Augmented Reality

Pokemon Go's Success Promises Bright Future For AR Tech

Awane Jones | Posted 07.15.2016 | Canada Business
Awane Jones

It's great to see local business owners leveraging the popularity of Pokemon Go, but bigger players need to look at the bigger picture. Use not just Pokemon Go as a tool, but use the AR technology as a whole.

What Is 'Pokémon GO' (And Why's Everyone Gone Crazy Trying To Catch 'Em All)?

Joshua Ostroff | Posted 07.12.2016 | Canada Living
Joshua Ostroff

Don't call "Pokémon GO" a comeback, Pikachu's been here for years. Twenty years, to be exact, an anniversary celebrated this past February. The viral launch of the augmented reality game on smartphones on July 6 has pushed this enduring Japanese pop cultural property into a previously unexplored region: the real world.

Achieving 24/7 Customer Engagement For Your Retail Brand

Awane Jones | Posted 07.08.2016 | Canada Business
Awane Jones

Augmented Reality And Virtual Reality Shopping Co-Authored by Averie Hah and Alan Shekhtman (Source: Harvard Business Review) Stay Mobile It comes ...

AR And VR Are The New Tides Of Digital Pharma Wave

Awane Jones | Posted 06.30.2016 | Canada Business
Awane Jones

It's natural for any industry to undergo changes, but few industries have experienced as many rapid changes as the pharmaceutical and health care ones. To remain relevant among these digitally wired consumers, big pharmaceutical companies have adjusted, making visible efforts to grab the audience's attention through web and mobile presence.

Reconnecting With Arts Using Virtual And Augmented Reality

Awane Jones | Posted 06.14.2016 | Canada Living
Awane Jones

It is essential that arts organizations adapt to shifting demographics and a rapidly changing participatory culture. In effort to address this new need, virtual reality and augmented reality can show us new ways to explore the arts and help spark a new interest and motivation for arts-goers.

4 Reasons Why Fashion Brands Are Adopting Virtual Reality

Awane Jones | Posted 05.30.2016 | Canada Business
Awane Jones

From luxury smartwatches to virtual reality catwalks at Fashion Weeks, major fashion influencers and retail brands are adopting technology to increase their scope and profits. There is a potential revolution in the way fashion items are marketed and sold, and major players are already embracing virtual reality technology to take part.

Will Augmented Reality Change Life For The Better?

Nikolas Badminton | Posted 04.15.2016 | Canada Living
Nikolas Badminton

Virtual Reality (VR) and Augmented Reality (AR) are hot buzzwords these days. Execs can now add the Oculus to their treasure trove of executive toys, right next to their now discarded Google Glass headset. Really luck people can get ahold of the Hololens and Meta headsets to get into those early stages of AR. But, what gives? What's the future really going to hold? Why does any of it matter?

The Business Impacts Of VR Technology Are Endless

Frederic Guarino | Posted 01.15.2016 | Canada Business
Frederic Guarino

Zerolight powers Audi's room-scale VR showroom experience, unveiled at CES 2016 Virtual Reality was assuredly at the forefront of this year's Consume...

Theatre Review: "Jacqueries" Is a True iTheatre Experience

Mooney on Theatre | Posted 09.16.2013 | Canada Living
Mooney on Theatre

A heist is going down in Toronto and you're invited to infiltrate a secret world of operatives, agents and radicals. All you need is your iPhone. F/, a Toronto-based dance company, has created Jacqueries; a promenade-style dance/theatre hybrid layered with digital elements that audiences experience via an iPhone app.

Thought 3-D Was Cool? Welcome to Augmented Reality

Dax Hamman | Posted 07.23.2012 | Canada Business
Dax Hamman

No longer will we have to settle for the environment that someone else has chosen for us. Instead, we can simply switch it up with a mere thought or swipe of a virtual keypad and have it become more suited to our tastes. As the technology becomes more prevalent, major questions begin to form for society about the impact this has.