How To Capitalize On Your Company's Off-Season

Tarek Riman | Posted 10.17.2016 | Canada
Tarek Riman

Most of the companies or start-ups out there tend to give less attention to the low season compared to the high season. Yet, in this day and age, if you are not present and active at all times, you are dead in the water.

3 Trend Measurement Tools Your Business Needs

Tarek Riman | Posted 08.30.2016 | Canada Business
Tarek Riman

As entrepreneurs, we all want to predict the future. Wouldn't it be great to know the next big thing? Or what's going to grab your market's attention? After that, the key question becomes how to capitalize on this insight. Trend management tools not only give you insight into the future, they also help you plan for the future.

So You Want To Be A Data Scientist

Murtaza Haider | Posted 08.10.2016 | Canada Business
Murtaza Haider

In a recent blog on, Meta S. Brown, the author of Data Mining for Dummies, gave four reasons not to get an advanced degree in data science. I, on the other hand, believe that a structured learning environment is exactly what many need to enable the career change they have contemplated for years but have not moved on it.

Yes, Human Resources Can Be Friends With Finance

Sooky Lee | Posted 04.29.2016 | Canada Business
Sooky Lee

Gone are the days when an HR manager's work was dedicated to "hire, fire and retire" administration. HR leaders are now stepping up as strategic partners driving cultural change, succession planning, leadership strategies and workforce readiness.

What The Raptors Taught Me About Winning And Losing In Business

Jessica Knox | Posted 03.14.2016 | Canada Business
Jessica Knox

I started watching the Raptors, this year more than ever. As I watched DeRozan shoot, Scola rebound and Biyambo block and night after night, it hit me like a ton of bricks. This game (and every other, I'm sure) is ripe with lessons on how to make an impact in business.

Automated Emails Build A Loyal Customer Base

Reggie Ramone | Posted 02.09.2016 | Canada Business
Reggie Ramone

A reoccurring concern I get quite often as a growth marketer (or growth hacker, for those in the know), is: "I have customers coming in the door. How...

Hashtags Can Help Small Businesses Play In The Big Leagues

Jennifer Osborne | Posted 12.04.2015 | Canada Business
Jennifer Osborne

One symbol has become a powerful tool for connecting with intended audiences on social media: hashtags. They help expand a social network, allow one to participate in important conversations and increase online visibility. While using hashtags on social media may seem like common sense, knowing how to use them strategically is key.

The Skills Most Likely To Land You A Job In 2015

Peter Harris | Posted 12.01.2015 | Canada Business
Peter Harris

Digital literacy is becoming essential for most jobs. Keeping up with the trends and technologies of how people communicate and share information is also essential for career success. Once upon a time, reading and writing were considered the basic skills for most jobs. Digital literacy has become the new literacy.

We Are No Longer Marketing To Consumers

Tarek Riman | Posted 11.30.2015 | Canada Business
Tarek Riman

Consumers are not static groups. They are not one dimensional. For marketers, they are a dynamic collection of varying behaviours. And the insight we have into those behaviours is immense. Marketing to behaviours means marketing to a series of demands, habits, visits and more.

Understand Your Online Target Audience in Three Steps

Jennifer Osborne | Posted 07.08.2016 | Canada Business
Jennifer Osborne

Understanding your target online audience is a key process in order to achieve objectives such as increasing sales and leads. To some, this can be a daunting process, but there are three simple ways to get to know your audience: testing, leveraging analytic platforms and doing competitor research.

Why HR Departments Should Be Embracing Big Data

Sheryl Boswell | Posted 07.07.2016 | Canada Business
Sheryl Boswell

By definition, human resources is intrinsically tied to the personnel within an organization. From hiring, to training and administration, people are at the core of HR. It's hard to deny that technology has transformed the way companies approach staffing, with more tools to help find the strongest candidate for a position.

How Media Gets Data Wrong

Murtaza Haider | Posted 05.20.2016 | Canada Business
Murtaza Haider

The recent rise of data journalism has witnessed the emergence of data visualization where the editors increasingly reinforce narrative with creative infographics. While major news outlets such as The Economist, The New York Times, and the Wall Street Journal retained experts in data science and visualization, most newspapers have entrusted the task to the graphics departments that rely on tools that are not specifically designed for data visualization. At times, the outcome is math and logic-defying graphics that present a false picture

In a Data-Centric World, Harper's Cuts to StatsCan Are Baffling

Murtaza Haider | Posted 08.04.2014 | Canada Politics
Murtaza Haider

The modern economies are all about competing on data and analytics. While smart governments and businesses are investing in collecting data and raising armies of data scientists, Statistics Canada is starving under the Harper government. Smart planning needs robust data and sound analytics. The Canadian government should learn from the global experts who are highlighting the advances their governments and businesses have made in data and analytics. Starving nation's statistical agency is the wrong policy in a data-centric world.

What's Bigger Than Big Data?

Mitch Joel | Posted 03.23.2014 | Canada Business
Mitch Joel

I jokingly tell colleagues in the marketing world, that you can't throw a professional marketer down a flight of stairs these days without the words "big data" tumbling out of their pockets. There's no need to benchmark brands against their competencies with big data because, quite frankly, most brands don't even have a proper definition for what big data means.

What Do Organizations Learn When You Give Them Your Data?

Nikolas Badminton | Posted 01.23.2014 | Canada Business
Nikolas Badminton

Just hashtag your picture and you'll be in the running for a prize. Check-in and we'll give you a discount. Give us your opinion and feel like you've been heard. It's a world full of customer wins but what the hell can we do with that data? Can we know you better? Can we predict a behaviour that applies across our customer base? Maybe a little, but it is fuzzy logic at best and the gut feel reflex is alive and well but with a little more colour.

Modern Ad Dollars go to Digital Pioneers

Lisa Ostrikoff | Posted 07.24.2013 | Canada Business
Lisa Ostrikoff

A recent study by Nielsen shows that advertisers, big and small, are turning to the Internet to push their brands. Though many respondents said they still plan to use online advertising for direct response, more and more are spending money on digital brand advertising to promote their company, product or service.

Owning Your Own Business Can't Be All Fun and Games

Anne Day | Posted 03.16.2013 | Canada Business
Anne Day

There is no one way to grow and build a business successfully. We all bring our unique strengths and styles to the process. But I guess at some time we do have to grow up and learn to do stuff we don't like.

The Future of Advertising: Messages on Your Toaster?

Mitch Joel | Posted 03.10.2013 | Canada Business
Mitch Joel

Everything is getting connected to the Internet. From your toaster and home thermometer to your fridge and your car. As these appliances do "come online," can you even begin to imagine the media opportunities that arise from such a wealth of human information?

Is Big Data Really Such a Big Deal?

Elaine Mah | Posted 10.27.2012 | Canada Business
Elaine Mah

I haven't been able to pick up a paper or surf online recently without getting bombarded with news, research or expert opinions featuring Big Data and its value to the future of business. I worry that without engagement and investment, the promise of Big Data initiatives will remain just a promise.

Social Media and the Humiliation Effect

Mitch Joel | Posted 04.07.2012 | Canada Business
Mitch Joel

The true humility and humiliation of social media is not what the web analytics tell us: it's what the audience does (or doesn't do) with the content. You can buy audience, links, and clicks, but you can't buy people who care and want to share whatever it is that you are doing.