Here's a question: What happened with the Apple Watch? Yes, it's profitable -- but it's not ubiquitous. Some have touted the relative failure of the Apple Watch as the first dent in a corporation without their resident creative genius helming the ship. The wearable market is stirring, but is nowhere near the omnipresent force of cell phones. Maybe that's due to change soon.
The latest convergence of healthcare and smartphone technology is, an open source framework that allows developers to create apps specifically designed for medical research studies. The open source element makes these studies accessible to everyone, exploiting the power of the collective to continuously refine and build on existing technologies.
When Apple Music, Spotify and Tidal launched, they were hailed as digital prophets that promised new ways to monetize the experience. Thus far, their solutions have fallen short of fireworks. Just slightly over a quarter of Spotify's 75 million active users actually pay for the service. And, as The Guardian UK reports, despite pulling in €1.08 bn in revenue, its losses were €162.3m. So why are all these promising platforms sinking?
Apple launches are the stuff of legends; they cause lineups for days, stores to sell out, and months of back orders for their newest products. You can use the same marketing techniques as Apple to successfully launch your own book as well. There are four techniques you can use that won't break the bank and will help build a cult around your book.
On the morning of Oct. 28, 2015, 12 pedestrians were struck by cars in the City of Toronto. While some would say it's the result of a wet, grey day, this statistic follows an average of six pedestrians being hit each day, a stunningly high number set to increase as density intensifies and our population ages.
The days of collaboration seem all but over, and the tech industry will be affected by what amounts to a new digital cold war. Advance warnings of what's to come include Apple decoupling itself from Google Maps and Facebook "greying" out YouTube videos in the feed. The decision by Amazon, the world's largest retailer, to stop selling its competitors' over-the-top devices such as Google Chromecast and AppleTV is a preemptive strike with possibly momentous implications.
While not always top of mind in traditional brand assessments, a company's real estate holdings can be one of the most meaningful and concrete representations of its brand. Office buildings define skylines, shape cities' personalities and transform neighbourhoods. In doing so, they have tremendous potential to exhibit the true essence of a company's brand.