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The Difference Between American and Canadian TV Commercials

Bill Mann | Posted 10.13.2013 | Canada
Bill Mann

Want to know one quick way to tell how different Canada is from the U.S.? It won't take long. Just watch a few TV commercials. They speak volumes. These days, it seems impossible to sell anything on U.S. TV networks without the use of explosions, interpersonal violence, gratuitous sex, car wrecks, or gunplay. It's almost a flip image of Canadian TV, where you see elements sadly lacking on American spots: humour, whimsy, subtlety, cleverness, intelligence. If you want a microcosm of what's wrong with the U.S. -- and what's right with Canada -- you couldn't find a better place to look than by watching their TV commercials.

Hey, Facebook: Stop Interrupting Users With Annoying Ads

Paul Barter | Posted 06.06.2013 | Canada
Paul Barter

Facebook can't fail. There are one billion users. Switching costs are just too high -- people can't go elsewhere when all of their friends are on Facebook. That's what the folks at Friendster and MySpace thought -- just before users abandoned them in droves. Facebook could be next -- especially if they keep interrupting their users.

Creating an Emotional Connection to Your Business

Larry Leach | Posted 01.12.2012 | Canada Business
Larry Leach

If you consider the products and services you purchase, take note of how they make you feel. You may note that how you feel about the product relates to an ad campaign or marketing strategy employed by the product.