APPLE TV

ASSOCIATED PRESS

5 Big Announcements from the Apple Launch Event

By now the dust has settled from Apple's launch event on Wednesday, and you've probably had a chance to read the recaps from the two hours worth of announcements. Based on the live Twitter stream and the post-event recaps, there are a few things everyone can agree on: first, the media had it pretty spot-on in their predictions for the event.
Alamy

The Future of Media Is Beyond The Screen

The next half century could well be about advertising taking on a smaller position in the expanding marketing sphere as brands create loyalty not through impressions but by creating tools, applications, physical devices, true utility, and more robust loyalty extensions that makes them more valuable in a consumer's life. It will be interesting to see which brands embrace media beyond the screen.

Are Tablets Really the Future of T.V.?

A new study released by Viacom indicates that "Tablet devices have emerged as the leading second screen alternative to television for viewing full-length episodes." While tablets are being reported as the second most-watched source for television shows, are the number percentages high enough to fuel the trend for the several years to come?