Canada Advertising

Bad Sex Doesn't Sell Porn -- Or Fashion (NSFW)

Erika Lust | Posted 07.21.2014 | Canada
Erika Lust

Abercrombie & Fitch has been peddling billboards of apparently-naked men for decades and it seemed to work okay. American Apparel shocked and titillated with its early campaigns: using sex appeal to sell such sundry basics as t-shirts and socks. My theory? BAD sex doesn't sell. And this is one similarity between the porn and fashion industries.

Want to Understand the Modern Man? Forget Gender Roles

Carlos de Torres | Posted 07.09.2014 | Canada Living
Carlos de Torres

In the world we are living in today, the modern man is complex and if we cannot make the effort to understand them then how will we ever start to get there? Is it just about selling product, or can advertising now be a tool for which we guide lifestyles? Can we show the modern man that he can share on social, that he can be a stay-at-home father and that he can evolve his role?

Jack Astor's New Sexist Ad Proves They Really Are Asses

Toula Drimonis | Posted 07.03.2014 | Canada Living
Toula Drimonis

"Our patios are like national parks. Huge and filled with cougars." This is Jack Astor's latest brilliant burst of marketing genius. Cougar: An older woman who frequents clubs in order to score with a much younger man. Now here's the term for older men who date younger women for casual sex. They're called... men. The term 'cougar' is so derogatory, ageist and sexist, it baffles me that some women use with it pride. Jack Astor's logo is an ass. As in a donkey's ass. I've never felt any which way about the company, but after today, I feel like that logo suits them perfectly.

Achieving Student Loyalty -- What Would Don Draper Do?

Rob Henderson | Posted 05.29.2014 | Canada Business
Rob Henderson

After I watched the season seven finale of Mad Men, I opened my laptop and stared at our latest yconic research on student loyalty. With the finale st...

People Without Educational Expertise Shouldn't Draft Educational Policy

DeSmog Canada | Posted 06.07.2014 | Canada
DeSmog Canada

The answer seems to be found in that old abysmal gap between policy-makers and practitioners. Why is anyone without educational expertise drafting educational policy? The actual question of who decides upon curriculum is nothing new: even the role and qualifications of teachers in this process is a contested matter.

How Intrusive Can 'Acceptable' Online Advertising Be?

Lucy Leiderman | Posted 06.03.2014 | Canada
Lucy Leiderman

Facebook has also used 'sponsored' stories, allowing advertisers to opt-in to generating ads with real people profiles (a face and a name) endorsing the ad. On March 18, 2014, however, Facebook eliminated the fact that this is a choice -- from now on, all ads may be delivered as sponsored stories.

WATCH: Every Ad Cliché Rolled Into 1 Hilarious Video

The Huffington Post Alberta | Posted 03.27.2014 | Canada Alberta

What do you get when you take a poem containing almost every business cliché and pair it with stock footage? You get a hilarious ad titled, "This ...

I Fought Misleading Food Advertising – And Won

Sarah Schultz | Posted 05.20.2014 | Canada Alberta
Sarah Schultz

I have said it before and I'll say it again: I cannot stand this type of advertising and labeling---it is misleading. Why is it misleading, you ask? Because there is no GMO wheat on the market or in our food chain and food labels should not confuse a customer.

Three Examples of Contextual Advertising Done Right

Jeff Quipp | Posted 05.19.2014 | Canada Business
Jeff Quipp

The Sochi Olympics, like other popular television viewing events (read: Oscars, Super Bowl) reinforced the importance and potential effectiveness of contextually relevant ads. Think of the Canadian Institute of Diversity and Inclusion spot that went viral, or Proctor & Gamble's Thank You Mom commercial.

Is Canada Really An 'Energy Superpower'?

Carol Linnitt | Posted 05.18.2014 | Canada
Carol Linnitt

Natural Resources Minister Joe Oliver attended the East Coast Energy Conference last week, where he said: "Canada is emerging as a 21st century energy...

As Technology Improves, Are We Moving Towards 'Her' or HAL 9000?

Carlos de Torres | Posted 05.12.2014 | Canada Business
Carlos de Torres

As our relationship with technology matures, we do expect more human connections online and we want our things to have some intuition. But are we building a world where HAL 9000 or Samantha the OS from Her will become our confidantes?

What I Learned This Week: Good Deeds Plant Seeds

Andy Nulman | Posted 04.05.2014 | Canada
Andy Nulman

I don't wanna sound all tree-huggy, but this week's lesson is a simple one of business that has more to do with green thumbs than it does with red ink or blue-chip stocks. In a nutshell: Good Deeds Plan Seeds. And now here's the story behind it.

Seven Blogging Blunders Your Business Should Avoid in 2014

Jeff Quipp | Posted 03.29.2014 | Canada Business
Jeff Quipp

By now, most businesses have bought into the idea that blogging is an important piece of their marketing communications strategy. But the ability to reach an audience through blogging can work both ways. Here are seven frequent blogging blunders that should be avoided.

What Content Marketing Can Do for You in 2014

Lisa Ostrikoff | Posted 03.16.2014 | Canada Business
Lisa Ostrikoff

There are various methods in which content marketing can work for businesses in virtually any industry, with the information provided in a variety of formats. You can either do this in-house, or hire professional content creators in a variety of mediums to do this for you. Here are some ideas that could work for you.

The Face of Advertising is Changing (Or Is It?)

Larry Leach | Posted 02.27.2014 | Canada Business
Larry Leach

In 2013, one of the most common refrains I heard while selling print ads to small business owners was "We are concentrating on our online advertising". There is no doubt there is, and should be, an upward trend towards owning your online footprint. However, the idea of marketing exclusively online for a brick and mortar business is unwise to say the least. Conversely, an online business should not close their minds to traditional advertising.

The Decline of the Millennial Empire

N/A Inc. | Posted 03.13.2014 | Canada Living
N/A Inc.

Millions of eager twenty-somethings sit poised at their laptops, each prepared to deliver the final frontier of insight into the only thing that matters: Themselves. We need to wake up and stop being a bystander in this generation's cultural devaluation.

Fast Food is Poison. Why Are We Still Selling it?

Grant Gordon | Posted 12.16.2013 | Canada Living
Grant Gordon

We shared recipes and simple ideas for students (and their parents) to make healthy, yummy, affordable food. Because fast food won't change -- it's made by scientists in white lab coats to be as cheap and addictive as possible -- the only way to stick it to fast food is to replace fast food with quick and delicious real food.

Twitter's IPO: Pay For it, But Don't Expect Equality

Lucy Leiderman | Posted 03.24.2014 | Canada Business
Lucy Leiderman

Twitter is the latest in a string of companies putting users at the whim of hasty policy changes and a rapid monetization policy put in place for IPO. You want to use it? Pay for it. While there's technically nothing wrong with this idea -- Twitter is a company and they should make money -- the fact that they're still alluding to the impression that all users have an equal opportunity in achieving influence is just inaccurate.

Why Creatives Should Use "No" More

Lucy Leiderman | Posted 01.23.2014 | Canada Business
Lucy Leiderman

I have a challenge for all creatives out there. Start with "no." Begin all of your presentations about campaigns and concepts assuming that every single person in the room is going to object. Don't get defensive or offended. "Nos" are healthy. Assume no one believes you. Back up all of your assumptions with data, examples and hard facts.

6 Reasons Your Canadian Business Needs To Go Digital

Lisa Ostrikoff | Posted 11.15.2013 | Canada Business
Lisa Ostrikoff

Canadians are plugged in more now than than ever before. From how long we use the Internet, to our level of website engagement, to our appetite for online video, Canada is on top of the world when it comes to everything online. This is great news for marketers and advertisers.

Please Don't Poach Quebec's Doctors in Our Time of Need

Beverly Akerman | Posted 11.13.2013 | Canada Politics
Beverly Akerman

Dear Lakeridge Health, This week, you started a direct mail campaign targeting Quebec doctors, medical residents, and medical students. I agree with your nearly 500 "likers" on Facebook: it's one great ad. But I'm writing to ask you if things aren't tough enough here in Quebec right now without you Ontarians trying to lure away our professionals? Who suffers most directly if our doctors and medical students leave? (Hint: it's not the PQ!)

Is Smart Marketing An Oxymoron?

Mitch Joel | Posted 10.20.2013 | Canada Business
Mitch Joel

Contrary to popular marketing ideology, we do not live in a multiple-screen world. My world is about one screen: whatever screen is in front of me. Too many brands continue to build digital ghettos where the Web, mobile, social and even e-commerce occupy and have their own, unique, strategies. This leads to brands that are wildly different across their platforms. To put it simply? These strategies are stupid. Here's why.

Mad Men Doomed to Repeat History

Paul Barter | Posted 10.01.2013 | Canada
Paul Barter

To understand the huge advertising and marketing communications merger this week between Omnicom and Publicis, one need only look back eight years to ...

Baby, You Can Track My Online Activity

Mitch Joel | Posted 09.22.2013 | Canada Business
Mitch Joel

Before you start lighting up those pitchforks and come after us marketers with a mix of mass hysteria and moral panic, take a look at your own online behavior and ask yourself, which scenario you prefer? Go to Amazon and start shopping (presuming you have been there before), and ask yourself, "what is the experience like?"

Don't Use Rosie the Riveter to Sell Me a Mop

Terri Coles | Posted 08.04.2013 | Canada Living
Terri Coles

Rosie the Riveter: it's hard to think of a feminist image that is more iconic than this one. A recent ad shows a model dressed in the gear we associate with Rosie, but not looking fierce and determined and inviting us to the gun show. Instead, she's got that patented advertising Satisfied Mom Smile on her face, secure in the knowledge that she's got the Swiffer in her arms to help with the housework.