Anti-Spam Law

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What Political Campaigns Need to Learn From Digital Marketers

It's well known that people who consume news media are more likely to be civically and politically engaged, but where people get their news has now shifted. With more and more people opting to search for news not only online, but on social media platforms, politicians and their teams are now faced with the challenge (and opportunity) of being in that space and using it appropriately.
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CRTC Issues First Anti-Spam Fine

OTTAWA - The CRTC has issued its first fine under Canada's anti-spam law.Compu-Finder has 30 days to contest the CRTC's ruling or a face a penalty of $1.1 million.The CRTC alleges the company has sent...
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Why CASL Is Not the End for Digital Marketers

Not getting express consent doesn't mean you can't continue to communicate, you just have to be more careful and systematic about it. This is especially true of those recipients who didn't respond to your pre-July 1 campaign, assuming you had one. The game isn't over but we are in overtime, and regulatory compliance shouldn't be the only goal of an organization's CASL implementation plan.
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CASL Isn't Targeting the True Spammers

I really don't think the Nigerian prince is reading up on Canada's new anti-spam laws. Offshore erectile dysfunction pill providers are likewise not going to stop pumping out the spam. But the local real estate agent trying to reach a few dozen strong referrals a year will now have a low cost form of marketing scaled back by government in the process.
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Goodbye Spam, Hello Consumer Power

Canada's Anti-Spam Legislation is set to come into effect on July 1, 2014. Among the strictest of its type in the world, it was created to combat harmful electronic messages like spam, malware, false representation, spyware and more. But how will the legislation affect consumers?
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Anti-Spam Law Arrives, 3 Years Late

OTTAWA - It will be another six months before Canada's new anti-spam law begins to come into force, following its passage three years ago.Industry Minister James Moore says most of Bill C-28 will be t...
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Is the Government About to Can Its Own Anti-Spam Law?

In May 2010, then-Industry Minister Tony Clement introduced anti-spam legislation that he admitted was long overdue. Clement acknowledged that "Canada is seen as a haven for spammers because of the gaps in our current legislation...a place where spammers can reside and inflict their damage around the world." Yet last week, government officials disclosed that the best-case scenario for the law is that final regulations are released late this summer with the implementation of the law delayed until the fall of 2014.
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Should Anti-Spam Laws Come With Opt-In Consent?

For the past two days I've called attention to the shocking demands by business groups to legalize spyware by permitting the secret installation of computer programs to monitor activities of Canadians suspected a potential contravention of the law. The Canadian Chamber of Commerce's key concern is the very foundation of the law: opt-in consent.

The Myths About Canada's Anti-Spam Laws

Over the past couple of weeks, there have been a myriad of posts and articles criticizing Canada's anti-spam legislation. According to some posts -- primarily those by Barry Sookman -- the legislation will stop family members from sending commercial e-mail to each other, parents from promoting their children's lemonade stands, and discriminate against charities and schools. Is this true?
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If you're wondering what happened to the Conservative government's much-publicized anti-spam law, you're not alone. Many consumers and opposition MPs want to know why the legislation, passed two year...