According to a recent study from the Oxford Martin Programme on the Impacts of Future Technology nearly half of all U.S. jobs could be replaced by computers over the next two decades. However, this assumes that "creative skills" can be easily taught and it may underestimate the pace at which artificial intelligence is developing.
I work for an ad agency, and focus on digital engagement. I want to share the story of how we made a practical 3D printing application happen. We were in the product design business. Back in the day it would've taken months, if not years, to build a practice to do this work. We had achieved it in less than four weeks.
I'm enthusiastic about the bright future that is ahead if we can continue to foster and encourage governments, business leaders and young students to look beyond the limits to make the impossible, possible. I find myself wondering what it will take to win in this Third Industrial Revolution, and I keep coming back to our youth, these students whose brilliant minds know no limits. Are we doing enough to encourage and inspire them? Are we finding the right venues to foster innovation and commercialization of the best ideas in Canada, or will we retain our role as an exporter of raw goods, rather than an information economy of the future?
The next half century could well be about advertising taking on a smaller position in the expanding marketing sphere as brands create loyalty not through impressions but by creating tools, applications, physical devices, true utility, and more robust loyalty extensions that makes them more valuable in a consumer's life. It will be interesting to see which brands embrace media beyond the screen.
Two words: Apocalypse Preparedness. It's on the minds of the citizens of the Western World and is stimulating this Leftist-Libertarianism. Simply put, when the world goes to shit and it's every person for themselves, those with a cold-storage full of preserves and an equipped workshop that can repair radios and shotguns will be more likely to survive.