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Awareness

Do All Diseases Need a "Movember" Gimmick?

Josh D. Scheinert | Posted 01.19.2013 | Canada Living
Read More: Epilepsy, Awareness, Cancer, Giving, Charity, Movember, Movember Charity, Disease Awareness, Disease Marketing, Disease Campaigns, Movember Awareness, Video, Canada Living News
Josh D. Scheinert

Movember has made a very important contribution to men's health. But in addition to Movember, November is also Crohn's and Colitis Awareness Month. But most of us probably didn't know that; you can't grow two moustaches at once. Movember, along with a few other of the more fortunate charitable campaigns, is a behemoth. In its success, which is to be commended, Movember leaves a wake of other, less fortunate charities, patients, doctors and researchers. As this trend will inevitably continue to grow, I'm not entirely sure we should be comfortable with that.

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Should November Be a Month for Remembering Moustaches?

Jeff Rose-Martland | Posted 01.06.2013 | Canada
Read More: Awareness, Soldiers, Troops, Movember, Canadian Forces, Remembrance Day, Moustache, Cancer, Mounties, Rcmp, Canada, November, Veterans, Canada News
Jeff Rose-Martland

I'm not knocking Movember. It is an excellent campaign, both for fundraising and awareness. I don't even have a problem with the timing. I have absolutely nothing against Movember. I'm using it for comparison purposes because Movember and Remembrance both happen during the same month and are both about awareness. And last week, Movember enjoyed a lot more media coverage than veterans.

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The Myths We Believe About Canadian Veterans

Jeff Rose-Martland | Posted 12.31.2012 | Canada
Read More: Awareness, Our Duty, Remembrance Day, Canadian Forces, Veterans Among US, New Veterans Charter, Military Medals, Rcmp, Veterans Affairs Canada, Veterans, Canada News
Jeff Rose-Martland

With all the veterans Canada has, you wouldn't think we need an awareness campaign. Yet the number one comment I hear from the veteran's community is that civilians either don't know what is happening to them or, worse, don't care. Here is what I have concluded.

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