ANTI-SPAM LAW

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What Political Campaigns Need to Learn From Digital Marketers

It's well known that people who consume news media are more likely to be civically and politically engaged, but where people get their news has now shifted. With more and more people opting to search for news not only online, but on social media platforms, politicians and their teams are now faced with the challenge (and opportunity) of being in that space and using it appropriately.
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Why CASL Is Not the End for Digital Marketers

Not getting express consent doesn't mean you can't continue to communicate, you just have to be more careful and systematic about it. This is especially true of those recipients who didn't respond to your pre-July 1 campaign, assuming you had one. The game isn't over but we are in overtime, and regulatory compliance shouldn't be the only goal of an organization's CASL implementation plan.
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CASL Isn't Targeting the True Spammers

I really don't think the Nigerian prince is reading up on Canada's new anti-spam laws. Offshore erectile dysfunction pill providers are likewise not going to stop pumping out the spam. But the local real estate agent trying to reach a few dozen strong referrals a year will now have a low cost form of marketing scaled back by government in the process.