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Nowadays, newsletter sign-up forms require way more information than they used to. Just asking for name and E-mail is no longer enough to legitimately contact a user through their E-mail. If you want to make sure your marketing list generation method is legal, there are certain criteria to meet for CASL requirements.
Rogers Media has agreed to pay a $200,000 fine to the CRTC for allegedly sending unsolicited email advertisements. The fine was levied under anti-spam legislation which took effect last year. The CRTC...
OTTAWA - Porter Airlines has been fined $150,000 for violating the CRTC's anti-spam legislation.The CRTC says the Toronto-based airline has agreed to pay the fine for sending emails without an unsubsc...
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It's well known that people who consume news media are more likely to be civically and politically engaged, but where people get their news has now shifted. With more and more people opting to search for news not only online, but on social media platforms, politicians and their teams are now faced with the challenge (and opportunity) of being in that space and using it appropriately.
Plenty Of Fish
You might have a less cluttered inbox than a year ago, but Canadian companies say “anti-spam” legislation is costing them business. Canada's anti-spam law was enacted last July with the aim of “protec...
The Vancouver-based dating site PlentyOfFish.com has been fined $48,000 under Canada’s anti-spam legislation. The CRTC, Canada’s telecom regulator, says the website sent commercial emails to subscribe...
OTTAWA - The CRTC has issued its first fine under Canada's anti-spam law.Compu-Finder has 30 days to contest the CRTC's ruling or a face a penalty of $1.1 million.The CRTC alleges the company has sent...
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2014 has seen some exciting developments in the digital marketing space. Here is a look at both the best and the worst of digital marketing in 2014.
Not getting express consent doesn't mean you can't continue to communicate, you just have to be more careful and systematic about it. This is especially true of those recipients who didn't respond to your pre-July 1 campaign, assuming you had one. The game isn't over but we are in overtime, and regulatory compliance shouldn't be the only goal of an organization's CASL implementation plan.
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The CRTC doesn’t want to pick a fight with U2. To those who contacted the telecom regulator about U2’s new album, “Songs of Innocence,” appearing on their iPhone without their knowledge or consent, t...
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I really don't think the Nigerian prince is reading up on Canada's new anti-spam laws. Offshore erectile dysfunction pill providers are likewise not going to stop pumping out the spam. But the local real estate agent trying to reach a few dozen strong referrals a year will now have a low cost form of marketing scaled back by government in the process.
As an individual I must admit, it was a breath of fresh air to finally see my inbox shrink as the many subscriptions my email had accumulated over the years finally came to an end.
As an entrepreneur leading several start-ups, however the true realities and restrictions of CASL became apparent.
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Most businesses in Canada rely on electronic messaging of one kind or another to run their operations and grow. The law affects any individual or business sending any commercial electronic messages (CEM), which are text, sound, voice, or images sent electronically that encourage the recipient to participate in a commercial activity.
OTTAWA - A new anti-spam law that one business group calls "heavy handed" won't stop the flow of all unwanted emails to your inbox, says a legal expert.The Canadian Anti-Spam Legislation, known as CAS...