Kerry Harris
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After leaving her role as President of the Canadian business unit of global PR agency Weber Shandwick in 2010, Kerry has in her words “become virtually unemployable” and she likes it that way!

After spending the majority of her over two decades long marketing communications career either building her own international communications management firm or working with major agencies and brands, she decided it was time to get back to the basics and pursue her dream of a “slash career”.

As a brand strategy consultant, she works with owner/entrepreneurs, government, large private sector clients and a number of start-ups just to keep it real. She has recently finished her first book and has started on her second.

She speaks frequently on brand strategy, reputation management and demographics in the digital age. She’s itching to have someone ask her to speak about the being off-brand and the absurdity of most television advertising these days – she’s got a great show and tell reel on that one!

Blog Entries by Kerry Harris

Rebrand -- Oui Oui Quebec

(3) Comments | Posted March 1, 2013 | 3:59 PM

So how cool would this assignment be -- rebrand Quebec and tell the world that La Belle Province is open for business?

I've had this type of assignment before only, it was with the Government of The Bahamas and The Bahamas Financial Services Board and they were rebranding after a...

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Rebrand -- Tyler Brule Graces Toronto With His Presence

(1) Comments | Posted November 16, 2012 | 11:29 AM

Repeat after me boys and girls...

When building a legacy brand that resonates with the consumer the first rule of thumb is...wait for it...

YOU ARE NOT THE HERO OF YOUR OWN BRAND STORY. NEVER, I REPEAT, EVER!


And so, it is with some amazement that I note...

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Rebrand -- What's a Lovemark, Anyway?

(0) Comments | Posted October 23, 2012 | 7:07 AM

What is a "lovemark" you ask?

Well, I like to say that it's all about the emotional cement. Brands that are emotionally cemented to their customers reach their hearts as well as their minds and they deliver beyond expectations of great functional performance.

They capture "heartshare as well as...

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Rebrand: There's No Hope For Chief Terrance Nelson

(4) Comments | Posted October 12, 2012 | 11:30 AM

There are only two ways of dealing with the "white man": "Either you pick up a gun or you stand between him and his money," said former First Nations Chief Terrance Nelson.

WOW -- really Terry Nelson?

Are you really that much of a train wreck?

Now,...

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Reboot Yourself: Success is More Than Having a Business Card

(0) Comments | Posted October 12, 2012 | 12:00 AM

Ah, the road to a slash career is a bumpy one. But, the hardest thing for me to deal with was the lack of a business card. That's right -- no embossed card to whip out and convey with pride to whomever I was talking with -- a little reminder...

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Rebrand: Kevin O'Leary's One Note is Getting Old

(10) Comments | Posted October 3, 2012 | 12:17 PM

As clients go, I'm not gonna lie to you, I am sure that Kevin O'Leary would be one of the worst... but every gal likes a challenge so here goes my imaginary pitch to the one-note wonder.

An open letter to Mr. O'Leary ...

Dear Kevin,

Building a personal...

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Rebrand: Bev Oda's Rep Needs Some TLC

(1) Comments | Posted September 13, 2012 | 4:40 PM

Bev Oda's back in the news.

Every once in a while, we brand consultants get ourselves what we call a "trainwreck" -- a bona fide, dyed in the wool, gong show of a client. And we roll up our sleeves and get to work. In my career, I...

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REBOOT: Dealing with the Quiet After Leaving Your Job

(1) Comments | Posted August 20, 2012 | 12:26 PM

Here I sit looking out my dining room window and wondering, WTF?

How could I have walked away from a honking big salary for the second time in not better than a year?

I MUST BE CRAZY!

Crazy as in what-were-you-thinking-how-could-you-have-done-this-hyperventilating-cold-waves-of-fear-running-from-my-head-to-my-toes crazy.

That's a lot of crazy, mark my...

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Rebranding Conrad Black -- From Lord to Local?

(12) Comments | Posted August 17, 2012 | 8:36 AM

My dream client? Conrad Black -- the good Lord Black. LB as it were...

You fascinate me, your Lordship, that much is for sure and my ultimate professional challenge would be to be part of the LB Reputation Recovery dream team. Your personal brand has taken a bit of...

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REBRAND: The Liberal Party's Makeover Challenge

(13) Comments | Posted August 10, 2012 | 2:57 PM

You can't say that I didn't offer -- oh yes, I did.

Every time one of those nice, young earnest canvassers called me on the phone from the Liberal party, I told them the same thing -- that I would be happy to give them money if only they would...

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Reboot Yourself -- Knowing When it's Time to Break up With Your Job

(3) Comments | Posted August 8, 2012 | 12:35 PM

No word of a lie, I sat in my car in that parking lot outside my office for almost an hour.
And sat.
And sat.

And on that cold windy, wintery January day in 2009, I knew that to NOT make a profound change to my professional life...

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REBRAND: Is Mayor Ford Ready for a Political Makeover?

(11) Comments | Posted July 27, 2012 | 5:27 PM

Rob Ford is gathering his war room council for another run at Mayor -- it would appear that this will be a serious grown-up effort after all since it will be supported by noted Liberal bagman and fund raiser Ralph Lean.

The easy comment on this would be...

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