Karen Geier
GET UPDATES FROM Karen Geier
 
Karen Geier is the Co-Founder of Shyndyg.com. Previously she was a digital marketing executive, most recently with Ogilvy. Karen previously headed up Social Media strategy for Canadian start up Kobo, and has consulted for start ups, and fortune 500 companies.

Blog Entries by Karen Geier

The Most Important Concept for Entrepreneurs

(0) Comments | Posted May 16, 2013 | 12:04 PM

2013-05-16-IMG_0045.jpg

During the course of this series, there have been many buzzwords coined and repeated. These all have a time and a place, and can be useful to help you figure out key concepts of entrepreneurship, but there is one thing which stands above...

Read Post

The Great American Pitchfest: Q &A with founder, Signe Olynyk

(0) Comments | Posted April 23, 2013 | 9:36 AM

2013-04-22-screenshot_930.jpg


Most industries have been completely transformed by the internet. Where at one point, you needed to "know a guy" to get the best plumber or brakes specialist, there are now sites like Homestars and Gigpark. If you needed to reach out...

Read Post

Your Start-Up Business: Behind the Scenes of Dragon's Den

(0) Comments | Posted April 2, 2013 | 5:00 PM

2013-04-02-closeupMakePerfumeNotWarpic.jpg

This week, I spoke with an entrepreneur who has achieved the Canadian Dream. In 2010, Barb Stegemann walked onto a soundstage on the 10th floor of the CBC building in Toronto to pitch her business: a perfume company which sourced its ingredients from...

Read Post

You Can Bootstrap Your Start-Up: Tips from EventMobi

(0) Comments | Posted March 26, 2013 | 3:14 PM

2013-03-25-eventmobiinuse.png

My company, Shyndyg, is a bootstrapped start-up, and we've always noticed when we tell people we're bootstrapped, the reaction is almost one of pity. It's not always an option for every company, but there are distinct advantages to being a bootstrapped start-up: freedom, the ability...

Read Post

Your Start-Up Business: Mixing Up the Business Model

(0) Comments | Posted March 13, 2013 | 8:27 AM

2013-03-12-ARGONAUTWITHOUTLOGO.jpg


I first saw Robbie Whiting in 2012 at South by Southwest, where he gave a daring presentation on the death of the advertising agency model. At the time, he was Director of Creative Technology at Duncan/Channon, an agency which has applied a unique...

Read Post

Gary Vaynerchuk on What Investors Get Wrong

(0) Comments | Posted March 5, 2013 | 3:25 PM

In January, we looked at different ways to fund a start up. We talked to people on all sides of this subject, from investors, to governmental agencies, to founders who funded in unique ways.

For those who are interested in Angel investment or a VC round, there is a lot...

Read Post

Your Start-Up Business: Life After the Onion

(0) Comments | Posted February 13, 2013 | 8:52 AM

Some people just HAVE to create. These people create art, entertainment, provocative writing, or businesses.

This week, I spoke to Baratunde Thurston, who has managed to do all of that and more. Many know Baratunde from his role as Director of Digital for The Onion, where he...

Read Post

Your Start-Up Business: Accelerating Your Success

(0) Comments | Posted January 30, 2013 | 4:46 PM

All January, I've been talking with experts about various ways to fund your company as you grow. Angels and Venture Capital aren't the only ways you can fund and grow your company, though.

Recently, I spoke with Roger Chabra of RHO Ventures and Extreme Startups about...

Read Post

Your Start-Up Business: A Dragon's Tips on the Big Pitch

(0) Comments | Posted January 22, 2013 | 11:26 AM

Continuing our series on funding, I sat down with Bruce Croxon from Dragon's Den and Round 13 Capital to talk about his perspective on the state of funding.

Bruce was an entrepreneur in his own right: in the late 1980s he and a partner built Lavalife,...

Read Post

Your Start-Up Business: How to Find an Angel Investor

(0) Comments | Posted January 10, 2013 | 7:14 AM

It's a new year and a new chance to work towards your dreams. If your dream as an entrepreneur is to get funding from Angels, venture capitalists, or by other means, we're going to discuss how you can get closer to your dream this month.

This week, I spoke with...

Read Post

Your Start-Up Business: Go With What You Know

(0) Comments | Posted December 14, 2012 | 4:57 PM

2012-12-14-smartbride.jpg


This week I spoke to Andrea Lown of SmartBride about her entrepreneurial journey. Regardless of how many television shows you watch, or magazines you read on the subject of weddings, you are never fully prepared for a wedding's impact on...

Read Post

Your Start-Up Business: Making Mistakes Faster

(0) Comments | Posted December 3, 2012 | 4:03 PM

2012-12-03-Huff8bits.jpg


This week I spoke with a group of seemingly unlikely entrepreneurs who have struck it big in the world of plush monsters. Adam Dunn and Rhya Tamasauskas of Monster Factory spoke to me recently about making a profitable company out of fabric,...

Read Post

Your Start-Up Business: Scaling the Mountain

(0) Comments | Posted November 22, 2012 | 4:44 PM

2012-11-21-screenshot_827.jpg


This week, I spoke with Tara Hunt of Buyosphere about her experiences nurturing her company to life.

Tara has been a fixture in the start-up world and it only seemed natural that at some point, she would go...

Read Post

Your Start-Up Business: Rolling Up Your Sleeves

(0) Comments | Posted November 16, 2012 | 4:39 PM

2012-11-15-startup.jpg


This week, I talked to serial entrepreneur, Angel investor, and founder of CareGuide, John Philip Green.

CareGuide is an online "matchmaking" service for people in need of care professionals, and need tailored, vetted recommendations.

Our modern world is one where we can...

Read Post

Your Start-Up Business: Doing Better Together

(1) Comments | Posted November 1, 2012 | 5:26 PM

2012-11-01-ProjectPage.png


We've all heard the apocryphal tales of companies who put their pet projects on crowd-funding websites and made millions. A group out of Vancouver asked the question: "How can we leverage this zeal and social funding for good?" In July,

Read Post

Your Start-Up Business: Kelly Cutrone on Ignoring Bullshit

(1) Comments | Posted October 19, 2012 | 7:57 AM

2012-10-19-cutrone.jpg

Some people are truly a force of nature, and just as a gentle breeze can eventually become a category five hurricane, all legends began from smaller origins.

This week, Kelly Cutrone, five-time entrepreneur, judge of America's Next Top Model, owner...

Read Post

Your Start-Up Business: Waiting For the Phone to Ring

(0) Comments | Posted October 12, 2012 | 5:40 PM

When you're in the earliest days of your start-up, you are completely head down, focused on your product and you don't have much time for reaching out, and you're certainly not relying upon others to help you.

And then you hit your first time where you need to solicit advice,...

Read Post

Your Start-Up Business: Make A Product You Love To Use

(0) Comments | Posted October 2, 2012 | 8:08 AM

Talking to Phil Libin about his third (and most famous) company, Evernote, on the surface seems like a lesson in how not to make something. "We're not social." "It's really hard to pitch the idea of Evernote in a pithy way." "We make things which we want first."...

Read Post

Your Start-Up Business: It Starts With a Tweet

(0) Comments | Posted September 14, 2012 | 10:24 AM

This week, I talked with Heather Payne, Co-Founder of Ladies Learning Code, a Toronto-based organization with the goal to empower women to learn how to program, and understand tech better.

It all started when Heather Payne, fresh off learning how to build her first personal...

Read Post

Your Start-Up Business: The Art and Science of Cold Calling

(0) Comments | Posted September 10, 2012 | 12:00 PM

When you start any new business, there are always peaks and valleys. You start out with one million ideas, and then as you execute on them, it gives way to two things: 1) the realization that you can't do everything in the time allotted, and 2) sometimes it's not clear...

Read Post