Natasha Koifman
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Natasha Koifman is the president of her namesake Toronto and New York-based PR agency, NKPR. Celebrating its 10th year in business, Natasha leads over 30 talented communicators representing over 40 global brands. NKPR, under Natasha’s leadership and unconventional approach, has become known for challenging the ordinary to achieve the extraordinary.

An entrepreneur in every sense – Natasha’s efficient and effective drive (in six-inch heels nonetheless!) pushes NKPR to consistently be a trailblazer in the industry. NKPR was one of the first agencies to lead the way in social media, as well as bring the most renowned celebrity-gifting suite, The IT Lounge, to Canada.

Natasha started NKPR in 2002 because she wanted to bring stories of substance to the general public in a way that mattered. A true believer of being good to others means that in turn you are being good to yourself, cause (often children) is woven into everything NKPR does.

NKPR provides PR and strategic counsel to many cause related organizations such as Artists for Peace and Justice (APJ), a non-profit organization founded by writer/director Paul Haggis supporting communities in Haiti through programs in education, health and dignity, for which Natasha is also on the Advisory Board.

NKPR has represented many premium brands from the number one modeling agency in the world, Ford Models to leading beauty, lifestyle and fashion brands such as Kiehl’s, SKYY Vodka, essie, Jones New York and Stila Cosmetics.

Entries by Natasha Koifman

Learning to Hear All the Ways People Say "I Love You"

(0) Comments | Posted June 14, 2013 | 11:17 AM

We all want to be loved. By parents and siblings, friends and, of course, partners. But love is a feeling and we don't always have ready access to what another person is feeling... except in those rare and magical moments when you feel you glimpse deep into the soul of...

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Being Alone Doesn't Mean Being Lonely

(3) Comments | Posted June 6, 2013 | 5:14 PM

"The possibility for rich relationships exists all around you -- you simply have to open your eyes, open your mouth and, most importantly, open your heart" - Cheryl Richardson

Despite social media and that sense of being reachable 24/7, we're feeling increasingly lonely. Marriage rates are falling, which may be...

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In a Relationship, It's Not If You Fight, But How You Fight

(0) Comments | Posted May 30, 2013 | 5:35 PM

I've been watching reruns of The Newsroom the last few weeks. (It's one of my favourite shows -- Aaron Sorkin is simply brilliant!) One of the episodes I was watching made me think about conflict styles: Maggie and her boyfriend have broken up over a dozen times. In...

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Fashion Should Be for Everybody

(1) Comments | Posted May 23, 2013 | 5:35 PM

There can be no doubt that we women have a very complex and emotional relationship with our bodies and, as a consequence, with clothing. The world of fashion has, for the most part, done very little in breaking down those barriers. Most models are a size and shape that most...

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The Only Way to Find Love: Ditch the Rules

(3) Comments | Posted May 16, 2013 | 8:24 AM

Many single people have very firm ideas about what they want in an ideal partner. Often, that list of criteria is less about love and support and more about lifestyle fit, about a perception of a "perfect match". While attraction and compatibility are certainly important factors in successful relationships, we...

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Tips for Wearing Vintage Clothing

(2) Comments | Posted May 8, 2013 | 7:53 AM

If you've flipped through May's magazines you will know that the fashion world is waiting with baited breath for this weekend's release of The Great Gatsby. The classic novel by F. Scott Fitzgerald has been adapted by Baz Luhrman (of Moulin Rouge fame) and, if the trailer is anything to...

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When Cities Grow, Do They Lose Their Soul?

(1) Comments | Posted May 3, 2013 | 12:33 PM

I travel a lot for my work; to Europe and various cities in North America. As many of you will have experienced, travel gives us a different perspective on our home towns. Home is still very much "home"... the place I'm always glad to return to after journeying elsewhere, whether...

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Succeeding as an Introvert in an Extroverted World

(5) Comments | Posted April 26, 2013 | 12:04 PM

It's sometimes easy to feel that our world favours those who are more extroverted, that we need to be outgoing and gregarious to succeed in the workplace and in our social lives. Susan Cain's book, The Quiet Power of Introverts seeks to bring back some balance into our...

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Don't Follow a List! Must-Haves for Spring Are All About You

(0) Comments | Posted April 17, 2013 | 5:36 PM

For many of us, our 20s are a decade fuelled by insecurities. We're beginning careers and relationships, finding our own style, and sense of self. I think that often manifests in the spending decisions we make, too. We want to buy the "right" thing, we look to friends and role...

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When Quitting Is the Right Choice

(0) Comments | Posted April 5, 2013 | 7:59 AM

"Never give up!" "Work at it." "Pick yourself up, try again." We give such pep talks to encourage each other to overcome failure or feelings of being stuck, to keep going and to keep on reaching for those dreams. This kind of cheerleading saturates every area of our lives, whether...

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Three of My New Beauty Obsessions

(0) Comments | Posted March 29, 2013 | 5:53 PM

When it comes to beauty products, it seems like we're inundated with new innovations and ingredients and -- frankly -- it can be difficult to keep up, and to know what's real and what's a lot of spin.

Plus, our skin, complexion, and ideas about beauty are very individual and...

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My Favourite Inspirational Quotations

(1) Comments | Posted March 23, 2013 | 8:46 AM

Recently, I shared a lovely dinner in New York with Essie Weingarten and her husband Max. Essie is the woman behind the nail polish brand we all love. Spending time in New York always inspires me -- it really seems to be a magical city!

And spending time with...

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Striking a Pose and Giving Something Back

(0) Comments | Posted March 14, 2013 | 12:16 PM

Sex and the City has been on my mind lately. In particular, that season four episode where Carrie is asked to walk in a fashion show and ends up runway roadkill, with Heidi Klum stepping over her after she falls on the catwalk. It's one of those moments that would...

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Five Ways to Mend a Broken Heart

(1) Comments | Posted March 7, 2013 | 11:18 AM

Romance always starts out on a hopeful and exciting note. We invest energy and devotion and allow ourselves to imagine that this could be "The One." With such high hopes, it's a long way to fall when things don't work out as you imagine. Indeed, all relationships involve coming down...

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How to Put the Spark Back in Your Career

(1) Comments | Posted February 28, 2013 | 4:55 PM

We all go through phases with our career. No matter how much you love your job, there are times when a certain ennui sets in. Perhaps it's the grind of the daily commute, or the notorious "death by meeting" syndrome... for all of us, there are days when those career...

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Stretching My "Uniform" With Must-Haves for Spring

(0) Comments | Posted February 21, 2013 | 11:47 AM

It's no secret that I have built my wardrobe on renewed and renewable staples and a mostly monochromatic palette. Yes, I wear black nearly always. And I've figured out the silhouette that most flatters my figure (pants cut at the ankle, skirts of a slight A-line that hit two inches...

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Love's Evolution Through Your Twenties, Thirties and Forties

(2) Comments | Posted February 8, 2013 | 11:12 AM

With the ubiquitous pink and red love-hearts, teddy bears and flowers... no wonder Valentine's Day makes so many people feel jaded. But, I have to admit, I am a through-and-through romantic and, although my love life has had its ups and downs (whose hasn't!?), I like Valentine's Day. Perhaps not...

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How to Travel With Only Your Carry-On

(3) Comments | Posted February 1, 2013 | 4:42 PM

One sure way to combat these winter doldrums is to get away to a sunnier clime. Whether you take a regularly scheduled winter vacation, or travel is more of a work necessity, the mechanics of travel have become a lot more cumbersome in recent years. With longer check-in times, increased...

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A Year Older, and Wiser? My Birthday Reflections

(0) Comments | Posted January 25, 2013 | 2:47 PM

I'm a January baby, so it's almost like I have two new years in the first month of the year... If January 1 is the start of a calendar year, I also look at my own birthday as marking a more personal fresh start.

It seems like the New...

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Saying Farewell To My Four-Legged Friend

(31) Comments | Posted January 19, 2013 | 7:45 AM

My beloved dog, my dear friend, Deecoy passed away last week. My heart is broken.

If you have loved and lost a pet you will not need me to argue that this is a legitimate form of grief. Deecoy was part of my life for 11 years. During those years,...

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