I was never a fan of the cocktail party-variety networking scene. I will never be one to dart around a room shoving business cards into people's hands. I prefer meaningful conversations with people, getting to know them and vice versa.

But social media networking? That's something different altogether. Done right,...

What It Does and Who Gets It
Judging from the questions I'm asked by people from every walk of life, misconceptions about publicity -- what it can do and who can get it -- abound.

By definition, publicity is media coverage you get because you're deemed to be of...

As the world watches for puffs of smoke from the Vatican signaling the selection of the 266th Roman Catholic pope, I'll be wishing I could watch for @Pontifex's comments on Twitter. I can only imagine what Pope Benedict XVI would tweet. Maybe, "Praying for patience! #OhTheSuspense"?