Mitch Joel

Mitch Joel is President of Mirum – a global digital marketing agency operating in close to 20 countries. His first book, Six Pixels of Separation, named after his successful blog and podcast is a business and marketing bestseller. His second book, CTRL ALT Delete, was named one of the best business books of 2013 by Amazon.

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Entries by Mitch Joel

For Brands, It's A Small (And Strange) World After All

(0) Comments | Posted March 18, 2014 | 8:38 AM

How much control does a company really have over their brand?

Never has this question in business been asked more than in the past decade. Technology, the Internet and social media have been a virtual can of worms for brands that has extended well beyond the marketing department, and has...

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Do You Know The Social Media Secret?

(1) Comments | Posted March 4, 2014 | 7:47 AM

Shhhh, don't tell anybody anything (even though I just posted this secret online for anyone to see).

It has been brewing for some time, and it's a difficult trend for businesses not to understand and embrace. As much as our social lives are now made public in everything from 140-characters...

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Would You Buy From a Kindle Vending Machine?

(0) Comments | Posted February 3, 2014 | 5:20 PM

It sounds like the set-up to a bad joke, but this is no laughing matter.

As Amazon continues to grow, expand and diversify itself as one of the largest retailers and technology service providers in the world. Attention is always paid when the virtual store does something physical. Every...

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What's Bigger Than Big Data?

(1) Comments | Posted January 21, 2014 | 11:13 AM

How's your big data business strategy coming along?

I jokingly tell colleagues in the marketing world, that you can't throw a professional marketer down a flight of stairs these days without the words "big data" tumbling out of their pockets. There's no need to benchmark brands against their competencies with...

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When Important Websites Crash

(2) Comments | Posted October 30, 2013 | 3:14 PM

The political punditry around the U.S. healthcare website crashing is laughable. People not getting access to their healthcare is serious business.

This isn't about politics. It's about technology. As the owner of a digital marketing agency, I frequently find myself in conversation with very senior marketing professionals on the topic...

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Why Websites Should Kill Their Comments

(9) Comments | Posted October 2, 2013 | 5:29 PM

If the comments following this post or any others were gone, how much of a difference would that make?

Last week, Popular Science shut off the comments on their website. In an article titled, Why We're Shutting Off Our Comments, online content director, Suzanna LaBarre stated: "Comments...

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It's Not How Much Screen Time Kids Have, But How They Use It

(3) Comments | Posted September 18, 2013 | 12:04 PM

What was your childhood like?

Screens (beyond the television) played a pervasive part in my upbringing. We were one of the first families to have a set-top video game platform (first Pong, then Atari 2600). We had a personal computer long before anyone knew what to do with...

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Hacking Skype For Better Audio

(0) Comments | Posted September 4, 2013 | 5:17 PM

I use Skype to record most of my audio podcasts.

This may not be a big deal to you, but most people who have any passion for audio and recording are gasping in disgust at this admission. For over 375 episodes (since 2006), I have relied mostly on Skype...

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Is Smart Marketing An Oxymoron?

(0) Comments | Posted August 20, 2013 | 11:41 AM

We need to forget about the idea of mobile marketing and start focusing on smart marketing.

In my second business book, CTRL ALT Delete, I lay out the case for the one screen world. It's not about three screens (TV, Web and mobile) or four screens (some people...

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In Business, You Can Still Be Kind

(0) Comments | Posted August 7, 2013 | 12:07 PM

What have we become?

Whether we're looking at last month's cover of Fast Company magazine (where Baratunde Thurston is pleading with us to #unplug) or checking out what Arianna Huffington is doing with GPS For The Soul and beyond, we all feel trapped in a...

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Baby, You Can Track My Online Activity

(2) Comments | Posted July 23, 2013 | 8:30 AM

Every brand you like online (Amazon, Facebook, Google and more) are monitoring your every move.

Are you creeped out? They're monitoring you for many reasons. Some are doing it to better understand if what they're creating works, in terms of how you view, click, touch, move and...

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What's the Point In Commenting On Blogs?

(3) Comments | Posted July 9, 2013 | 11:23 AM

What is the true value of a comment on a blog?

If you go back in time (a little over a decade ago), the mainstreaming of blogging as a publishing platform brought with it a couple of unique features. Initially, these instant publishing platforms were seen as simple online journals...

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Don't Turn Off Technology -- Turn Off Your Bad Habits

(1) Comments | Posted June 25, 2013 | 8:05 AM

Don't blame technology for our unhealthy relationship with it.

Grazing the magazine newsstand on my flight to NYC last week, I was thrilled to see that the latest edition of Fast Company was on sale. I was even more excited to see Baratunde Thurston on the cover. Most...

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The Pageview Industrial Complex

(0) Comments | Posted June 11, 2013 | 7:50 AM

Eyeballs still matter.

Ultimately, advertising has two objectives:

  1. Create awareness that something exists.
  2. Sell something.

Do pageviews still matter?

Whenever you pull up a piece of content, you are creating a pageview. The frustration that certain marketers have with pageviews are well-placed. Unlike a...

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Yahoo's Billion Dollar Bet on Tumblr

(1) Comments | Posted May 28, 2013 | 12:22 PM

What is Yahoo going to do with Tumblr? What is Tumblr going to become with Yahoo?

Those seem to be the billion dollar questions, these days. After it was announced that Yahoo would be acquiring Tumblr for a little over a billion dollars, the online channels (and traditional...

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How to Design a Better Website

(4) Comments | Posted May 14, 2013 | 7:45 AM

It seems like online publishers are starting to think about the digital-first experience.

In the past short while, we have started to see what could only be described as "true online publishing" taking on a new (and pretty) look and feel. It started not too long ago when Fast...

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Is Google Breeding an Army of "Glassholes"?

(1) Comments | Posted April 30, 2013 | 10:55 AM

The Post-PC world will not be kind to advertising as we have known it.

There are two trains of thought here that are important for media professionals to think about as we move forward into a world where screens are ubiquitous, cheap, connected and virtually everywhere.

Train of thought...

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The Problem With Allowing Consumers to Opt Out

(4) Comments | Posted April 15, 2013 | 12:24 PM

You have a right to opt out of anything and everything.

As a marketing professional, there is nothing I hate more than receiving any form of communication (email, Web experience, social media, mobile, whatever) and not see an obvious place where I can either opt out of the communication or...

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Are Computers the Best Predictors of What People Want?

(3) Comments | Posted April 2, 2013 | 8:28 AM

It turns out that human beings are making advertising more complicated than ever before.

Opinions, ideas, creativity and more have become the battlegrounds in the war to figure out who is the better advertiser: human beings or robots? Think this is a scene out of some Mad Magazine parody...

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Welcome to Digital Narcissism

(0) Comments | Posted March 19, 2013 | 12:11 PM

What has become of the words that we read?

There are many converging forces that could lead you to believe that the skilled craft of formulating words that raises the general public's IQ, informs the world and inspires us to be more -- on many levels -- is all but...

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