Lisa Ostrikoff
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Lisa Ostrikoff is a TV Journalist/Anchor turned CEO of BizBOXTV, a Canadian Video Advertising Agency. Passionate about life, business, health, travel and family… Lisa's interests are ever-evolving and expanding. Lisa is also a Business Columnist for The Globe and Mail. Lisa's life is very full… + fun.

Entries by Lisa Ostrikoff

Four Ways to Look (and Sound) Good on Camera

(0) Comments | Posted October 6, 2014 | 12:53 PM

You've finally decided to hire a production company, or to film your own video blogs to market your business.

The idea of putting yourself "out there" might be terrifying, but it doesn't have to be. Working with the right crew or doing some trial runs on your own can make...

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Ask Yourself These Three Questions Before You Dive Into Online Video

(0) Comments | Posted October 6, 2014 | 11:54 AM

Has your business considered adding online video to its marketing mix, but you're not quite sure where to start?

Here are a few tips to get you on your way to pressing play.

Ask yourself these three questions:

1. What is the main message I want to communicate to...

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It's Official: Canadian Businesses Choose Digital Over All Other Ads

(0) Comments | Posted October 5, 2014 | 10:41 PM

It's taken two decades, but the time has finally arrived: Canadian advertisers now spend more on digital than they do on print, radio and television advertising, according to a recent report from IAB Canada.

Digital ad revenue in the country jumped 14 per cent year to $3.5-billion. And there are...

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What Content Marketing Can Do for You in 2014

(0) Comments | Posted January 14, 2014 | 11:13 AM

Digital Content Marketing: Past and Current... who's doing it best for success.

Content marketing has been a buzzword for some time now in the digital world, and while the overall approach has been around for a while, in my observations, the majority of businesses I come across are still not...

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6 Reasons Your Canadian Business Needs To Go Digital

(1) Comments | Posted September 15, 2013 | 11:45 PM

Canadians are plugged in more now than than ever before. From how long we use the Internet, to our level of website engagement, to our appetite for online video, Canada is on top of the world when it comes to everything online. In it's 2013 Canada Digital Future...

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I'm an Entrepreneur and I Have it All

(37) Comments | Posted September 13, 2013 | 11:25 PM

I announced on social media a couple of weeks ago that I am expecting a little one in late January, and it was met by thousands of congratulatory messages across the various platforms with plenty of "wow's" and "such an extra exciting time!" It's extra exciting because this personal news...

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Modern Ad Dollars go to Digital Pioneers

(0) Comments | Posted May 24, 2013 | 9:50 AM

As digital media consumption continues to increase -- whether it be online, mobile, tablet or smart TV -- it's obvious brand marketers (and their ad dollars) are following suit.

A recent study by Nielsen shows that advertisers, big and small, are turning to the Internet to push their...

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How Your Digital Footprint Can Hurt You

(5) Comments | Posted May 23, 2013 | 11:30 AM

Consider this: anyone, complete strangers included, can tell a great deal about you via your digital footprint; that is, the trail you leave behind when you share updates, post pictures or check into places via social media. It's very likely you're broadcasting what you look like, where you work, where...

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How Social Media Connects Us in Tragedy

(0) Comments | Posted April 16, 2013 | 12:09 PM

Within milliseconds of the explosions, #BostonMarathon and #PrayForBoston were trending topics on Twitter, and my Facebook feeds filled with the latest articles, pictures and reactions related to Monday's events.

This is today's reality when it comes to tragedy.

If reading or seeing photographs isn't enough, YouTube is the go-to...

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