Don't call "Pokémon GO" a comeback, Pikachu's been here for years. Twenty years, to be exact, an anniversary celebrated this past February. The viral launch of the augmented reality game on smartphones on July 6 has pushed this enduring Japanese pop cultural property into a previously unexplored region: the real world.
It's natural for any industry to undergo changes, but few industries have experienced as many rapid changes as the pharmaceutical and health care ones. To remain relevant among these digitally wired consumers, big pharmaceutical companies have adjusted, making visible efforts to grab the audience's attention through web and mobile presence.
From luxury smartwatches to virtual reality catwalks at Fashion Weeks, major fashion influencers and retail brands are adopting technology to increase their scope and profits. There is a potential revolution in the way fashion items are marketed and sold, and major players are already embracing virtual reality technology to take part.
Virtual Reality (VR) and Augmented Reality (AR) are hot buzzwords these days. Execs can now add the Oculus to their treasure trove of executive toys, right next to their now discarded Google Glass headset. Really luck people can get ahold of the Hololens and Meta headsets to get into those early stages of AR. But, what gives? What's the future really going to hold? Why does any of it matter?
A heist is going down in Toronto and you're invited to infiltrate a secret world of operatives, agents and radicals. All you need is your iPhone. F/, a Toronto-based dance company, has created Jacqueries; a promenade-style dance/theatre hybrid layered with digital elements that audiences experience via an iPhone app.
No longer will we have to settle for the environment that someone else has chosen for us. Instead, we can simply switch it up with a mere thought or swipe of a virtual keypad and have it become more suited to our tastes. As the technology becomes more prevalent, major questions begin to form for society about the impact this has.