Launch Your Book Like Apple Launches Phones

Lyda Mclallen | Posted 02.08.2016 | Canada Business
Lyda Mclallen

Apple launches are the stuff of legends; they cause lineups for days, stores to sell out, and months of back orders for their newest products. You can use the same marketing techniques as Apple to successfully launch your own book as well. There are four techniques you can use that won't break the bank and will help build a cult around your book.

These Are The Most Influential Brands In Canada

The Huffington Post Canada | Daniel Tencer | Posted 02.02.2016 | Canada Business

Only one homegrown name made the top 10.

Has Apple Reached Peak iPhone?

CP | Brandon Bailey, The Associated Press | Posted 01.25.2016 | Canada Business

There are signs that iPhone sales in the first three months of 2016 will— for the first time ever— show an abrupt decline.

10 Apps To Help You Nail Your New Year's Resolutions

Leah Morrigan | Posted 12.27.2015 | Canada Living
Leah Morrigan

It isn't always easy to strive for lofty resolutions, but if you have a focused intention, you can accomplish anything -- especially when you blend in technology. There are some cool apps available to help people with motivation.

The Canadian Invasion: CanCon Conquered The Music World In 2015

Joshua Ostroff | Posted 12.18.2015 | Canada
Joshua Ostroff

A long time ago, in a Canadian music industry far, far away, the federal government had to step in with CanCon quotas to save our singers and musicians from being buried by radio hits from our southern neighbours. Now I wouldn't be surprised if the U.S. built a Trump wall to keep our artists out.

Apple Pay Arrives In Canada

CP | Anick Jesdanun, The Associated Press | Posted 11.17.2015 | Canada Business

TORONTO — Apple Pay is now available in Canada for people with American Express cards using the latest iPhone models. The mobile payments app all...

Apple Takes On U.K. Over Spy Law

CP | The Associated Press | Posted 11.11.2015 | Canada Business

DUBLIN — Tech giant Apple will resist the British government's efforts to get access to encrypted data through a new spying law, CEO Tim Cook said W...

Pedestrian Safety Must Be Part Of The Urban Transit Conversation

Jon Packer | Posted 10.29.2015 | Canada Living
Jon Packer

On the morning of Oct. 28, 2015, 12 pedestrians were struck by cars in the City of Toronto. While some would say it's the result of a wet, grey day, this statistic follows an average of six pedestrians being hit each day, a stunningly high number set to increase as density intensifies and our population ages.

Will Google And Apple Actually Become Car Makers?

CP | Bree Fowler, The Associated Press | Posted 10.23.2015 | Canada Business

NEW YORK - Silicon Valley may think it can build a better car. But should it? As tech giants like Google and Apple look to automobiles as the next ...

Apple To Clean Up Its Act In Order To Help China Reduce Air Pollution

CP | The Canadian Press | Posted 10.23.2015 | Canada Business

Apple is cleaning up its manufacturing operations in China to reduce the air pollution caused by the factories that have assembled hundreds of millions of iPhones and iPads during the past eight years.

Apple Streaming Music Already Has 15 Million Users

CP | The Associated Press | Posted 10.20.2015 | Canada Business

NEW YORK — Apple Inc. says it has 15 million users on its streaming-music service, including 6.5 million paying subscribers. Speaking at WSJDLive, ...

Things Are Gonna Get Technical At The 2016 Met Gala

The Huffington Post Canada | Monika Markovinovic | Posted 10.14.2015 | Canada Style

The Oscars of the fashion world will happen in May, and guess who's hosting?

Apple Is Number-One Tax Evader

The Huffington Post Canada | Daniel Tencer | Posted 10.07.2015 | Canada Business

America’s largest companies collectively hold $2.1 trillion in offshore tax havens, allowing them to avoid some $90 billion in taxes per year, says ...

How 4 Digital Giants May Ignite a New Trust-Bust Era

Frederic Guarino | Posted 10.06.2015 | Canada Business
Frederic Guarino

The days of collaboration seem all but over, and the tech industry will be affected by what amounts to a new digital cold war. Advance warnings of what's to come include Apple decoupling itself from Google Maps and Facebook "greying" out YouTube videos in the feed. The decision by Amazon, the world's largest retailer, to stop selling its competitors' over-the-top devices such as Google Chromecast and AppleTV is a preemptive strike with possibly momentous implications.

What Your Buildings Say About Your Brand

Andrea Goertz | Posted 10.02.2015 | Canada Business
Andrea Goertz

While not always top of mind in traditional brand assessments, a company's real estate holdings can be one of the most meaningful and concrete representations of its brand. Office buildings define skylines, shape cities' personalities and transform neighbourhoods. In doing so, they have tremendous potential to exhibit the true essence of a company's brand.

13 Million Sold In 3 Days

CP | Mae Anderson, The Associated Press | Posted 09.28.2015 | Canada Business

NEW YORK — Apple says it sold 13 million iPhone 6s and 6s Plus phones in the three days since its iPhone launch, topping last year's early sales mar...

Should You Upgrade to the iPhone 6S this Friday?

Erin Bury | Posted 09.23.2015 | Canada Living
Erin Bury

When Tim Cook first debuted it I think the audience was wondering what all the fuss was about -- after all, similar to past "S" models it has the same form factor as the iPhone 6. Since the device is available in Canada starting this Friday, September 25, I thought I'd break down what the main differences are and answer the question on everyone's minds.

Apple Devices Getting A Lot Of Upgrades With IOS9 Release

CP | Anick Jesdanun, The Associated Press | Posted 09.16.2015 | Canada Business

NEW YORK — Apple's mobile devices are getting free software updates Wednesday, as iPhones and iPads receive battery improvements and a smarter virtu...

5 Big Announcements from the Apple Launch Event

Erin Bury | Posted 09.11.2015 | Canada Business
Erin Bury

By now the dust has settled from Apple's launch event on Wednesday, and you've probably had a chance to read the recaps from the two hours worth of announcements. Based on the live Twitter stream and the post-event recaps, there are a few things everyone can agree on: first, the media had it pretty spot-on in their predictions for the event.

Here's Apple's Plan To Control The News You Consume

CP | Anick Jesdanun, The Associated Press | Posted 09.02.2015 | Canada Business

NEW YORK — Apple wants to be a central part of how you consume news. The iPhone maker has forged partnerships with CNN, National Geographic and o...

Apple Loses $75 Billion In One Morning, Gets It Back When CEO Speaks

CP | Brandon Bailey, The Associated Press | Posted 08.24.2015 | Canada Business

SAN FRANCISCO — Apple shares helped lead the stock market on a steep dive Monday morning, but the tech giant recovered in dramatic fashion soon afte...

I Went Six Days Without Netflix

Ashley Redmond | Posted 07.27.2015 | Canada Living
Ashley Redmond

This Netflix cleanse was obviously not on purpose and I don't advocate it for everyone. But by forcing myself to be alone and engage in activities that I like such as organizing and chatting on the phone I was allowing myself to be with my thoughts and be present in the moment. It was kind of awesome.

Apple Updates iPod

CP | Anick Jesdanun, The Associated Press | Posted 07.15.2015 | Canada Business

NEW YORK, N.Y. - Although the iPod's popularity has waned, Apple is updating its music player for the first time in nearly three years by giving the f...

Apple Changes Tune, Will Pay Royalties

CP | Brandon Bailey, The Associated Press | Posted 06.22.2015 | Canada Business

PALO ALTO, Calif. - Taylor Swift has Apple changing its tune.Hours after the pop superstar criticized the giant tech company in an open letter posted ...

How to Make Money Off the Singularity

Ivey Business School | Posted 06.03.2015 | Canada Business
Ivey Business School

The big question popularized by the Terminator franchise is whether or not we mere mortals need to worry about a real-life version of Skynet leading a takeover of humanity. The good news according to Owen Shapiro,is that all we really know about the future is that the so-called "Rise of the Machines" will create business opportunities for respected brands.