Marsha Friedman
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Entries by Marsha Friedman

The Most Rewarding Marketing Mistake I Ever Made

(0) Comments | Posted July 2, 2013 | 5:07 PM

Recently, a colleague asked me, "What was the most rewarding mistake you ever made in business?"

It's a great question, and I quickly had an answer for him because it was an incredibly painful mistake. However, it proved to be an invaluable lesson that has served me well in the...

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Have You Joined the Online Cocktail Party?

(1) Comments | Posted May 15, 2013 | 12:31 PM

I was never a fan of the cocktail party-variety networking scene. I will never be one to dart around a room shoving business cards into people's hands. I prefer meaningful conversations with people, getting to know them and vice versa.

But social media networking? That's something different altogether. Done right,...

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5 Myths About Publicity

(1) Comments | Posted April 4, 2013 | 12:40 PM

What It Does and Who Gets It
Judging from the questions I'm asked by people from every walk of life, misconceptions about publicity -- what it can do and who can get it -- abound.

By definition, publicity is media coverage you get because you're deemed to be of...

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What the Pope's Twitter Can Teach Us About Business

(0) Comments | Posted February 26, 2013 | 4:09 PM

As the world watches for puffs of smoke from the Vatican signaling the selection of the 266th Roman Catholic pope, I'll be wishing I could watch for @Pontifex's comments on Twitter. I can only imagine what Pope Benedict XVI would tweet. Maybe, "Praying for patience! #OhTheSuspense"?

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