Advertising Agency

Brands Can Do Better Than Super Bowl Ads

Mitch Joel | Posted 04.06.2013 | Canada Business
Mitch Joel

It's the time of the year when brands are glued to their social media analytics to try and decipher if the millions of dollars spent for a 30-second spot was extended, enhanced and otherwise optimized by the traction that it may (or may not) have received in the social media space. But, here's the thing: what were the best two ads you remember from last year's Super Bowl? Any idea? Did it roll off the tip of your tongue? Are you currently a valuable customer of theirs?

The Business Lesson in Chanel No. 5's Marketing Disaster

Mitch Joel | Posted 02.24.2013 | Canada Business
Mitch Joel

Chanel No. 5 probably has some thinking to do about whether this deal with Brad Pitt produced the results that they anticipated. Media professionals have a million excuses when a campaign fails. "Fit" is sometimes mentioned in the excuses, but not frequently enough.

Are Startups The Future Of Media?

Mitch Joel | Posted 08.26.2012 | Canada Business
Mitch Joel

If you take a serious look at the media world, there are only a handful of significant players. While it may be easy to define "significant" as a company doing interesting things, it's more practical to look at the media landscape. Last time I checked, no media company was behind the creation of Twitter, Instagram, Pinterest or any other new media darling du jour. My guess is that they'll be investors as soon as they physically can be.