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Rather Than Buy Products, We Buy in to Services

Paul Barter | Posted 11.28.2012 | Canada Business
Paul Barter

It used to be that you bought a product, took it home, and used it until it ran out or broke. If you needed to, you bought another. Today, we don't just buy things, we buy into them. Two big trends have been reshaping the consumer marketplace: something-as-a-service and the experience economy.