The leading smartphone companies recently launched new models, which typically receive a great deal of attention and reviews -- both positive and negative. Businesses professionals are excited but also confused and overwhelmed because they want the best phone that satisfies their checklist of needs at work and at home. How does one make sense of the plethora of features in new smartphone models?
The risk is, we don't know when Facebook, or any app, actually uses these permissions, and I don't think we want to find out after-the-fact that it's been recording me since I installed it, just to sell to advertisers. So until Google improves the Android architecture by allowing us more control over what permissions an app can access at any given time, it comes down to trust.
The San Francisco based startup Secret (that was founded by two former Google and Square employees) is getting tons of attention, followers and fans. In short, you can write anything that's on your mind, add photos or colors to the background and customize this content while being able to share it, free of judgment, and without attaching any of your personal information or profile to it.
Contrary to popular marketing ideology, we do not live in a multiple-screen world. My world is about one screen: whatever screen is in front of me. Too many brands continue to build digital ghettos where the Web, mobile, social and even e-commerce occupy and have their own, unique, strategies. This leads to brands that are wildly different across their platforms. To put it simply? These strategies are stupid. Here's why.
Siri, Jeannie, Andy and even Edwin all reply to their users in female voices, and the trend of "female" virtual assistant apps isn't going anywhere. The multitude of "female" personal assistant apps in the marketplace feels terrifyingly counter-productive to all the strides women have made in the work place over the last few decades.
What will Apple do next? What is the technology that will disrupt the iPhone and iPad business? If you have read Walter Isaacson's Steve Jobs biography (and I strongly recommend that you do), there was a very telling (and compelling) line from Jobs: "If you don't cannibalize yourself, someone else will."