Natasha Koifman
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Natasha Koifman created NKPR in 2002 in order to combine her two passions: shining a spotlight on stories of substance and supporting causes that are making a difference around the world. Under Natasha’s guidance and leadership, NKPR has established itself as a highly regarded full-service marketing, digital media and public relations agency, representing over 30 national and international brands including Mulberry, Kiehl’s Since 1851, essie Cosmetics, The Jones Group, Zwilling J.A. Henckels and DAVIDsTEA.

Koifman has been recognized by the industry for her acute public relations expertise, her authoritative commentary on popular culture and her inherent fashion-forward sensibility. Winner of the 2014 Notable Public Relations and Communications Award, and selected as one of the most innovative people in North America by BizBash, Natasha currently shares her voice as the public relations expert on Newstalk1010, contributes weekly to the Huffington Post and provides regular pop-culture commentary on Entertainment Tonight Canada. As one of the first tastemakers to be featured on the internationally renowned fashion platform The Coveteur, her signature high-style aesthetic has been profiled in leading publications including FASHION, the Globe and Mail, Canadian Living, Chatelaine, NOW Magazine, and many more.

With the belief that PR can help forge meaningful relationships between the public and not-for-profit sector, Natasha is dedicated to social responsibility and giving back to those in need. She acts as the Chair of the Board at Artists for Peace and Justice Canada, working with a star-studded board which includes founder and Academy Award-winning director Paul Haggis, Olivia Wilde, James Franco, Ben Stiller, Maria Bello, Javier Bardem, Daniel Craig, Pierce Brosnan, Susan Sarandon and many more. Natasha has also championed cause-related initiatives for organizations including Camp Oochigeas, Partners for Mental Health, MusiCounts, Paws for the Cause, Big Brothers Big Sisters, Boys and Girls Clubs of Canada, Girls on the Run and Can Fund!

Koifman currently splits her time between her homes in Toronto and New York City. She has one son, Justin, and two Black Labs, Grady and Ko-D.

Entries by Natasha Koifman

For A Happier Relationship, Lead By Example

(1) Comments | Posted July 12, 2016 | 3:46 PM

happy couple


If you're like many couples, there may be things that your partner does or doesn't do that bother you. Maybe you wished he would eat better. Instead of kale salad (your 'go to' lunch) he typically has burgers and fries. Or perhaps you...

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Can Privacy And Social Media Coexist?

(0) Comments | Posted June 23, 2016 | 12:29 PM

For anyone who follows me on Instagram, you'll know that I regularly post pictures from my professional and personal life. For me, both worlds are interconnected so it feels natural. In fact, I think that all my posts are personal because everything I do needs to feel authentic for me....

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Lessons From The Most Beautiful Women In The World

(5) Comments | Posted May 16, 2016 | 2:56 PM

Jennifer Aniston was recently voted People's 2016 World's Most Beautiful Woman. This is the second time that the hugely popular and likeable film star has made the list. Her first win was back in 2004. With her warm smile, toned body that seems to defy age, and famous...

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How To Survive A Breakup

(0) Comments | Posted April 19, 2016 | 3:56 PM

Of all the stresses we experience in life, a breakup is one of the worst. It shakes the foundation of your life at its core and shatters the world that you once knew, wreaking havoc on your mental and physical health. There's a reason they call it heartache!

As painful...

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How Empowerment Leads To Equality

(0) Comments | Posted March 8, 2016 | 10:35 AM

Let's all celebrate and salute the women who empower us!
March 8 is International Women's Day, our chance to celebrate the many achievements and contributions women are making around the world. There is a lot to celebrate, especially in Canada. Each year, women are gaining more ground on...

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The Falling Loonie: Who's Winning and Who's Losing

(6) Comments | Posted February 2, 2016 | 9:08 AM

This column is a bit of a departure for me. I'm more comfortable writing about relationships, my favourite fashion designers, meaningful causes and consumer trends than interest rates but the Canadian dollar has been a hot topic of discussion pretty much every where I go when I am working in...

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David Bowie's Best Song Lyrics Remain As Meaningful As Ever

(0) Comments | Posted January 19, 2016 | 3:22 PM

Like so many others, I was saddened to learn about the death of David Bowie. When we lose someone, it makes you realize how much you value that voice until it's gone.

I grew up listening to Bowie's music and found myself in the days following his death turning back...

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Habits Of Happy People

(0) Comments | Posted December 22, 2015 | 2:51 PM

There's so much to worry about or be upset over lately, I feel the only way to fight it is with happiness and joy. What does it mean to be happy? To me, happiness is about feeling at peace. It's also about ensuring that I make the people...

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A Rebound Could Be What Your Breakup Needs

(0) Comments | Posted December 9, 2015 | 12:35 PM

I love love, so when I heard that Blake Shelton and Gwen Stefani had gotten together, I was happy for them. Love is rare, so I celebrate it wherever it comes from. Blake and Gwen also reminded me of times in my life when I've been on the rebound. Opposites...

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Kindness Is The Best Gift This Holiday Season

(0) Comments | Posted November 24, 2015 | 12:34 PM

Every day we see people in need, both here in Canada and elsewhere, and I feel like the spirit of giving is higher now than ever. It is my hope that the gift of giving back is something we're going to see a lot of this holiday season. From sponsoring...

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This Is What I Learned From A Social Media Break

(2) Comments | Posted October 23, 2015 | 12:33 PM

Over the past decade, social media has influenced our lives in so many ways. It's changed the way we work, the way we share information, the relationships we have, and the way we socialize. But did you know that our brains crave social interaction and being...

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How Would You Define Yourself in 5 Words?

(0) Comments | Posted October 2, 2015 | 5:04 PM

Like building a lasting relationship, maintaining our personal brand is something that we have to keep working on. We evolve through our experiences and interactions with others, and our personal brand evolves with us. This is why it's important to continually check in and re-evaluate how we define it.
...

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Your Destiny Is Determined by Your Decisions

(1) Comments | Posted August 20, 2015 | 4:01 PM

"I do believe that one way to have a destiny is to choose one." Melinda McGraw

Like the quote above, I believe we have control over our destiny. Although the words "fate" and "destiny" mean similar things, to me they are quite different. Fate is what puts opportunities in front...

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Making Time for Self-Care Isn't Selfish

(0) Comments | Posted August 11, 2015 | 5:16 PM

If you're like me, you have a hard time saying no. I've written about the power of "no" before, how it helps you set boundaries and take back some of your time. But what about making time for yourself when you don't want to say no? How do...

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Is Social Media Making You Soulless?

(0) Comments | Posted July 24, 2015 | 8:13 AM

We don't need an official study to tell us that digital media affects our relationships, although there are many. When we're online 24/7, it's pretty clear that it's going to influence our offline lives too. Digital media is creating a huge disconnect between us that's not going away.

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No Expectations Means No Limitations

(0) Comments | Posted July 8, 2015 | 2:22 PM

"Let your dreams outgrow the shoes of your expectations." Ryunosuke Satoro

When we live our lives chasing expectations, we close ourselves off to opportunities. My life did not follow a specific order; everything that happened felt surprisingly unexpected and even scary at times, but it left me...

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For Monica Lewinsky: Shame On Us

(0) Comments | Posted June 22, 2015 | 4:03 PM

"When you judge others, you do not define them, you define yourself." Earl Nightingale

This is Monica Lewinsky's year -- her time to step out of the shadow of a reputation that precedes her and remind the world that she is not a headline, gossip fodder or...

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5 Quick Steps to Making a Comeback

(1) Comments | Posted May 1, 2015 | 1:39 PM

Robert Downey Jr. was right to walk out on his interview with Britain's Channel 4 after being asked inappropriately about his past. Instead of promoting Downey's latest movie, host Krishnan Guru-Murphy wanted to know about his drug use and jail time...about the man Downey used to be. But...

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Want to Get Ahead? Think Like a Boss

(4) Comments | Posted April 6, 2015 | 5:55 PM

"Whether you think you can, or you think you can't -- you're right." Henry Ford

Entrepreneurs and business leaders believe in themselves. They trust their gut and act in accordance with what they know to be true. When you are at the head of a company you...

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The Power of Saying 'No'

(1) Comments | Posted March 15, 2015 | 11:16 PM

As Coco Chanel once said, "Elegance is refusal." It's a quote that my friend, designer Lori Morris, introduced me to and it really resonates with me; it makes me think about the power of no.

As we go through life, we are often told to open ourselves...

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