Natasha Koifman
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Natasha Koifman created NKPR in 2002 in order to combine her two passions: shining a spotlight on stories of substance and supporting causes that are making a difference around the world. Under Natasha’s guidance and leadership, NKPR has established itself as a highly regarded full-service marketing, digital media and public relations agency, representing over 30 national and international brands including Mulberry, Kiehl’s Since 1851, essie Cosmetics, The Jones Group, Zwilling J.A. Henckels and DAVIDsTEA.

Koifman has been recognized by the industry for her acute public relations expertise, her authoritative commentary on popular culture and her inherent fashion-forward sensibility. Winner of the 2014 Notable Public Relations and Communications Award, and selected as one of the most innovative people in North America by BizBash, Natasha currently shares her voice as the public relations expert on Newstalk1010, contributes weekly to the Huffington Post and provides regular pop-culture commentary on Entertainment Tonight Canada. As one of the first tastemakers to be featured on the internationally renowned fashion platform The Coveteur, her signature high-style aesthetic has been profiled in leading publications including FASHION, the Globe and Mail, Canadian Living, Chatelaine, NOW Magazine, and many more.

With the belief that PR can help forge meaningful relationships between the public and not-for-profit sector, Natasha is dedicated to social responsibility and giving back to those in need. She acts as the Chair of the Board at Artists for Peace and Justice Canada, working with a star-studded board which includes founder and Academy Award-winning director Paul Haggis, Olivia Wilde, James Franco, Ben Stiller, Maria Bello, Javier Bardem, Daniel Craig, Pierce Brosnan, Susan Sarandon and many more. Natasha has also championed cause-related initiatives for organizations including Camp Oochigeas, Partners for Mental Health, MusiCounts, Paws for the Cause, Big Brothers Big Sisters, Boys and Girls Clubs of Canada, Girls on the Run and Can Fund!

Koifman currently splits her time between her homes in Toronto and New York City. She has one son, Justin, and two Black Labs, Grady and Ko-D.

Entries by Natasha Koifman

Kindness Is The Best Gift This Holiday Season

(0) Comments | Posted November 24, 2015 | 1:34 PM

Every day we see people in need, both here in Canada and elsewhere, and I feel like the spirit of giving is higher now than ever. It is my hope that the gift of giving back is something we're going to see a lot of this holiday season. From sponsoring...

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This Is What I Learned From A Social Media Break

(2) Comments | Posted October 23, 2015 | 1:33 PM

Over the past decade, social media has influenced our lives in so many ways. It's changed the way we work, the way we share information, the relationships we have, and the way we socialize. But did you know that our brains crave social interaction and being...

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How Would You Define Yourself in 5 Words?

(0) Comments | Posted October 2, 2015 | 6:04 PM

Like building a lasting relationship, maintaining our personal brand is something that we have to keep working on. We evolve through our experiences and interactions with others, and our personal brand evolves with us. This is why it's important to continually check in and re-evaluate how we define it.

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Your Destiny Is Determined by Your Decisions

(1) Comments | Posted August 20, 2015 | 5:01 PM

"I do believe that one way to have a destiny is to choose one." Melinda McGraw

Like the quote above, I believe we have control over our destiny. Although the words "fate" and "destiny" mean similar things, to me they are quite different. Fate is what puts opportunities in front...

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Making Time for Self-Care Isn't Selfish

(0) Comments | Posted August 11, 2015 | 6:16 PM

If you're like me, you have a hard time saying no. I've written about the power of "no" before, how it helps you set boundaries and take back some of your time. But what about making time for yourself when you don't want to say no? How do...

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Is Social Media Making You Soulless?

(0) Comments | Posted July 24, 2015 | 9:13 AM

We don't need an official study to tell us that digital media affects our relationships, although there are many. When we're online 24/7, it's pretty clear that it's going to influence our offline lives too. Digital media is creating a huge disconnect between us that's not going away.

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No Expectations Means No Limitations

(0) Comments | Posted July 8, 2015 | 3:22 PM

"Let your dreams outgrow the shoes of your expectations." Ryunosuke Satoro

When we live our lives chasing expectations, we close ourselves off to opportunities. My life did not follow a specific order; everything that happened felt surprisingly unexpected and even scary at times, but it left me...

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For Monica Lewinsky: Shame On Us

(0) Comments | Posted June 22, 2015 | 5:03 PM

"When you judge others, you do not define them, you define yourself." Earl Nightingale

This is Monica Lewinsky's year -- her time to step out of the shadow of a reputation that precedes her and remind the world that she is not a headline, gossip fodder or...

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5 Quick Steps to Making a Comeback

(1) Comments | Posted May 1, 2015 | 2:39 PM

Robert Downey Jr. was right to walk out on his interview with Britain's Channel 4 after being asked inappropriately about his past. Instead of promoting Downey's latest movie, host Krishnan Guru-Murphy wanted to know about his drug use and jail time...about the man Downey used to be. But...

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Want to Get Ahead? Think Like a Boss

(4) Comments | Posted April 6, 2015 | 6:55 PM

"Whether you think you can, or you think you can't -- you're right." Henry Ford

Entrepreneurs and business leaders believe in themselves. They trust their gut and act in accordance with what they know to be true. When you are at the head of a company you...

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The Power of Saying 'No'

(1) Comments | Posted March 16, 2015 | 12:16 AM

As Coco Chanel once said, "Elegance is refusal." It's a quote that my friend, designer Lori Morris, introduced me to and it really resonates with me; it makes me think about the power of no.

As we go through life, we are often told to open ourselves...

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This Year's Oscars Proved We're All Role Models

(1) Comments | Posted February 25, 2015 | 5:49 PM

Sunday night's 2015 Oscar speeches were filled with passion, more than any year I can remember. So many award winners took their time on stage as an opportunity to speak out against inequalities or to give their voice to causes they believe in.

From The Imitation Game screenwriter, Graham...

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How to Tell if That Special Someone Is Into You

(0) Comments | Posted February 9, 2015 | 3:24 PM

Last month on The Tonight Show, Nicole Kidman confessed to Jimmy Fallon that she had a crush on him but he didn't seem to like her back. Jimmy, however, was clearly blown away and quite embarrassed; he said he had no idea the gorgeous actress was into him,...

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Six Secrets to Sticking with Your Fitness Goals

(0) Comments | Posted January 26, 2015 | 12:13 PM

I don't know about you, but I have a great feeling about 2015! There's just something in the air -- positive energy, a buzz of excitement -- and it's got me entering the year with unbridled enthusiasm. I love January because it's resolution time, and like many of us, I...

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Do Our Online Personas Truly Reflect Who We Are?

(0) Comments | Posted January 17, 2015 | 10:15 AM

In my line of work, I attend many events and meet lots of new people. Lately I have noticed that one of the first things I'm often asked is: "What's your Instagram handle?" They ask me to follow them and say they'll follow me back, and it made me wonder......

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How To Choose Your New Year's Resolutions

(0) Comments | Posted December 30, 2014 | 7:15 PM

It's New Year's resolution time again! I love this time of year because reflecting on where I've come from and where I'm going is a great way for me to stay on track as I work towards my goals. Whenever I make my resolutions, I always go back to the...

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What Does Being a 'Friend' Really Mean?

(2) Comments | Posted December 13, 2014 | 12:03 PM

Around the holidays we hear all about spending time with loved ones, being grateful and showing them how much we care. A lot of our thoughts will be about our family and friends. But lately social media has changed our perception of friendship, how we view it, how we behave...

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How to Maintain Your Sense of Self While You're Part of a Couple

(1) Comments | Posted November 26, 2014 | 5:56 PM

In North America today, single people outnumber married people. Our culture today promotes the single life -- we are working longer hours, we treat ourselves more, we go on spontaneous trips -- even though society still promotes family life as the "norm."

But we still...

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Take That Next Step and Start Living Your Potential

(0) Comments | Posted November 7, 2014 | 12:46 PM

We all make choices in our lives every day -- some big, some small. We need to decide where to live, who to date, what job to take, how to brand ourselves...and we often base these decisions on short-term gratifications like what makes us happy for the moment, what seems...

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To the Hollywood Girls Who Don't Fully Understand What a Feminist Is

(39) Comments | Posted October 14, 2014 | 6:22 PM

There's a lot of talk about the "F Word" in Hollywood right now. Are they? Aren't they? A feminist, I mean. So many performers are standing up and declaring I AM or I AM NOT...but I think they're missing the point. I spoke about this recently on a...

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