Natasha Koifman
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Natasha Koifman created NKPR in 2002 in order to combine her two passions: shining a spotlight on stories of substance and supporting causes that are making a difference around the world. Under Natasha’s guidance and leadership, NKPR has established itself as a highly regarded full-service marketing, digital media and public relations agency, representing over 30 national and international brands including Mulberry, Kiehl’s Since 1851, essie Cosmetics, The Jones Group, Zwilling J.A. Henckels and DAVIDsTEA.

Koifman has been recognized by the industry for her acute public relations expertise, her authoritative commentary on popular culture and her inherent fashion-forward sensibility. Winner of the 2014 Notable Public Relations and Communications Award, and selected as one of the most innovative people in North America by BizBash, Natasha currently shares her voice as the public relations expert on Newstalk1010, contributes weekly to the Huffington Post and provides regular pop-culture commentary on Entertainment Tonight Canada. As one of the first tastemakers to be featured on the internationally renowned fashion platform The Coveteur, her signature high-style aesthetic has been profiled in leading publications including FASHION, the Globe and Mail, Canadian Living, Chatelaine, NOW Magazine, and many more.

With the belief that PR can help forge meaningful relationships between the public and not-for-profit sector, Natasha is dedicated to social responsibility and giving back to those in need. She acts as the Chair of the Board at Artists for Peace and Justice Canada, working with a star-studded board which includes founder and Academy Award-winning director Paul Haggis, Olivia Wilde, James Franco, Ben Stiller, Maria Bello, Javier Bardem, Daniel Craig, Pierce Brosnan, Susan Sarandon and many more. Natasha has also championed cause-related initiatives for organizations including Camp Oochigeas, Partners for Mental Health, MusiCounts, Paws for the Cause, Big Brothers Big Sisters, Boys and Girls Clubs of Canada, Girls on the Run and Can Fund!

Koifman currently splits her time between her homes in Toronto and New York City. She has one son, Justin, and two Black Labs, Grady and Ko-D.

Entries by Natasha Koifman

The Power of Saying 'No'

(1) Comments | Posted March 15, 2015 | 11:16 PM

As Coco Chanel once said, "Elegance is refusal." It's a quote that my friend, designer Lori Morris, introduced me to and it really resonates with me; it makes me think about the power of no.

As we go through life, we are often told to open ourselves...

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This Year's Oscars Proved We're All Role Models

(1) Comments | Posted February 25, 2015 | 4:49 PM

Sunday night's 2015 Oscar speeches were filled with passion, more than any year I can remember. So many award winners took their time on stage as an opportunity to speak out against inequalities or to give their voice to causes they believe in.

From The Imitation Game screenwriter, Graham...

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How to Tell if That Special Someone Is Into You

(0) Comments | Posted February 9, 2015 | 2:24 PM

Last month on The Tonight Show, Nicole Kidman confessed to Jimmy Fallon that she had a crush on him but he didn't seem to like her back. Jimmy, however, was clearly blown away and quite embarrassed; he said he had no idea the gorgeous actress was into him,...

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Six Secrets to Sticking with Your Fitness Goals

(0) Comments | Posted January 26, 2015 | 11:13 AM

I don't know about you, but I have a great feeling about 2015! There's just something in the air -- positive energy, a buzz of excitement -- and it's got me entering the year with unbridled enthusiasm. I love January because it's resolution time, and like many of us, I...

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Do Our Online Personas Truly Reflect Who We Are?

(0) Comments | Posted January 17, 2015 | 9:15 AM

In my line of work, I attend many events and meet lots of new people. Lately I have noticed that one of the first things I'm often asked is: "What's your Instagram handle?" They ask me to follow them and say they'll follow me back, and it made me wonder......

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How To Choose Your New Year's Resolutions

(0) Comments | Posted December 30, 2014 | 6:15 PM

It's New Year's resolution time again! I love this time of year because reflecting on where I've come from and where I'm going is a great way for me to stay on track as I work towards my goals. Whenever I make my resolutions, I always go back to the...

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What Does Being a 'Friend' Really Mean?

(2) Comments | Posted December 13, 2014 | 11:03 AM

Around the holidays we hear all about spending time with loved ones, being grateful and showing them how much we care. A lot of our thoughts will be about our family and friends. But lately social media has changed our perception of friendship, how we view it, how we behave...

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How to Maintain Your Sense of Self While You're Part of a Couple

(1) Comments | Posted November 26, 2014 | 4:56 PM

In North America today, single people outnumber married people. Our culture today promotes the single life -- we are working longer hours, we treat ourselves more, we go on spontaneous trips -- even though society still promotes family life as the "norm."

But we still...

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Take That Next Step and Start Living Your Potential

(0) Comments | Posted November 7, 2014 | 11:46 AM

We all make choices in our lives every day -- some big, some small. We need to decide where to live, who to date, what job to take, how to brand ourselves...and we often base these decisions on short-term gratifications like what makes us happy for the moment, what seems...

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To the Hollywood Girls Who Don't Fully Understand What a Feminist Is

(39) Comments | Posted October 14, 2014 | 5:22 PM

There's a lot of talk about the "F Word" in Hollywood right now. Are they? Aren't they? A feminist, I mean. So many performers are standing up and declaring I AM or I AM NOT...but I think they're missing the point. I spoke about this recently on a...

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Can You Be An Introvert With the Career of an Extrovert?

(1) Comments | Posted October 6, 2014 | 5:27 PM

The Greek philosopher Plato determined everyone in the world had one of four personality types: Choleric, Phlegmatic, Sanguine or Melancholy. He called them "humours" but nowadays experts take it further, studying personality in more in-depth ways, like with the famous Myers-Briggs test (which is also based...

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How to Find the Real Look of Love From the Right Person

(0) Comments | Posted September 16, 2014 | 12:21 PM

The rush of TIFF has come and gone. Most of the events are over and that means a little break in the action! The other night I was looking back over the past week and thinking about the moments that meant the most to me. I LOVED sharing the stage...

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Lessons About Power Struggles in a Relationship

(0) Comments | Posted August 12, 2014 | 8:56 AM

I recently was at a business lunch at Cipriani in New York City and what started off as a very interesting work discussion turned into a more personal one. The client I was having lunch with told me about his amazing wife -- how much he loves her, how she...

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9 Lessons to Inspire You to Live Life to the Fullest

(0) Comments | Posted July 25, 2014 | 12:53 PM

When my most sarcastic and cynical friend Carlos sent me the link to Tim Minchin's honourary Doctor of Letters acceptance speech, I was expecting something sarcastic, certainly not something I would connect with in the strong way that I did. The Australian musician, composer, songwriter, actor, comedian and...

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Moving in Together in Your 30s? Here Are Some Things to Consider

(1) Comments | Posted July 10, 2014 | 5:43 PM

Moving in with someone is a big deal. No matter what stage of life you're at there will be different issues, but it's never something to do without truly considering what it means.

When you're in your early 20s and moving in with your boyfriend for the...

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Why You Should Try and Be "Authentic"

(0) Comments | Posted June 30, 2014 | 5:48 PM

I write a lot about authenticity, and I promote it whenever possible. It's one of the things I value most, and I believe living authentically is an integral part of creating a life that is fulfilling and true to you. I've written about using it to build your

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What's Your Personal Brand?

(0) Comments | Posted June 16, 2014 | 5:57 PM

If you read my blog regularly, you'll know I often write about branding, not only for companies but also for people. Personal branding means more today than it ever has; image is everything. For me, a person's brand is about authenticity. One of the first blogs I ever wrote was...

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What Will You Do To Change The World?

(0) Comments | Posted June 2, 2014 | 5:31 PM

I have been an advocate for access to education for many years in Haiti as I believe it truly empowers the children and all people in the country, so to learn about what is happening to the girls in Nigeria is horrific. I am saddened and troubled by the fact...

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Are You Ready to Move? How to Decide

(0) Comments | Posted May 23, 2014 | 6:17 PM

Toronto is my home -- I love this city. I've always wanted to build my life here. But, after living in New York City for many years in my 20s I felt a connection to that city as well. So when an opportunity presented itself to work there and eventually...

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Think You're Unhappy Because of Your Job? Don't Quit Just Yet

(1) Comments | Posted May 7, 2014 | 12:44 PM

It can be easy to place too much of your unhappiness on your job. When you spend eight-plus hours a day there, likely more than you spend doing anything else on a given weekday, it's no wonder that work carries so much weight on how satisfied you feel in life....

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