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Imagine if all the money used to sell cars were put into promoting cycling and mass transit. To even the playing field, health and environmental agencies could run public education campaigns describing the private automobiles' dangers, pollutants, space consumption, financial burdens, toll on the climate, etc. Malmö Sweden, for instance, ran a "No Ridiculous Car Trips" campaign to reduce journeys of less than five kilometres.
Want to know one quick way to tell how different Canada is from the U.S.? It won't take long. Just watch a few TV commercials. They speak volumes. These days, it seems impossible to sell anything on U.S. TV networks without the use of explosions, interpersonal violence, gratuitous sex, car wrecks, or gunplay. It's almost a flip image of Canadian TV, where you see elements sadly lacking on American spots: humour, whimsy, subtlety, cleverness, intelligence. If you want a microcosm of what's wrong with the U.S. -- and what's right with Canada -- you couldn't find a better place to look than by watching their TV commercials.
Facebook can't fail. There are one billion users. Switching costs are just too high -- people can't go elsewhere when all of their friends are on Facebook. That's what the folks at Friendster and MySpace thought -- just before users abandoned them in droves. Facebook could be next -- especially if they keep interrupting their users.
If you consider the products and services you purchase, take note of how they make you feel. You may note that how you feel about the product relates to an ad campaign or marketing strategy employed by the product.