"... you mobilize fear, you mobilize anger and you try to rev up these feelings in these voters."
Richard Lautens via Getty Images
"It's where the real money is spent and it has the potential to move a larger number of votes more quickly than any other medium."
Randy Risling via Getty Images
Often, the attitude in retaliation to anything -- political strategies included -- is one of "if we can't beat them, we'll join them." So why, then, has Justin Trudeau's Liberal party taken the opposite approach?
It is not unusual to see organizations taking sides in an election campaign. But the position of one organization in the Ontario election has unearthed a controversial question: Should the OPP officer...
Trudeau needs to attack Harper's strongest point: the economy. While he has been doing that in the House of Commons, only avid politicos will be aware of it. He needs to bring those criticism on a larger scale and reach more Canadians via advertisements.
If you say "politician A is a crook" often enough, it is only a matter of time before the public comes to believe that all politicians are crooks. That is what is happening now and these are the seeds that defenders of negative advertising are sowing. Politics is not about bludgeoning your opponent until they cannot stand.
Both the Conservative and Liberal parties have declared themselves victorious over the recent Trudeau attack ads but the real winners of these ads have been the NDP. These ads allow the NDP the luxury of not spending money on, or bearing the negative condemnation that comes with running attack ads. Moreover the NDP benefit from the actual attack that the Liberals and Trudeau are taking because attack ads do work.
When Canadians were asked to describe two political ads produced by the Conservatives and New Democrats, the words "deceiving" and "unfair" were quite popular. "Respectful"? Not so much. An Angus-Reid...
Whether or not you view a political ad as "negative" often depends on your partisan political point of view. The NDP recently released a negative T.V. attack ad that is so blatantly negative it almost comes across as an attack ad parody. Yet when I went on Twitter and described it as such, I was immediately met with protests. How can you ban something like attack ads when political partisans don't believe they exist?
CORNWALL, Ont. - Though the Liberals' dream of a third consecutive majority seems increasingly under threat, Premier Dalton McGuinty is denying his campaign has been dealt a major blow by a high-profi...
TORONTO - Ontario's New Democrats want to ban all political advertisements before elections and make leaders own up to negative ads if they choose to use them during the campaign."I'm seeing very clea...
If you favour superstition over science, ideology over evidence, and ego over empathy, you might be a small-minded Canadian. Are we witnessing the closing of the Canadian mind? What about the Alberta tar sands, G20 protests, and prison instead of prevention?