As entrepreneurs, we all want to predict the future. Wouldn't it be great to know the next big thing? Or what's going to grab your market's attention? After that, the key question becomes how to capitalize on this insight. Trend management tools not only give you insight into the future, they also help you plan for the future.
In a recent blog on Forbes.com, Meta S. Brown, the author of Data Mining for Dummies, gave four reasons not to get an advanced degree in data science. I, on the other hand, believe that a structured learning environment is exactly what many need to enable the career change they have contemplated for years but have not moved on it.
One symbol has become a powerful tool for connecting with intended audiences on social media: hashtags. They help expand a social network, allow one to participate in important conversations and increase online visibility. While using hashtags on social media may seem like common sense, knowing how to use them strategically is key.
Digital literacy is becoming essential for most jobs. Keeping up with the trends and technologies of how people communicate and share information is also essential for career success. Once upon a time, reading and writing were considered the basic skills for most jobs. Digital literacy has become the new literacy.
By definition, human resources is intrinsically tied to the personnel within an organization. From hiring, to training and administration, people are at the core of HR. It's hard to deny that technology has transformed the way companies approach staffing, with more tools to help find the strongest candidate for a position.
The recent rise of data journalism has witnessed the emergence of data visualization where the editors increasingly reinforce narrative with creative infographics. While major news outlets such as The Economist, The New York Times, and the Wall Street Journal retained experts in data science and visualization, most newspapers have entrusted the task to the graphics departments that rely on tools that are not specifically designed for data visualization. At times, the outcome is math and logic-defying graphics that present a false picture
The modern economies are all about competing on data and analytics. While smart governments and businesses are investing in collecting data and raising armies of data scientists, Statistics Canada is starving under the Harper government. Smart planning needs robust data and sound analytics. The Canadian government should learn from the global experts who are highlighting the advances their governments and businesses have made in data and analytics. Starving nation's statistical agency is the wrong policy in a data-centric world.
I jokingly tell colleagues in the marketing world, that you can't throw a professional marketer down a flight of stairs these days without the words "big data" tumbling out of their pockets. There's no need to benchmark brands against their competencies with big data because, quite frankly, most brands don't even have a proper definition for what big data means.
Just hashtag your picture and you'll be in the running for a prize. Check-in and we'll give you a discount. Give us your opinion and feel like you've been heard. It's a world full of customer wins but what the hell can we do with that data? Can we know you better? Can we predict a behaviour that applies across our customer base? Maybe a little, but it is fuzzy logic at best and the gut feel reflex is alive and well but with a little more colour.
A recent study by Nielsen shows that advertisers, big and small, are turning to the Internet to push their brands. Though many respondents said they still plan to use online advertising for direct response, more and more are spending money on digital brand advertising to promote their company, product or service.