It seems like online publishers are starting to think about the digital-first experience.

In the past short while, we have started to see what could only be described as "true online publishing" taking on a new (and pretty) look and feel. It started not too long ago when Fast...

The Post-PC world will not be kind to advertising as we have known it.

There are two trains of thought here that are important for media professionals to think about as we move forward into a world where screens are ubiquitous, cheap, connected and virtually everywhere.

Train of thought...

You have a right to opt out of anything and everything.

As a marketing professional, there is nothing I hate more than receiving any form of communication (email, Web experience, social media, mobile, whatever) and not see an obvious place where I can either opt out of the communication or...

It turns out that human beings are making advertising more complicated than ever before.

Opinions, ideas, creativity and more have become the battlegrounds in the war to figure out who is the better advertiser: human beings or robots? Think this is a scene out of some Mad Magazine parody...

What has become of the words that we read?

There are many converging forces that could lead you to believe that the skilled craft of formulating words that raises the general public's IQ, informs the world and inspires us to be more -- on many levels -- is all but...

When you think of smartphones, what do you think of?

Most people interested in media, marketing and technology think of smartphones as the device that is putting the PC world to rest. Yes, personal computers are still pervasive, but the growth of smartphones has been exponential and astounding all in...

Advertising traditionally serves a traditional purpose.

Television, radio, print, out-of-home, Internet and mobile devices all have components of advertising that acts, smells and feels the same. It either interrupts your content experience or wraps itself around it. You can look at all of the innovations that digital brought -- from...

So, which were your favorite Super Bowl ads from this past Sunday?

It's the time of the year when brands are glued to their social media analytics to try and decipher if the millions of dollars spent for a 30-second spot was extended, enhanced and otherwise optimized by the traction...

A true story...

The other week, I was on a busy flight out to the West Coast. It was a cold, winter's day on the east coast and as the plane started to board, the flight attendants were already making announcements about how crowded this flight would be and where...

What can media do?

I was driving on the highway and spotted a billboard. It was your average, run-of-the-mill type of billboard. It could have been for a local restaurant, something from the tourism council, a car dealership, or even for a bottle of fine hooch. I can't remember. We...

What makes great advertising work?

Whether you're watching a panel discussion at the Cannes Lion or reading an article in AdWeek, the majority of the discourse revolves around three things:

1. The big idea.
2. The size of the media spend to make enough noise.

...

What is the timeframe for smartphone and tablet devices to decimate desktop and laptop computers?

By all accounts, it is already happening. When Tim Cook (CEO at Apple) took the stage in the company's first post-Steve Jobs product launch to announce the iPad 2 in 2011,...

In the real-time Web, the value of branding could become a game of diminishing returns.

A friend recently told me that he's nervous about Apple and their ability to deliver products that people can't get enough of. It seems like a ridiculous statement, doesn't it? Then again, one look at...

There has got to be something better than email.

Email has been around longer than you think (you check out the Wikipedia page for the full run-down), and while some of the email clients have advanced and helped us better sort the wheat from the chaff, the majority of...

With Hurricane Sandy happening, the Wall Street Journal and New York Times took down their paywalls.

Unbiased media is a public service. Still, it is one that we pay for. Whether it is a subscription to the local newspaper or access to cable on television,...

When someone jumps from the edge of space back to earth and it's all supported by one brand, you know you are staring at a winner.

True story: Well over seven years ago, my agency (Twist Image) had the opportunity to pitch some Red Bull business. We laid...

Are consumer expectations getting out of control?

True story: our brand-new dryer broke down. It's not even one year old. It's not the first time. We were told we would have to replace a piece, and that it would take five to ten business days for them to receive the...

If you were looking to buy issue #11 of Marvel Premiere featuring Dr. Strange, where would you go?

To Google, of course. Buying collectibles isn't what it used to be. For comic book fans, you would have to go to one of a handful of stores in your city...

Does anyone listen to podcasts anymore? Does anyone even care?

This past week, I published episode #321 of my weekly audio podcast (Six Pixels of Separation -- The Twist Image Podcast). Each week I have a conversation with someone interesting in the media, marketing, advertising, business book or...

Is online advertising any good?

Last week, DigiDay ran the news item titled, The Ad Contrarian's Reality Check. Bob Hoffman (CEO of Hoffman/Lewis) runs the blog, The Ad Contrarian, and leverages the platform as a place to debunk the over-exuberance that many digital marketing and social...