Analytics

In a Data-Centric World, Harper's Cuts to StatsCan Are Baffling

Murtaza Haider | Posted 08.04.2014 | Canada Politics
Murtaza Haider

The modern economies are all about competing on data and analytics. While smart governments and businesses are investing in collecting data and raising armies of data scientists, Statistics Canada is starving under the Harper government. Smart planning needs robust data and sound analytics. The Canadian government should learn from the global experts who are highlighting the advances their governments and businesses have made in data and analytics. Starving nation's statistical agency is the wrong policy in a data-centric world.

What's Bigger Than Big Data?

Mitch Joel | Posted 03.23.2014 | Canada Business
Mitch Joel

I jokingly tell colleagues in the marketing world, that you can't throw a professional marketer down a flight of stairs these days without the words "big data" tumbling out of their pockets. There's no need to benchmark brands against their competencies with big data because, quite frankly, most brands don't even have a proper definition for what big data means.

What Do Organizations Learn When You Give Them Your Data?

Nikolas Badminton | Posted 01.23.2014 | Canada Business
Nikolas Badminton

Just hashtag your picture and you'll be in the running for a prize. Check-in and we'll give you a discount. Give us your opinion and feel like you've been heard. It's a world full of customer wins but what the hell can we do with that data? Can we know you better? Can we predict a behaviour that applies across our customer base? Maybe a little, but it is fuzzy logic at best and the gut feel reflex is alive and well but with a little more colour.

Modern Ad Dollars go to Digital Pioneers

Lisa Ostrikoff | Posted 07.24.2013 | Canada Business
Lisa Ostrikoff

A recent study by Nielsen shows that advertisers, big and small, are turning to the Internet to push their brands. Though many respondents said they still plan to use online advertising for direct response, more and more are spending money on digital brand advertising to promote their company, product or service.

Owning Your Own Business Can't Be All Fun and Games

Anne Day | Posted 03.16.2013 | Canada Business
Anne Day

There is no one way to grow and build a business successfully. We all bring our unique strengths and styles to the process. But I guess at some time we do have to grow up and learn to do stuff we don't like.

The Future of Advertising: Messages on Your Toaster?

Mitch Joel | Posted 03.10.2013 | Canada Business
Mitch Joel

Everything is getting connected to the Internet. From your toaster and home thermometer to your fridge and your car. As these appliances do "come online," can you even begin to imagine the media opportunities that arise from such a wealth of human information?

Is Big Data Really Such a Big Deal?

Elaine Mah | Posted 10.27.2012 | Canada Business
Elaine Mah

I haven't been able to pick up a paper or surf online recently without getting bombarded with news, research or expert opinions featuring Big Data and its value to the future of business. I worry that without engagement and investment, the promise of Big Data initiatives will remain just a promise.

Social Media and the Humiliation Effect

Mitch Joel | Posted 04.07.2012 | Canada Business
Mitch Joel

The true humility and humiliation of social media is not what the web analytics tell us: it's what the audience does (or doesn't do) with the content. You can buy audience, links, and clicks, but you can't buy people who care and want to share whatever it is that you are doing.