Adwords

The Pageview Industrial Complex

Mitch Joel | Posted 08.11.2013 | Canada Business
Mitch Joel

It's hard to argue that most content-based webpages aren't all that annoying, but there is a cost for access and there is a cost for this content that must be paid by the consumers. Whether this is a paid-subscription model to underwrite the profitability of the business or ad-supported as the model, consumers have to accept that advertising and pageviews are going nowhere.

Gary Vaynerchuk on What Investors Get Wrong

Karen Geier | Posted 05.05.2013 | Canada Business
Karen Geier

For those who are interested in Angel investment or a VC round, there is a lot of contradictory information. Recently, I talked with Gary Vaynerchuk of WineLibrary and Vaynermedia about his experiences building his businesses, and also investing in some of the best known tech companies.

The Future of Advertising: Messages on Your Toaster?

Mitch Joel | Posted 03.10.2013 | Canada Business
Mitch Joel

Everything is getting connected to the Internet. From your toaster and home thermometer to your fridge and your car. As these appliances do "come online," can you even begin to imagine the media opportunities that arise from such a wealth of human information?