ADVERTISING

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The Future Of Media Trading Is No Trading At All

Current advertising and media trading platforms are designed to allow buyers ultimate flexibility. While this sounds like an effective strategy, users run into issues when these platforms inevitably fail to understand the brand's business model and therefore fail to provide true value. In the attempts to accommodate everyone, they accommodate no one, and audience discovery methods remain primitive at best.
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The Evolution Of Beer Advertising

Beer producers have often been on the forefront of marketing trends, finding edgy new ways of capturing the attention of drinkers and making sure their brand loyalty is strong. Even in the early days of advertising, beer brands were the ones responsible for pushing the envelope and finding new ways of engaging consumers.
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The Blurred Line Between Advertorial And Editorial

There used be a great divide between the advertising and editorial departments of media outlets; they operated in separate silos and never the twain shall meet. But those days are gone. At the end of the day, the media is a business -- and it's a tough business. Revenues are drying up, falling year after year. It makes good business sense to leverage earned media opportunities with a paid advertising buy.
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The Media Isn't To Blame For The Ruthlessness Of Eating Disorders

Eating disorders don't care if you're male or female, under 10 years old or over 50 years old. They'll destroy anyone who's ripe for the picking. When I speak at school or to parents about body image, the issue of media manipulation always comes up and for good reason. We are definitely influenced by what we see and hear in our magazines and TV screens, but does the media CAUSE eating disorders? I say no.