Social media campaigns aim to enhance a company's marketing efforts, but sometimes, they don't always go as planned. Effective social media campaigns include posting original content that is timely, relevant and appeals to a target audience. However, what some businesses define as timely and relevant may not be the same as how the target audience identifies with it.
Tech giants like Google, Facebook, Uber and Airbnb have entered unchartered policy territory where ethics debates, grey areas and government relations are the daily norm. While the seeming nuisance of having to deal with all these new policy implications all at once may seem cumbersome, the economic benefits and progress that has been made far outweigh the work.
Over the last year, more and more physicians and researchers have become involved in mobile health -- or simply "mHealth" technologies -- seeing possible benefits for their patients. The fact that by this year over 90 per cent of individuals will own a smartphone, means that apps could lead to real, measurable health impacts. In turn, big players in Silicon Valley -- Apple and Google for instance -- realize they need to create sustainable partnerships with the medical community should they wish to make a significant step into the health arena.
We are human. We have a hardwired need to connect. And we, as entrepreneurs and businesspeople, want our companies to have that human connection, too. Whether you succeed or not, depends on how you approach it. Nail the brand first, then the social media tactics, and you'll be moving in the right direction. And ahead of most of the pack.
The leading smartphone companies recently launched new models, which typically receive a great deal of attention and reviews -- both positive and negative. Businesses professionals are excited but also confused and overwhelmed because they want the best phone that satisfies their checklist of needs at work and at home. How does one make sense of the plethora of features in new smartphone models?
The return of the watch -- in the form of Apple Watch -- will bring us a far more entrenched "management" than those Rolexes ever did. If the history of clocks and watches is a history of the gradually tightening ordering of our lives, then the Apple Watch could be that history's ultimate consummation.