The holidays are fast approaching and before we know it the New Year will be here. While we scramble about looking for gifts for our loved ones, some can be harder to buy than others. One particular group that can be exceptionally picky is the drinking crowd. You can't just run to the store and grab the first bottle you see; like I said, this crowd is picky. So to help you out, here are a few suggestions to keep you on track for the drink lover this holiday season.
Our food-obsessed culture is more interested than ever in sourcing their food locally, and local food experiences have become one of the primary travel motivators. Through a comprehensive study, we discovered the rise of food tourism is driven by the values of the modern consumer, specifically millennials, who look for immersive travel experiences.
Beer producers have often been on the forefront of marketing trends, finding edgy new ways of capturing the attention of drinkers and making sure their brand loyalty is strong. Even in the early days of advertising, beer brands were the ones responsible for pushing the envelope and finding new ways of engaging consumers.
It can be hard to admit that summer has ended and that fall is officially here, but there is one exceptionally great way to ease the pain, and that's celebrating in style. Nothing says fall better than Oktoberfest, the annual Bavarian tradition that dates back over 200 years. While the true celebration has to be experienced in Munich, there are actually some great Canadian events that try to duplicate the festivities without having to travel abroad.
Though summer (and patio season) is soon coming to an end, there's no reason to exchange a cold brew for eggnog just yet. From full-bodied ales to refreshing lagers, craft beer has evolved from a fad to its own market. Whether you're in North America or across the pond, you're bound to find variations of a "cold one." Cheers!
Prior to the NDP taking power in 2015, Alberta enjoyed the best market for beer in all of Canada. Although, it was by no means perfect, Albertans were able to enjoy a far greater selection of products from around the world at a much more competitive price than any other consumers in any other province. Then the tinkering started.
Even before Canada's Premiers departed Whitehorse on Friday, media coverage was applauding a "ground-breaking" and "historic" agreement on internal trade within Canada. Not so fast. One key omission was immediately evident. When it comes to alcohol, the agreement will establish "a working group on alcoholic beverages, which will explore opportunities to improve trade in beer, wine and spirits across Canada."
Nothing pairs better during a hot summer day than a cold beer, and there's no better way to experience that cold beer than at the best beer festivals across the country. From coast to coast, Canadians have taken a dedicated interest in craft beer, and it shows; many new beer festivals have popped up in the last few years, and despite being relatively new, have grown to substantial proportions.
We made the mistake of overlooking the "fit factor" before, and morale and productivity plunged. It was difficult to turn it all around. Now we prioritize compatibility during the hiring process -- we want people who work hard and play hard together. Attention to culture fit has not only made our company a better place to work, it's boosted our ROI.
When hosting a dinner party, it's almost become second nature to make sure there are a couple bottles of wine at the ready. In fact, most guests will even bring a bottle or two to make sure there is ample supply for the evening. While it's true that wine and food pairing has been a customary part of history for ages, this dedication to serving appropriate wine and food pairings is a relatively recent cultural phenomenon. We think it's time to get back to discovering great beer pairings.
On October 29, the Calgary Herald reported that big changes would be coming that will affect craft brewing in the province. Brewers from Alberta, Saskatchewan, and B.C. would receive favoured treatment while beer originating from outside of these provinces will be taxed 20 to 30 per cent more than suds originating from within.