As former marketing professionals, we are struck by the parallel between the formative years of young adults and product design. Delivering a valuable product is rarely about a single feature (such as a degree), rather, it's about the "whole product." This whole product analogy can help young adults to view their development differently.
Here's a question: What happened with the Apple Watch? Yes, it's profitable -- but it's not ubiquitous. Some have touted the relative failure of the Apple Watch as the first dent in a corporation without their resident creative genius helming the ship. The wearable market is stirring, but is nowhere near the omnipresent force of cell phones. Maybe that's due to change soon.
The latest convergence of healthcare and smartphone technology is, an open source framework that allows developers to create apps specifically designed for medical research studies. The open source element makes these studies accessible to everyone, exploiting the power of the collective to continuously refine and build on existing technologies.
When Apple Music, Spotify and Tidal launched, they were hailed as digital prophets that promised new ways to monetize the experience. Thus far, their solutions have fallen short of fireworks. Just slightly over a quarter of Spotify's 75 million active users actually pay for the service. And, as The Guardian UK reports, despite pulling in €1.08 bn in revenue, its losses were €162.3m. So why are all these promising platforms sinking?
Apple launches are the stuff of legends; they cause lineups for days, stores to sell out, and months of back orders for their newest products. You can use the same marketing techniques as Apple to successfully launch your own book as well. There are four techniques you can use that won't break the bank and will help build a cult around your book.