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N/A is a new kind of marketing agency with a singular goal: to connect people and brands in ways that affect positive social change.

Entries by N/A Inc.

Advertising 'Real Women' Is a Step in the Right Direction

(0) Comments | Posted May 1, 2014 | 1:21 PM

A lot has been said lately about certain advertising campaigns that have revamped the way we sell to women. From Dove's popular Campaign for Real Beauty (recently spoofed brilliantly), to Aerie's decision to no longer use Photoshop on their models, to American...

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Hollywood Films That Make Money AND Change the World

(4) Comments | Posted March 1, 2014 | 9:11 AM

By Toula Drimonis

With the 86th Annual Academy Awards just a few days away, speculation is rampant about who'll be nabbing this year's coveted Oscars. Will commercially successful and thoroughly entertaining movies like "Gravity" come out the winners, or will it be socially conscious films like "12 Years a Slave"...

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With Great Macklemore Comes Great Responsibility

(3) Comments | Posted November 26, 2013 | 3:10 PM

By Neha Chandrachud

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While most of the Internet is buzzing about Miley's existential CGI cat and whether she's now guilty of culturally appropriating felines, there was another artist giving an equally interesting performance of his own. Pop culture's patron...

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The Decline of the Millennial Empire

(0) Comments | Posted November 1, 2013 | 11:21 AM

By Neha Chandrachud

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Deep in the heart of North America (the Internet), a new trend has emerged -- one that's even more pervasive than the recognizable #instagramselfie. Millions of eager twenty-somethings sit poised at their laptops, each prepared to deliver the final frontier...

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At Osheaga, the Lines Aren't the Only Problem

(20) Comments | Posted August 5, 2013 | 7:56 PM

By Neha Chandrachud

As Osheaga opens its gates today, flocks of music fans from across Canada will gather in Montreal for the highly publicized music festival. Like every year, you'll probably hear the same story from your friends: the line-up sucked or "sorry I couldn't find you: no cell reception."

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There's a Totally Sexist App for That!

(6) Comments | Posted May 23, 2013 | 11:42 AM

Virtual personal assistant apps are taking us back to the '50s by casting women in the subservient, secretarial role. So why are we OK with it?

A bald, middle-aged man, his wrists tied together behind a chair, sweats profusely as he hears the voices of his male captors nearing the...

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How Does Your Business Deal with Ethics?

(4) Comments | Posted October 17, 2012 | 2:40 PM

Earlier this week, I had the opportunity to attend a lecture given by the Director of Ethics and Compliance at Bombardier (aka the Director of Being a Good Corporate Citizen). He talked about how his company, Bombardier, fostered a culture of ethical compliance, and how it is essential...

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This Photo Will Make You Rethink the Olympic Games

(10) Comments | Posted August 10, 2012 | 1:56 PM

We're approaching the end of the London 2012 Olympic games. Millions of people have had their eyes glued to their television screens for the past few weeks, indulging in the lavish but oh-so intense and inspiring careers of the world's best athletes. Records have been broken. Heroes have been made....

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