Social media campaigns aim to enhance a company's marketing efforts, but sometimes, they don't always go as planned. Effective social media campaigns include posting original content that is timely, relevant and appeals to a target audience. However, what some businesses define as timely and relevant may not be the same as how the target audience identifies with it.
You need to see that your partner has suffered too, not from your anger, but from the weight of his or her own actions. If you believe your partner deeply regrets his actions, knows he was wrong, and even feels he violated his own personal standards, you will feel more trusting and open to forgiveness.
On Wednesday morning Kickstarter was sent a blog post quoting disturbing material found online. The offensive material was part of a draft for a "seduction guide" that someone was using Kickstarter to publish. The posts offended a lot of people -- us included -- and many asked us to cancel the creator's project. We didn't. We were wrong.