On the morning of Oct. 28, 2015, 12 pedestrians were struck by cars in the City of Toronto. While some would say it's the result of a wet, grey day, this statistic follows an average of six pedestrians being hit each day, a stunningly high number set to increase as density intensifies and our population ages.
The days of collaboration seem all but over, and the tech industry will be affected by what amounts to a new digital cold war. Advance warnings of what's to come include Apple decoupling itself from Google Maps and Facebook "greying" out YouTube videos in the feed. The decision by Amazon, the world's largest retailer, to stop selling its competitors' over-the-top devices such as Google Chromecast and AppleTV is a preemptive strike with possibly momentous implications.
While not always top of mind in traditional brand assessments, a company's real estate holdings can be one of the most meaningful and concrete representations of its brand. Office buildings define skylines, shape cities' personalities and transform neighbourhoods. In doing so, they have tremendous potential to exhibit the true essence of a company's brand.
When Tim Cook first debuted it I think the audience was wondering what all the fuss was about -- after all, similar to past "S" models it has the same form factor as the iPhone 6. Since the device is available in Canada starting this Friday, September 25, I thought I'd break down what the main differences are and answer the question on everyone's minds.
By now the dust has settled from Apple's launch event on Wednesday, and you've probably had a chance to read the recaps from the two hours worth of announcements. Based on the live Twitter stream and the post-event recaps, there are a few things everyone can agree on: first, the media had it pretty spot-on in their predictions for the event.
This Netflix cleanse was obviously not on purpose and I don't advocate it for everyone. But by forcing myself to be alone and engage in activities that I like such as organizing and chatting on the phone I was allowing myself to be with my thoughts and be present in the moment. It was kind of awesome.
The big question popularized by the Terminator franchise is whether or not we mere mortals need to worry about a real-life version of Skynet leading a takeover of humanity. The good news according to Owen Shapiro,is that all we really know about the future is that the so-called "Rise of the Machines" will create business opportunities for respected brands.
Social media campaigns aim to enhance a company's marketing efforts, but sometimes, they don't always go as planned. Effective social media campaigns include posting original content that is timely, relevant and appeals to a target audience. However, what some businesses define as timely and relevant may not be the same as how the target audience identifies with it.
Tech giants like Google, Facebook, Uber and Airbnb have entered unchartered policy territory where ethics debates, grey areas and government relations are the daily norm. While the seeming nuisance of having to deal with all these new policy implications all at once may seem cumbersome, the economic benefits and progress that has been made far outweigh the work.