- Price: The price of smartphones had dropped globally.
- Networks: The growth of 4G and higher speed cellular networks continues to evolve and expand.
- Small computers: These devices are more than phones and text messaging platforms. They are powerful computers that allow consumers the ability to do most of their day to day digital activities from the palm of their hands.
- Economics: Smartphones used to be manufactured in relation to pure demand that was driven by the U.S. market. Now, as countries outside of North America experience growing and healthier economies, there is a growing demand for more smartphones as well. Look to China, Brazil and other regions for this growth.
- Governments: As the economies in certain regions continue to evolve, governments are also looking to improve their respective land's connectivity and, clearly, this is all driving to smartphone growth.
- Sophistication: While the United States has a higher level of user and product sophistication, the development of the technology will continue to get more and more sophisticated. As these smartphones have cooler and more compelling features, this will drive interest and consumer adoption.
- Any age: Technology is finally removing the technology from the technology. These devices are intuitive, don't require an instruction manual or a doctorate's degree to set it up. Toddlers and the elderly are able to use and understand these devices with ease.
This is a dramatic shift. It's not a sudden shift. We will not be seeing the end of the feature phone for some time due to infrastructure, cost and more (specifically in developing nations), the change is afoot. Smartphones aren't just replacing PCs or putting an end to the feature phone. Smartphones are also showing us -- in raw power -- what exponential growth looks like. It can be scary to some. It will make others skeptical about how quickly this growth will happen. It will prove to be a massive opportunity for many smart entrepreneurs and established players. Regardless, the story of smartphones, their growth and the evolution into wearable technology is happening before our eyes, and it's a multifaceted story that runs much deeper than how smartphones are outselling PCs.