Natasha Koifman
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Natasha Koifman created NKPR in 2002 in order to combine her two passions: shining a spotlight on stories of substance and supporting causes that are making a difference around the world. Under Natasha’s guidance and leadership, NKPR has established itself as a highly regarded full-service marketing, digital media and public relations agency, representing over 30 national and international brands including Mulberry, Kiehl’s Since 1851, essie Cosmetics, SKYY Vodka, Rachel Roy and DAVIDsTEA.

Koifman has been recognized by the industry for her acute public relations expertise, her authoritative commentary on popular culture and her inherent fashion-forward sensibility. Selected in 2012 as one of the most innovative people in North America by BizBash, Natasha currently shares her voice as the public relations expert on Newstalk1010, contributes weekly to the Huffington Post and provides regular pop-culture commentary on Entertainment Tonight Canada. As one of the first tastemakers to be featured on the internationally renowned fashion platform The Coveteur, her signature high-style aesthetic has been profiled in leading publications including FASHION, the Globe and Mail, Canadian Living, Chatelaine, NOW Magazine, and many more.

With the belief that PR can help forge meaningful relationships between the public and not-for-profit sector, Natasha is dedicated to social responsibility and giving back to those in need. She acts as the Chair of the Board at Artists for Peace and Justice Canada, working with a star-studded board which includes founder and Academy Award-winning director Paul Haggis, Olivia Wilde, James Franco, Ben Stiller, Maria Bello, Javier Bardem, Daniel Craig, Pierce Brosnan, Susan Sarandon and many more. Natasha has also championed cause-related initiatives for organizations including Camp Oochigeas, Partners for Mental Health, MusiCounts, Paws for the Cause, Big Brothers Big Sisters, Boys and Girls Clubs of Canada, Girls on the Run and Can Fund!

Koifman currently splits her time between her homes in Toronto and New York City. She has one son, Justin, and two Black Labs, Grady and Ko-D.

Entries by Natasha Koifman

9 Lessons to Inspire You to Live Life to the Fullest

(0) Comments | Posted July 25, 2014 | 12:53 PM

When my most sarcastic and cynical friend Carlos sent me the link to Tim Minchin's honourary Doctor of Letters acceptance speech, I was expecting something sarcastic, certainly not something I would connect with in the strong way that I did. The Australian musician, composer, songwriter, actor, comedian and...

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Moving in Together in Your 30s? Here Are Some Things to Consider

(1) Comments | Posted July 10, 2014 | 5:43 PM

Moving in with someone is a big deal. No matter what stage of life you're at there will be different issues, but it's never something to do without truly considering what it means.

When you're in your early 20s and moving in with your boyfriend for the...

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Why You Should Try and Be "Authentic"

(0) Comments | Posted June 30, 2014 | 5:48 PM

I write a lot about authenticity, and I promote it whenever possible. It's one of the things I value most, and I believe living authentically is an integral part of creating a life that is fulfilling and true to you. I've written about using it to build your

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What's Your Personal Brand?

(0) Comments | Posted June 16, 2014 | 5:57 PM

If you read my blog regularly, you'll know I often write about branding, not only for companies but also for people. Personal branding means more today than it ever has; image is everything. For me, a person's brand is about authenticity. One of the first blogs I ever wrote was...

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What Will You Do To Change The World?

(0) Comments | Posted June 2, 2014 | 5:31 PM

I have been an advocate for access to education for many years in Haiti as I believe it truly empowers the children and all people in the country, so to learn about what is happening to the girls in Nigeria is horrific. I am saddened and troubled by the fact...

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Are You Ready to Move? How to Decide

(0) Comments | Posted May 23, 2014 | 6:17 PM

Toronto is my home -- I love this city. I've always wanted to build my life here. But, after living in New York City for many years in my 20s I felt a connection to that city as well. So when an opportunity presented itself to work there and eventually...

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Think You're Unhappy Because of Your Job? Don't Quit Just Yet

(1) Comments | Posted May 7, 2014 | 12:44 PM

It can be easy to place too much of your unhappiness on your job. When you spend eight-plus hours a day there, likely more than you spend doing anything else on a given weekday, it's no wonder that work carries so much weight on how satisfied you feel in life....

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Don't Romanticize European Work-Life Balance

(24) Comments | Posted April 26, 2014 | 12:03 AM

We've all heard the adage "work to live, don't live to work." Many people say that Europeans work to live while we North Americans live to work. Europeans, in general, receive more vacation time than us and work less hours than us, but does that mean they are happier or...

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How To Fall in Love... With Art

(0) Comments | Posted April 14, 2014 | 5:01 PM

I fell in love with the first piece of art I ever bought. It was one of Roberto Dutesco's The Wild Horses of Sable Island photographs and it was called, coincidentally, "Love." I purchased the work in a gallery in Soho, New York City, because it spoke...

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Why Do Facebook "Likes" Have So Much Power Over Us?

(1) Comments | Posted April 1, 2014 | 12:16 PM

I recently wrote a blog post about a topic that some people consider controversial, and I have to admit it garnered some surprising feedback! I found myself feeling a sense of disappointment after this compared to some other posts that get loads of positive feedback, and make me feel great....

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Do Women Actually Want to be On Top?

(3) Comments | Posted March 21, 2014 | 5:27 PM

This month we celebrated International Women's Day and it got me thinking about women and work. We owe a debt to the women who came before us. They broke through the proverbial male-guarded glass ceiling and opened doors for women to join men in their climb up the...

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Finding Fulfillment in Today's Jealous Generation

(0) Comments | Posted March 7, 2014 | 11:02 AM

When I was younger and just starting out in my career, I looked up to strong, successful women like Anna Wintour, Donna Karan and Hillary Clinton. I would learn about their achievements in the paper, on TV or in magazines. They got to where they were through a combination of...

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How to Tell If You're Dating a Narcissist

(13) Comments | Posted February 18, 2014 | 5:09 PM

In honour of February, while we celebrate all that's great about love, I feel it's important to also talk about what -- or who -- to avoid when it comes to matters of the heart.

Do you remember learning about the myth of Narcissus, the handsome man...

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What is Love, Actually? This February, I'm Finding Out

(0) Comments | Posted February 3, 2014 | 11:08 AM

It's February, the month of love and I just adore it! The shops are full of treats, there's valentines in all the aisles, pink and red in the windows, a feeling of romance in the air, proposals given and new relationships beginning...what's not to love!? Whether I'm single or attached,...

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There Are 747,000 Canadians Living With Dementia

(0) Comments | Posted January 22, 2014 | 4:16 PM

For those of you who read my post, I know this isn't what I usually write about but I felt like it was an important topic to touch on because January is Alzheimer Awareness Month.

And for those touched by this disease or other forms of dementia, feelings...

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How to Make 2014 Your Most Creative Year Yet

(0) Comments | Posted January 9, 2014 | 2:04 PM

There's a lot of pressure on 20-somethings these days to discover your calling, define yourself or find your passion. We read blogs or hear speeches by creative types who are living the dream: they have that "spark" in their career, they're making something meaningful and they're...

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How to Make Resolutions You'll Actually Keep

(2) Comments | Posted December 31, 2013 | 4:27 PM

I love resolutions! They allow us the chance to take stock of where we've come and look at where we're headed. It's important to pause now and then to reflect on our own development and progress, otherwise it can all go by in a blur.

Last year I wrote...

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"Home Alone" for the Holidays? Embrace it!

(0) Comments | Posted December 20, 2013 | 3:12 PM

Once December rolls around, it can seem like everyone is divided into couples and singles; it's almost worse than Valentine's Day because it lasts all month! You'll hear couples talk about the gifts they're buying one another, or the dinners they're hosting, or the holiday parties they're attending....

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Four Ways to Live an Authentic Life

(0) Comments | Posted December 11, 2013 | 1:04 PM

I consider myself a spiritual person, so I was both intrigued and open to a friend's suggestion that I read Don Miguel Ruiz's The Four Agreements. Though originally published in 1997, this book is one of those timeless tales of self-love and the behaviours we've become accustomed to that limit...

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What The Kids of Haiti Taught Me About the Spirit of Giving

(0) Comments | Posted December 6, 2013 | 4:11 PM

Have you ever come home to find your whole world has been torn away? There's a sinking feeling when you realize you'll have to rebuild it all back up from scratch; things that took you years to achieve. Your mind races: who do you call first, what possessions can you...

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