There are many acquisitions that have raised eyebrows or resulted in a general state of confusion among observers, both within and outside of the tech industry. Sometimes, acquisitions are made that don't seem to make any sense, at least not on the surface. Below are three such acquisitions made by tech companies this year and some educated speculation as to why they might have occurred.
I'm still not using the phone functions, taking calls or texting; but something else remarkable is going on. Have any of you heard of Siri? Forget about talking to people who don't listen! Now Apple makes talking to your phone completely worthwhile -- but more on that another time...
Having the power to create an app that a brand or media entity can control, update and change on the fly (that isn't beholden to another media entity) not only makes sense, but points us to a new day and age where brands can develop their own media.