We are human. We have a hardwired need to connect. And we, as entrepreneurs and businesspeople, want our companies to have that human connection, too. Whether you succeed or not, depends on how you approach it. Nail the brand first, then the social media tactics, and you'll be moving in the right direction. And ahead of most of the pack.
The leading smartphone companies recently launched new models, which typically receive a great deal of attention and reviews -- both positive and negative. Businesses professionals are excited but also confused and overwhelmed because they want the best phone that satisfies their checklist of needs at work and at home. How does one make sense of the plethora of features in new smartphone models?
The return of the watch -- in the form of Apple Watch -- will bring us a far more entrenched "management" than those Rolexes ever did. If the history of clocks and watches is a history of the gradually tightening ordering of our lives, then the Apple Watch could be that history's ultimate consummation.
Given that Quebeckers are facing yet another pivotal election on April 7, over the past couple of weeks, I paid close attention to the two political "debates" held between the leaders of the province's four main parties. I bracket the word "debates" with quotation marks, as these two two-hour sessions were debates in name only.
The San Francisco based startup Secret (that was founded by two former Google and Square employees) is getting tons of attention, followers and fans. In short, you can write anything that's on your mind, add photos or colors to the background and customize this content while being able to share it, free of judgment, and without attaching any of your personal information or profile to it.
Apple has released a mobile operating system update to fix a critical security flaw, but many users could still be vulnerable to hackers attempting to...
There are many acquisitions that have raised eyebrows or resulted in a general state of confusion among observers, both within and outside of the tech industry. Sometimes, acquisitions are made that don't seem to make any sense, at least not on the surface. Below are three such acquisitions made by tech companies this year and some educated speculation as to why they might have occurred.
Too many people at RIM thought, and still think to this day, that a Blackberry was about security in communications and a whole host of other features and benefits. This is a classic case of looking at a product from an engineering standpoint rather than a psychological one. Unlike RIM, Steve Jobs era Apple has always understood exactly what people are buying.
Apple announced this week that they have hired Burberry CEO Angela Ahrendts to lead all aspects of their retail business, including online. No surprise that designers from Karl Largerfeld to Kate Spade have created smartphone accessories to tap into the tech market, but Apple's high profile hires tell us something else.
The story and process behind a product is every bit as important as the product itself. The intangibility of what went into what you're buying gives it life, identity and value. Something purchased from Amazon isn't just "less expensive," but carries the entrepreneurial history of Jeff Bezos, the marvel of the company's state-of-the-art robotic selection and distribution system, and so on.
Contrary to popular marketing ideology, we do not live in a multiple-screen world. My world is about one screen: whatever screen is in front of me. Too many brands continue to build digital ghettos where the Web, mobile, social and even e-commerce occupy and have their own, unique, strategies. This leads to brands that are wildly different across their platforms. To put it simply? These strategies are stupid. Here's why.