Larry Leach

You may have read in some of my blogs in the past about walking the walk when it comes to advertising and how your competitors gain from your advertising. To further explore that idea, I'll start with a book I am reading called 13 Ways to Kill Your Community authored...

McDonalds is one of the number one advertisers worldwide. You would think that all marketing and advertising would go through a focus group? One wonders if people who are asked to participate in focus groups give honest answers? Most people, are likely to give you the answer they think you...

Visa's marketing department puzzles me. After watching a questionable television commercial for the last couple of weeks, I can not find a video file of the commercial online. Not on YouTube? Not on their website? Not anywhere. So that in itself is a lesson to the budding marketer of what...

This is the challenge of many an ad agency and marketing director for billion-dollar products. If you consider the products and services you purchase, take note of how they make you feel. You may note that how you feel about the product relates to an ad campaign or marketing strategy...

If recent rumours I've heard in supporters clubs are true, historic Liverpool Football Club will touch down in North America for a summer tour in 2012. For the typical North American sports fan, this is not such a big story, but the sports popularity is growing by leaps and bounds...

The recent fine to Air Canada by the U.S. Department of Transportation for deceptive price advertising had me musing about that age old line people say when they see an ad promise something it can't possibly deliver on. "They can't say that, can they?" In reality, I think...

I started watching junior and NHL hockey in the 1970s and it was a fun experience to go to a game through the 1980s. One of the staples of the Canadian hockey arena was an organist. They all had the same songs and encouraged the fans to interact by yelling...

As an advertising consultant I have always considered it my job to get customers or potential customers to consider your business. It the job of the business owner or manager to get them in the door and keep them coming back.

In a retail sense nothing is more damaging...

Through my various roles in Calgary I meet some diverse and fantastic people, each with a great story. I will write about them from time to time. Today, my friend, Marco Abdi.

Marco's story starts off in far away Africa, Somalia to be exact. With moves to Italy and Dubai,...

In your community, as many others, everywhere you turn there are volunteers.

Whether it be at the community association or town, in one of the many schools and sports organizations, there are armies of volunteers. Yet when I attend a meeting, or read a community newsletter the phrase "It's...

Recent events in Vancouver have had me musing about the role the media and Vancouver Police media strategy have had and the law of unintended consequences.

If you search up "1994 Vancouver riot", you come across about 3,270,000 results. Clicking on "news" results in around 1310 results, over 1280...