A heist is going down in Toronto and you're invited to infiltrate a secret world of operatives, agents and radicals. All you need is your iPhone. F/, a Toronto-based dance company, has created Jacqueries; a promenade-style dance/theatre hybrid layered with digital elements that audiences experience via an iPhone app.
The new iPhone has arrived. And those who worship at the altar of Apple are salivating. But where does the company exist in the hearts of the consumers of technology? Other leading tech-centred brands are turning profits and making tangible commitments to the greater world. I don't want to hear any more excuses -- it's time to place cause at the core of business.
When my friend suggested I get an iPhone, I said that I didn't need one. Now that I've got one (and I love it) I can see he was right about it being a facilitator of convenience and creator of efficiency; boy, is it ever! What I didn't anticipate is that all of those other gadgets in my life would lose their purpose once I got an iPhone.