the parent's responsibility first; the individual's after that, and we all need to realize this.
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f0rTyLeGz
Everything is falling.
04:02 AM on 06/01/2012
Some of us have become very risk adverse. If she thinks that models should look like she looks, then maybe she should start a magazine of her own.
04:16 AM on 06/01/2012
Wow. That's a pretty ignorant comment to make. I guess we should all just shut our mouths and accept whatever corporate America or anyone else does or tries to shove down our throats. We are talking about a 17's primary target audience of underage girls, right? I wish I could live in your world where every parent is perfect and every has tremendous self-esteem and corporations do not have to accept any responsibility for the garbage they release into the world.
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jpostiga
No quiero la paz sin la igualdad y la justicia.
08:46 AM on 06/03/2012
F/F!
This user has chosen to opt out of the Badges program
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shortguy54
Short, balding, brilliant... (well, maybe not so)
04:26 PM on 05/31/2012
So they invited you to NY, misused you for a disingenuous and manipulative photo-op, and wowed you with all their clothes and cosmetics? Forget Seventeen, stick with calculus instead!
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Dan Stewart
09:00 PM on 05/31/2012
Wise advise.
04:18 PM on 05/31/2012
"authentic" girls... what a copout on Seventeen's part. Keep up the TRUE authenticity and great work, Julia!