Julianne Bisnaire
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Julianne Bisnaire, a 14-year-old Toronto-area native, won the coveted role of Chief Play Officer (CPO) for Toys“R”Us Canada during the summer of 2011 after entering the Search for the Next Chief Play Officer competition in July of that year. Julianne’s submission highlighted her long-time love of toys and desire to provide Canadians with an expert knowledge on the toy and gaming industry.

Julianne comes from a large, diverse family that embraces Canadian life. She is always the first to try and share new toys and experiences with her friends and family. As the newly appointed Chief Play Officer for Toys“R”Us, Julianne is thrilled to help parents across Canada make their kid’s world a playful place by exploring new toys and ways to have fun!

As a “toy aficionado,” the Chief Play Officer’s job is to test the latest toy trends and help adults wade through the toy jungle when it comes to knowing what’s hot for little ones. Considered to be “the best job in the world” by adults and children alike, Julianne can expect a full year of play and new experiences to come as the new CPO. Social media blogging, television appearances across the country, walking in Toronto’s Santa Claus Parade and attending other events are among the expected duties and experiences that await her.

Blog Entries by Julianne Bisnaire

Want Tips on Holiday Shopping? Listen to a Kid

(0) Comments | Posted December 19, 2012 | 8:12 AM

Being 14 years old, I have seen how stressed out my parents get when they shop for the holidays. I know they want to find the perfect gifts. And I imagine that my parents aren't the only ones.

Every year, during this time, my parents ask, "Julianne, what do...

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My Favourite Toys for 2012

(3) Comments | Posted November 28, 2012 | 8:47 AM

Being named Toys"R"Us' Chief Play Officer was the coolest thing that has ever happened to me! It is one of the best jobs for sure - my younger sister thinks so too. I mean, having toys sent to my house and getting to play with them is any kid's dream...

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