Larry Leach
Larry is an advertising sales rep for 21 Calgary Community Newsletters and "Here's the Scoop" in Airdrie. He is chair of ARTICS a Calgary based education group (, 1st Vice President for Crossroads Community Association (@crossroadscomm), Board Member Cornerstone Youth Centre (@CornerstoneYYC) and Past President of Deerfoot Soccer (@deerfootsoccer). In 2013 Larry was the recipient of the Queen's Diamond Jubilee Medal.

His advertising blogs (2011 Canadian Weblog Awards Nominee) can be found at and Calgary Public Education blogs at Follow on Twitter @larryleachYYC or @ARTICSchair

Entries by Larry Leach

Confessions of a Minecraft Dad

(0) Comments | Posted December 31, 2013 | 2:39 PM

The game of Minecraft to a 40-something like myself looks like a 16 bit, pointless exercise. To a preteen of today, it has become obsession. In an informal poll of every parent I have come across of a preteen, 100% don't get why their kids are SO excited by the...

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CBE Spending Public Dollars for Public Perception

(0) Comments | Posted December 30, 2013 | 4:42 PM

In the news in Calgary recently, good questions have been asked about dollars spent by Calgary's Public School board on communications. Some $2.7 million was spent in 2012, which is over $25 per student. During my recent run for trustee and my time as Chair of ARTICS (Association...

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The Face of Advertising is Changing (Or Is It?)

(0) Comments | Posted December 28, 2013 | 7:27 AM

In 2013, one of the most common refrains I heard while selling print ads to small business owners was "We are concentrating on our online advertising". There is no doubt there is, and should be, an upward trend towards owning your online footprint. However, the idea of marketing exclusively online...

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Have you Ever Been to a Lego Event? Here's Your Chance

(0) Comments | Posted December 27, 2013 | 3:16 PM

For those of us who are a certain vintage, Lego was coloured bricks of 2, 4 and 8 dimples that one could use to build square things like houses. If you were lucky, you had some wheels to build a rectangular car. Fast forward to 2014 and it's actually difficult...

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Is the UAE a growth opportunity for Canadian Business?

(0) Comments | Posted November 29, 2013 | 10:08 AM

Many Oil executives will tell you that business is flat in Canada these days. As the Government of Alberta navigates the political landmine known as "pipelines" and explores new markets abroad, the business world is cautious. To grow business, companies are looking to other areas of the world like South...

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Canadian Soccer Aims for the World Cup

(0) Comments | Posted November 18, 2013 | 2:47 PM

It has been many years since Canada has qualified for the World Cup in soccer. It was 1986. Tony Waiters, who had moved from his English homeland working for Liverpool FC in 1977 to coach the NASL's Vancouver Whitecaps coached the Canadian squad. I recall as a young soccer player...

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Calgary National Sports School Plan Lacks Transparency. Will It Involve Corporate Sponsorship?

(0) Comments | Posted November 29, 2012 | 2:12 PM

You may recall my 3 part series on the Calgary Board of Education's new policy to allow classrooms to be named for donors?

It is becoming clear that this policy change was made in order to fund the building of a new National Sports School.

Richard Cuthbertson of...

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Is the Calgary Board of Education About to Widen Inequity Amongst Students?

(0) Comments | Posted October 31, 2012 | 4:31 PM

In my third and final post on the topic of Calgary Board of Education classroom sponsorship, I will remind readers of my first post that The Calgary Board of Education has recently opened the door to the naming of classrooms to corporate sponsorship. In the recently amended CBE policies

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Larry Leach: Do We Want A Corporate-Influenced Education System?

(0) Comments | Posted October 30, 2012 | 11:38 PM

As a follow up to my recent post on the Calgary Board of Education's new policy which opens the door to corporate sponsorship of Calgary classrooms, lets take a look at some real life situations that can realistically happen in the near future.

One school, which will look...

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Public, Corporate Funded Education in Calgary - Is this Good?

(1) Comments | Posted October 27, 2012 | 8:02 PM

The Calgary Board of Education has recently opened the door to the naming of classrooms to corporate sponsorship. In the recently amended CBE policies AR 7009 and AR 8000 it is stated "The CBE also acknowledges the
importance of naming physical spaces and educational programs...

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Calgarian chosen to head Abu Dhabi Business Centre

(0) Comments | Posted October 1, 2012 | 12:01 AM

Marco Adbi, the affable Calgary Restaurantuer has been facilitating business between Canadian companies and the United Arab Emirates royal family for 30 years and is now heading an exciting business centre in Abu Dhabi to make it easier for Canadians to do business in the fastest growing economy in the...

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Working at Zellers Taught Me Everything I Know

(3) Comments | Posted May 27, 2012 | 12:00 AM

With the sale of Zellers by HBC to Target, and many Zellers stores winding down business, many memories of my first job came back to me.

Sometimes you don't realize where you learn certain lessons until something like this jogs your memory. I remember my manager teaching me...

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How to Kill an Ad Campaign

(0) Comments | Posted February 1, 2012 | 3:12 PM

You may have read in some of my blogs in the past about walking the walk when it comes to advertising and how your competitors gain from your advertising. To further explore that idea, I'll start with a book I am reading called 13 Ways to Kill Your Community authored...

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Do Focus Groups Tell the Truth?

(3) Comments | Posted January 13, 2012 | 9:48 AM

McDonalds is one of the number one advertisers worldwide. You would think that all marketing and advertising would go through a focus group? One wonders if people who are asked to participate in focus groups give honest answers? Most people, are likely to give you the answer they think you...

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Have You Ever Wanted to Mistake a Manatee for a Dolphin?

(2) Comments | Posted December 31, 2011 | 9:57 AM

Visa's marketing department puzzles me. After watching a questionable television commercial for the last couple of weeks, I can not find a video file of the commercial online. Not on YouTube? Not on their website? Not anywhere. So that in itself is a lesson to the budding marketer of what...

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Creating an Emotional Connection to Your Business

(0) Comments | Posted December 24, 2011 | 6:38 PM

This is the challenge of many an ad agency and marketing director for billion-dollar products. If you consider the products and services you purchase, take note of how they make you feel. You may note that how you feel about the product relates to an ad campaign or marketing strategy...

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Legendary Liverpool to Travel to North America?

(5) Comments | Posted December 13, 2011 | 8:32 AM

If recent rumours I've heard in supporters clubs are true, historic Liverpool Football Club will touch down in North America for a summer tour in 2012. For the typical North American sports fan, this is not such a big story, but the sports popularity is growing by leaps and bounds...

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Air Canada: They Can't Say That, Can They?

(2) Comments | Posted August 22, 2011 | 9:43 AM

The recent fine to Air Canada by the U.S. Department of Transportation for deceptive price advertising had me musing about that age old line people say when they see an ad promise something it can't possibly deliver on. "They can't say that, can they?" In reality, I think...

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Sports Anthems: For the Love of the Game

(0) Comments | Posted August 18, 2011 | 2:46 PM

I started watching junior and NHL hockey in the 1970s and it was a fun experience to go to a game through the 1980s. One of the staples of the Canadian hockey arena was an organist. They all had the same songs and encouraged the fans to interact by yelling...

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Read the Signs

(0) Comments | Posted July 28, 2011 | 11:27 AM

As an advertising consultant I have always considered it my job to get customers or potential customers to consider your business. It the job of the business owner or manager to get them in the door and keep them coming back.

In a retail sense nothing is more damaging...

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