ADVERTISING REVENUE

The Pageview Industrial Complex

It's hard to argue that most content-based webpages aren't all that annoying, but there is a cost for access and there is a cost for this content that must be paid by the consumers. Whether this is a paid-subscription model to underwrite the profitability of the business or ad-supported as the model, consumers have to accept that advertising and pageviews are going nowhere.
Reuters

Facebook Should Not Be Treated like Other Media

What does Facebook sell? You could say advertising. They sell advertising to the tune of several billions of dollars each and every year. If Facebook is a media company, we then have to ask ourselves: What kind of media channel does Facebook provide and how does it compare to those other media channels?