Beauty Ideas

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Why Are India's Beauty Standards So Messed Up?

India is obsessed with skin colour. India's skin bleaching business racks in over 450 million a year! Fair & Lovely, a skin whitening brand that launched in the seventies is still one of the more profitable brands under Unilever's portfolio. In fact, it's the largest skin whitening cream in the world. The Indian community believes the paler you are, the more beautiful you are. And this is where things get confusing.
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Don't Call Winnie Harlow A Role Model

Winnie Harlow may be one of the most influential models in the world right now, but don’t call her a role model. The 22-year-old Mississauga, Ont. native has defied traditional beauty ideals by taking on the fashion industry and not letting her vitiligo (a condition characterized by the depigmentation of skin) get in the way of success. But she still doesn’t see herself as someone to look up to.
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Top Makeup Tips For Summer

I love the summer time. Pretty, light, fresh makeup. It feels so much easier to wake up and just put on a touch of tinted moisturizer, some gloss and a bit of mascara and go! The ease of it is fantastic. To find out all the latest makeup trends for summer and how to keep your skin looking fresh, I spoke with Lori Taylor Davis, Global Pro Lead Artist, Smashbox Cosmetics.
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Top Tips For Travel Skincare

When travelling, the skin can become rather dehydrated. Often at times, the business, associated with travel can add stress, which also interrupts your skin's natural levels of moisture production. If flying, or spending more times outdoors, the water levels in the skin can also be robbed by recycled air and the environment (sun/ wind).
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What To Do With All The Makeup You Never Wear

Are you a makeup hoarder? If you like makeup and have even done a little bit of experimenting, then you probably are! The thing about makeup is that often we buy things at the suggestion of others, from the sales person at a local beauty counter, or even on a whim online. Then we get it home and don't know what to do with it, or it looks different when we apply it ourselves.
GretaMarie

Hot Tips to Care for Your Skin This Summer

During the summer months my skin can be all over the place... Some days it is oily from the heat and other days it feels dried out (especially in the evenings). Curious to find out how to deal with the stress on my skin, I spoke with Kimberley MacEachern, Esthetician with Suki's South Granville.
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Top Trends For Nail Art This Summer!

More and more, nail art is becoming super popular and on trend. I am seeing it on pretty nails and toes. Nail art can be really unique and even seasonal. Christmas themed nails are popular in December and now with the sun and the warmer weather, nail art is very feminine with lighter colours and sweet flowers put on toes for a perfect summer themed pedicure.
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How to Self-Tan and not Look Like a Streaky Weirdo

Now, we have a better understanding of the long term damage that the sun can cause. At the same time, self-tanners have improved and can now provide a real looking tan on the skin. To find out the top tips on how to use self tanners and get the best glow, I spoke with Alyson Hogg, Founder and CEO, Vita Liberata.

Celeb Make-Up Artist on How to Channel Your Inner Sophia Loren

If you have ever watched a red carpet event, tuned into an awards show or flipped open a fashion magazine, you have most likely seen the work of the talented celebrity makeup artist and photographer, Troy Jensen. His signature style is a radiant look that goes beyond the makeup and draws attention to the woman wearing it.