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Why Y? A Generation Comes Of Age

Posted: 11/19/2012 3:29 pm

Years ago, Gen Xers watched with interest as Baby Boomers struggled with the rise of technology while the popular culture morphed, languages changed, sensibilities shifted. Some Boomers scrambled to figure out Internet browsers, decipher acronyms and emoticons while others were just trying to answer the oft-repeated question: "What's with kids these days?"

That same question, "what's with kids?" can be repeated as Boomers head toward retirement and Gen Xers entrench, firmly rooted in careers, family and positions of influence. Millennials, who were shaped by technology and grew up in a more progressive society, are reaching a critical point -- true, there are "kids" among them, but the Millennials are not on the margins. They're not kids any more.

:-)

The now mundane emoticon -- the digital offspring of that Smiley face that was itself born in the 1960s -- recently celebrated its 30th birthday, a sign that the digital era is no longer the new thing. Technology and the generation it shaped have come a long way.

Millennials, too, are coming of age, the oldest within the cohort born after 1981 have reached their 30th birthday. A staggering five million of them are adults. Media coverage typically mentions the cohort in terms of its emerging political clout, their impact on the work place or how marketers see them. Millennials gets the side-show treatment as most day-to-day coverage is aimed at Gen Xers and Baby Boomers.

We're setting out to change that.

Today, we launch our series Asking Y, a long-term commitment from HuffPost Canada and AOL Canada to report on Generation Y, Millennials, Echo Boomers or simply, those 30 and younger.

Our survey highlights. Post continues below the slideshow...

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  • Think you know your generation?

    The Huffington Post Canada and Abacus Data surveyed 1,004 Canadian millennials from across the country on a variety of issues. Here's what we found:

  • Biggest challenges?

    We asked 1,004 Canadian millennials to rank the biggest challenges facing their generation.

  • What's the biggest challenge facing your generation?

    2% rank the decriminalization of marijuana as No. 1 or 2.

  • What's the biggest challenge facing your generation?

    5% of millennials rank internet regulation and online privacy as one of their top two issues.

  • What's the biggest challenge facing your generation?

    7% rank bullying as the first or second biggest challenge.

  • What's the biggest challenge facing your generation?

    8% of millennials rank retirement security No. 1 or 2.

  • What's the biggest challenge facing your generation?

    11% of millennials say access to quality health care is one of the generation's top two challenges

  • What's the biggest challenge facing your generation?

    20% of millennials rank pollution and environmental protection as No. 1 or 2 of the biggest challenges faced by this generation.

  • What's the biggest challenge facing your generation?

    20% say affordable housing is in the top two.

  • What's the biggest challenge facing your generation?

    24% of millennials peg the cost of education as their first or second choice for the generation's biggest challenge.

  • What's the biggest challenge facing your generation?

    27% say the cost of food, gas and consumer goods are in the top two.

  • What's the biggest challenge facing your generation?

    32% of millennials chose "student debt and personal debt" as the first or second biggest challenge.

  • What defines a good citizen?

    We asked 1,004 millennials between the ages of 18-30 what it takes to be a good Canadian citizen.

  • What defines a good citizen?

    15% of millennials say it takes being active in political parties...

  • What defines a good citizen?

    28% of millennials say donating money to charity makes a good citizen..

  • What defines a good citizen?

    35% of millennials say that being active in social organizations is important to citizenship..

  • What defines a good citizen?

    63% of millennials say being informed about current events is important..

  • What defines a good citizen?

    64% of millennials say being able to fluently speak one official language is important..

  • What defines a good citizen?

    74% of millennials say a good citizen is someone who always votes in elections.

  • What defines a good citizen?

    81% of millennials say good citizens honestly pay their taxes.

  • What's the biggest challenge facing your generation?

    43% of millennials rank the availability of quality jobs as their first or second choice.

  • Health Challenges

    We asked 1,004 Canadian millennials what were their generation's biggest health challenges

  • Biggest health challenge facing your generation?

    3% say pollution

  • Biggest health challenge facing your generation?

    4% say sexually transmitted infections

  • Biggest health challenge facing your generation?

    7% say disease

  • Biggest health challenge facing your generation?

    11% say poor nutrition

  • Biggest health challenge facing your generation?

    16% say obesity

  • Biggest health challenge facing your generation?

    17% say addiction

  • Biggest health challenge facing your generation?

    19% say mental health

  • Biggest health challenge facing your generation?

    26% say lack of physical activity

  • Relationship status

    Some views from 1,004 Canadian millennials on marriage and family..

  • Relationship status

    18% of millennials are in a common law relationship

  • Relationship status

    66% of millennials are single

  • Relationship status

    15% of millennials are married

  • Do you ever want to get married?

    63% of unmarried millennials say <strong>yes</strong> 13% say <strong>no</strong> 24% say they are <strong>unsure</strong>

  • Do you ever want to get married?

    65% of <strong>unmarried women</strong> say <strong>yes</strong> 13% say <strong>no</strong> 22% say they are <strong>unsure</strong>

  • Do you ever want to get married?

    61% of <strong>unmarried men</strong> say <strong>yes</strong> 13% say <strong>no</strong> 26% say they are <strong>unsure</strong>

  • Is marriage an outdated institution?

    33% agree 67% disagree

  • Do you have children?

    12% of millennials surveyed have children 88% do not

  • Do you want to have children at some point?

    64% of millennials say yes 12% say no 24% are unsure

  • More On Millennials

    Huffington Post Canada's series on millennials, Asking Y. <a href="http://www.huffingtonpost.ca/news/generation-y" target=blank>Visit it here</a>.

With our first pieces in Asking Y, we've taken a rare look at the generation. Last month, we commissioned Abacus Data to survey 1,004 Canadian millennials to provide one of the first national snapshots of those aged 18-30. The findings make clear the challenges the generation face, but also reveal a picture that is at times unexpected.

This week you'll find:

In the coming weeks, we will be writing on the millennial view of home ownership, food choices, language and politics. In the following months, we are tackling many more topics. And we're excited to spark some debate and discussion.

Join the conversation below or tweet us @HuffPostCanada with the #AskingY tag. We may feature your comments in an upcoming post. You can also check out our Tumblr, or our dedicated page for more from the Asking Y series.

 

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